MADE IN U.S.A
Outdoor Advertising, Production
When is being stuck in an elevator a good thing?
When you’re in a street-level hand painted Overall Murals wallscape, in New Balance’s. The OM team used a curved wall in Silver Lake to make you look twice to convince yourself the elevator door isn’t about to close, which is the kind of thing we love at OM.
Our paint team in Silver Lake and Beverly Grove wore New Balance shoes while painting, a tribute to a brand we admire. Wearing the shoes provides our clients with the opportunity for product placement while our team works on the walls, emphasizing the creative partnership that we have. In Silver Lake and Beverly Grove, motorists and pedestrians who passed the murals-in-progress saw our team painting in new - and somewhat paint-splattered - New Balance shoes.
The curved Silver Lake wall seemed made for this wallscape, with the curve lending the hand-painted wood wall in which the elevator appears ensconced a three-dimensional feel, giving viewers the sense they could actually step into the elevator (though it’s a bit crowded, with a gentleman at the right rear of the car holding a small tree). The grain of the wood on either side and above the elevator is so realistic it seems it’d be cool and smooth to your touch; it’s almost impossible to resist putting your fingertips to it.
What could be better for an ad campaign than great artwork on the perfect wall? It’s a group portrait painted with soul - in New Balance soles. If you’re in Silver Lake or Beverly Grove, run or walk to see another knockout OM mural.
Like New Balance, this one’s a modern classic.