PEACOCK
FIGHT NIGHT
Overview
Service
Outdoor Advertising
industry
Entertainment
markets
Atlanta
Wall(s)
3 Walls
impressions
430K+
In the world of heist dramas, it’s all about the knockout cast and a plot that packs a punch. Peacock’s new series, "Fight Night: The Million Dollar Heist," delivers on both counts, starring heavyweights like Kevin Hart, Samuel L. Jackson, and Taraji P. Henson. To celebrate its premiere, we partnered with the client to transform three iconic Atlanta locations into vibrant, hand painted murals—perfect for that Instagram-worthy selfie.
Set in 1970s Atlanta, the series throws viewers into the high-stakes aftermath of a daring heist executed on the very night of Muhammad Ali's historic comeback fight. With its distinctive blend of grit and glamor, hustle and heart, the city itself becomes a character in its own right, echoing the show's themes of ambition, resilience, and the pursuit of the big score. This unique energy makes Atlanta the perfect location for these captivating murals, bringing the show's world to life on the streets where its story unfolds.
From the lively heart of Downtown to the bustling Beltline, and the artistic enclave of Poncey-Highland, each location offers a unique energy. The murals quickly became a point of interest, drawing in curious onlookers and adding a touch of artistic flair to each neighborhood.
Peacock tapped into local artists to design the murals, as we brought them to hand paint life. The bold graphic style in Downtown mirrors the show's high-octane action, while the neon-infused mural on the Beltline reflects the hustle of its characters. In Poncey-Highland, a dreamy skyline evokes the allure of the heist.
These murals celebrate Atlanta’s spirit and draw you into the thrilling world of "Fight Night: The Million Dollar Heist." Now streaming, this series invites you to step into the ring and witness the knockout combination of art and heist!