Gatorade
Grand Slam Serena Williams
Overview
Service
Outdoor Advertising
industry
CPG
markets
New York
Wall(s)
1 Wall
impressions
836K+
In collaboration with Gatorade and New York-based creative agency Vault 4, the OM team erected a larger-than-life and finished quicker-than-life mural in anticipation of tennis superstar, Serena Williams's 22nd Grand Slam title win. Having collected a whopping 21 titles, Williams was a favorite to make history at the 2015 Wimbledon tournament. The piece comprised 21 individual panels, each celebrating Serena's previous triumphs, ranging from her humble beginning to her impactful present. With Gatorade dominating the intersection of Kent Avenue and Grand Street in Williamsburg, Brooklyn, the mural simply demands attention. Stirring up press from journalistic powerhouses, such as the Huffington Post, ESPN, and Brooklyn Magazine. The artwork told a story, which fueled enthusiastic Brooklyn locals, Serena Williams' fans, and tennis fanatics for the tennis star's upcoming matches.