Los Angeles, San Francisco, New York, Chicago
Porsche, known worldwide for its exceptional engineering and design, continues its groundbreaking Art, no Ads initiative for another year in 2023. The brand sought to expand beyond traditional advertising methods by working with Overall Murals to hand paint eight stunning murals across prominent artsy neighborhoods in Atlanta, Chicago, Los Angeles, New York, and San Francisco.
The primary goal of the Art, not Ads campaign was to fuse artistry with automotive excellence, spotlighting Porsche's iconic V8-powered models through visually captivating murals. Embracing originality and creativity, the campaign aimed to engage audiences in a unique and immersive way while celebrating the artistry inherent in Porsche's vehicles.
The campaign showcased the talent of three distinguished visual artists: Caitlyn Grabenstein, Lyne Lucien, and Ashley Longshore. Each artist brought a distinctive vision to the project, using their unique styles to portray Porsche models within imaginative and visually stunning settings.
Ashley Longshore's Dreamy Portrait and Disco Porsche:
Ashley, a talented painter rooted in the vibrant art scene of New York, has emerged as a sought-after artist in the world of fashion. Infused with the essence of pop culture, her artistic creations have seamlessly intertwined with the realm of high fashion. Within her mural designs, Ashley skillfully juxtaposes fantastical elements alongside sleek Porsche cars, featuring an enchanting array of imagery such as flowers, butterflies, large lips, and a dazzling golden disco ball. These dreamlike depictions, characterized by their vibrant hues and whimsical elements, masterfully dissolve the boundaries between art and advertising.
Caitlyn Grabenstein's Surreal Landscapes:
Caitlyn is known for her sci-fi collages. Like Ashley, Caitlyn infused her mural designs with surrealism, placing Porsches in unconventional settings like the moon, sunflower fields, and amidst UFOs. Each artwork captured the essence of dreams and imagination, presenting Porsche cars in extraordinary and unexpected scenarios.
Lyne Lucien's Folk Art Tribute:
Based in Brooklyn, Lyne is an illustrator whose work nearly always includes vibrant pinks and blues. Lyne’s approach echoed folk art, drawing inspiration from her Haitian heritage. Her murals depicted Porsche models in scenes reminiscent of her childhood, blending influences from renowned artists like Gauguin and Hockney. The bright colors and nostalgic themes added depth and cultural richness to the campaign.
Porsche selected high-impact locations for their canvases, inspiring local communities for up to six months in Little Five Points, Lincoln Park, Hollywood, Venice, Bushwick, Union Square, and SoMa.
Art, not Ads, amassed over 16.8 million impressions across the five cities during the campaign. By employing murals as the medium, the campaign effectively conveyed Porsche's essence as not just automobiles but as works of art. The distinct design of the car and the absence of conventional advertising language within the paintings allowed the artistry to speak for the brand.
In the realm of marketing innovation, Porsche's Art, not Ads campaign stands as a testament to the fusion of automotive excellence and artistic creativity. We strongly recommend that other advertisers admire or replicate a concept like this, as the campaign showcased the beauty of Porsche’s iconic automobiles and left a lasting impression. By leveraging the power of hand painted murals and collaborating with talented artists, Porsche successfully transcended traditional advertising boundaries.