Feast your eyes, but don’t lick the wall (we know it’s tempting).

To announce the launch of MrBeast’s candy brand, Feastables, we hand painted this vibrant mural in the bustling SoHo, New York. The creative, featuring a deliciously gooey chocolate treat and the cheeky tagline “DON’T LICK THE WALL,” was a perfect fit for our team to bring to life with bold color and precision technique.

We didn’t stop at the wall. To extend the campaign’s reach, we captured the mural through video with the same energy and playfulness you’d find in a MrBeast YouTube drop: fast-paced edits, upbeat music, and real-world reactions from New Yorkers who stopped to check it out to taste the product.

The video featured the painting process, the final mural, and moments of product placement and live engagement. Passersby were treated to a sample of Feastables and shared their reactions on camera, amplifying the campaign beyond the physical wall and into digital channels.

Feastables isn’t just serving up chocolate, it’s on a mission. The brand is Fairtrade certified and dedicated to ending child labor in the cocoa industry. They’re raising the bar by challenging the industry to do better, and we were proud to paint a brand that felt as bold and joyful as the product itself.

This mural received over 1.7M+ impressions from foot traffic alone, showing how a bold visual combined with a great location, and interactive storytelling can drive massive buzz for a product launch.