ADULTS DATE BETTER
We'll just come out and say it, Adults Date Better!" Who wants to play games, get ghosted, or answer that 3 am "You up" text? We all know young love can be fun, but it is a full-fledged adult relationship with someone who knows themselves, and what they want is where Match is.
That's why Match.com is repositioning its iconic dating app and introducing a new feature called "ghostbusting." Ghostbusting promotes accountability, helping daters close out conversations and not leave people hanging.
To tease the latest features, we worked on a mural for Match's new campaign, aptly named Adults Date Better, in Williamsburg, Brooklyn. Match data reveals this is the neighborhood for THE single adult dating marketplace.
We hand painted six words across our 1,510 square foot wallscape that read, "They've got their shit figured out." with the tagline Adults Date Better. This mural features no fluff, distracting imagery, or bright colors. It's as black and white as it gets, just like dating should be.
And Williamsburg agreed! We witnessed people photographing the mural, posing in front of it, and sharing a few smirks with friends as they passed by the funny mural that speaks directly to its demographic.