Recreating Claude Monet’s iconic Water Lilies as a hand painted mural in Williamsburg, Brooklyn, is no small feat—but it’s a challenge Overall Murals and Wieden+Kennedy embraced wholeheartedly. This monumental mural is a standout piece in a vibrant new out-of-home campaign for the Museum of Modern Art (MoMA), designed to reconnect New Yorkers with modern art in fresh and meaningful ways.

At the heart of the campaign is the idea of using art as a universal language. By pairing the “Mo” from MoMA’s name with Monet’s masterpiece, the campaign transforms an everyday space into a dynamic art showcase. This installation acts as a love letter to New York City, offering residents and visitors moments of reflection and connection with the world of modern art.

While Monet dedicated approximately thirty years perfecting "Water Lilies," the Overall Murals team managed to recreate this masterpiece in just five days—talk about pressure! Hand painted with precision and care, the mural stands as a striking reinterpretation of Monet's vision on an expansive urban canvas. 

The artistic journey didn't end there; the Overall Murals film crew captured the entire process, documenting each brushstroke in an engaging timelapse video. This video, created for MoMA, not only pays homage to the artistic process but also serves as dynamic content for MoMA's social media platforms. With a mix of timelapse footage and close-up details, the video brings the mural's creation to life for audiences everywhere. 

The "Water Lilies" mural ignites intrigue and encourages New Yorkers to find connections between themselves and their communities through art. This collaboration not only underscores the timelessness of Monet's work but also highlights art's power to inspire, engage, and transform urban spaces. Ultimately, the mural stands as a testament to modern art's enduring relevance and the remarkable ability of hand painted artistry to leave a bold and lasting impression.