Originating in the small Swedish town of Örnsköldsvik, the brand is dedicated to quality, sustainability, and being in synchronicity with nature. Fjällräven called on OM to paint two back-to-back murals on our Seattle wall near Pike Place Market, conveniently steps away from their recently opened store.

Seattle is known as a city for outdoor lovers and sets the perfect backdrop for the murals. First up, we painted Washington's Mt. Rainier with their signature red artic fox, which translated into Swedish is actually fjällräv. Like imagery from a dream the HOH Rainforest set the backdrop of the second ad, with creamy blues and whites of winter. Both ads are enough to get anyone inspired to start exploring the outdoors.