Omega’s “My Little Secret” campaign made a bold, stylish mark in SoHo, one of NYC’s busiest and most design-forward neighborhoods. Just steps from the OMEGA Soho Flagship location, this mural is right at home in a corner of the city known for luxury fashion, sought-after dining (hello, Balthazar), and cultural prestige.

To bring their vision to life, Omega partnered with Overall Murals to hand paint a hyper-realistic depiction of the Seamaster Aqua Terra 38mm. Spread across three panels, the mural combined sleek product visuals with storytelling: a standalone shot of the shimmering watch, an intimate moment between Ashley Graham and Tems, and Omega’s confident tagline, “My little secret.”

Painted on our prime SoHo wall, the campaign turned heads and made its presence felt, earning over 1.1M+ impressions. 

This mural stood shoulder to shoulder with iconic names, blending craft, elegance, and visibility. Omega’s choice to go hand painted cut through the digital noise and grounded their message in real-world artistry.