Overall Murals hand painted two murals announcing the arrival of Netflix's upcoming release, "Unfrosted," directed by Jerry Seinfeld. These were not your typical murals; they featured 3D props with larger-than-life “chunks of pop tart" and "jam" to resemble a pop tart breaking apart and oozing sweet, red, sticky, and delicious goo onto the street below.

The Pop Tart itself appeared to leap off the wall, thanks to a trompe l’oeil effect achieved by painting the surrounding wall back to brick, making the Pop Tart truly stand out. It’s a tempting sight as if you could almost reach out and grab a piece of that pastry goodness! 

The combination of the trompe l'oeil mural and the 3D build-out, installed by Midnight Oil (and the Overall Murals team at our Brooklyn location), strategically leveraged the Pop-Tart brand's nostalgic allure to spark conversations and increase viewership for the film's release on May 3rd.

"Unfrosted" is a comedic gem that promises to delight audiences with its whimsical take on the invention of the beloved breakfast treat, the Pop-Tart. The film features a star-studded cast of comedians, including Melissa McCarthy, Jim Gaffigan, and Amy Schumer. It brings to life Seinfeld's stand-up riff on the joyous memories associated with Pop-Tarts. Set against the backdrop of the 1960s, a period marked by suburban idylls and the Cold War era, "Unfrosted" transports viewers on a nostalgic journey filled with laughter and heartwarming moments. With its blend of humor, nostalgia, and star power, "Unfrosted" promises a delightful cinematic experience that will leave audiences craving laughs and a delicious pastry.

The murals generate significant attention, amassing 1,119,652+ impressions across our high-impact Hollywood, Los Angeles, and Bushwick, Brooklyn wallscapes. This strategic placement maximizes visibility and facilitates organic sharing on social media platforms, amplifying the campaign's reach and highlighting the effectiveness of innovative marketing strategies in generating excitement and anticipation for the film’s release.