We brought a new mural to life for M.ph beauty at Abbot Kinney Blvd. & Navarre Ct., one of Venice’s most iconic and photographed streets. With roughly 312K+ impressions, this piece isn’t just a wall; it’s a visual stop-and-stare moment.

Abbot Kinney is famous for its vibrant mix of boutiques, cafés, and galleries, making it a perfect canvas for a beauty brand that thrives on detail. For M.ph beauty, a brand known for its clean, precise formulations and thoughtful design, every nuance matters. That’s why our team spent hours prepping the artwork digitally to ensure every detail, from facial features to product representation, translated perfectly to large scale.

Over the course of three days, two painters executed this hyper-precise pictorial, capturing skin tones, facial accuracy, and product details with stunning fidelity. Beyond the wall, we produced a Silver Package video to document the process and amplify the campaign across social channels, extending the mural’s reach far beyond the street.

Precision, craft, and a prime location: this mural embodies what hand painted OOH is all about.