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IWC

THE BIG PILOT

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Overview

Service

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Outdoor Advertising, Paint Lab

industry

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Apparel & Accessories

markets

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New York

Wall(s)

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1 Wall

impressions

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600K+

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The Big Pilot Watch is a collection of iconic wristwatches that capture the essence of aviator watches. Its bold style, showcasing its incredible features and sleek design, was emphasized on our bold corner unit through a magnificent and unique forced perspective art piece.​


When IWC was searching for big and iconic luxury placements to capture the style-conscious New Yorker and a taste for high-quality goods, we knew our newest, biggest, and boldest wallscapes on Wythe Ave, located in front of the high-end Willam Vale hotel, would create the engagement and response they were looking for. 


The layout of our unit combined with the incredible artwork they customized for it, would undoubtedly get the daily passersby to look up from their iPhone 12x, lower their shades, and even get a gasp from their miniature bulldog as they pause and stare at the large mural-scape in front of them.


The artwork is next level with its anamorphic design providing onlookers with a feeling of the watch floating in a shipping container as it makes its way from the Swiss mountains and onto the wrists of the trendy elite in Williamsburg, Brooklyn who frequent the hotels, rooftops, restaurants, and chic pools. 


IWC also incorporated a QR code on the mural design, so passersby could engage with the artwork by scanning the QR code where they could virtually try the watch on their wrist.



Check out the incredible design below (and we’re not just talking about the watch) and watch the video the Overall Murals team put together, to fully grasp what it takes to bring this kind of artwork to life. 

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