Glenfiddich brought a touch of golden magic to Wythe Avenue with a striking double-wall mural in the heart of Williamsburg. Positioned on one of the neighborhood’s most recognizable streets, the installation adds warmth, texture, and visual interest to an area already known for its creative energy and constant flow of people.

To bring the campaign to life, Glenfiddich partnered with Overall Murals to hand paint an exceptionally detailed composition across two adjacent walls. Rich gold tones, layered textures, and precise linework nod to the brand’s heritage and craftsmanship, creating a piece that rewards both a glance and a closer look.

With an estimated 290K+ weekly impressions, the mural commands attention throughout the day. And when the sun goes down, it doesn’t fade out. Our Overall Illumination team installed custom lighting to ensure the artwork remains fully visible at night, allowing the gold palette to glow and bringing a sense of light and seasonal spirit to the street.

Together, the two walls create a cohesive visual moment that blends scale, craft, and thoughtful execution, delivering a memorable presence that feels both elevated and rooted in place.