STAR WARS | JEDI SURVIVOR
Outdoor Advertising, Content Creation, Paint Lab
New York, Los Angeles
EA Games Star Wars Jedi is arriving with a vengeance in the new thrilling game that immerses players in the Star Wars universe like never before. One can expect to play intense battles, do puzzle-solving, and explore a galaxy far, far away.
The Fallen Order's sequel, Star Wars Jedi: Survivor, comes out on April 28th and continues the journey of protagonist Cal Kestis as he faces new challenges and enemies, all while getting one step closer to restoring the Jedi Order!
What better way to announce the big release than three larger-than-life glow-in-the-dark, hand painted murals throughout New York and Los Angeles in high-foot traffic locations.All three street-level murals feature Cal Kestis in an action-packed pose, holding a lightsaber alongside his BD-1 robot. At night, the sky glows with fluorescent orange, red, yellow, and pink paint that activates under a UV light. Translucent paint was added to the iconic lightsaber, giving it the notable glow typically powered by the fictional Kyber Crystal. Cal’s jacket and forehead are also covered with transparent paint to appear as if the light from the lightsaber reflects off his clothing, and the sun reflects off his face. Lastly, the lettering is painted with translucent paint, calling further attention to pedestrians to tie the visuals together in announcing the highly anticipated video game release.
The murals achieve a striking effect on passersby day and night. In fact, Cameron Monaghan, the multi-talented actor who plays Cal Kestis, shared a nighttime video of our SoHo mural on social media, spreading the campaign further to his 2.7 million followers! Unsurprisingly, each mural is gaining so much traction as they are strategically hand painted in vibrant neighborhoods, including Bushwick, Soho, and Melrose. Perfectly selected neighborhoods are chosen for their abundance of nightlife, retail, and dining scenes. So as you become enamored over our beautifully executed glow-in-the-dark EA Games murals, can we rely on you to use the Force in this highly anticipated sequel?
Catch you online in April!