Porsche commissioned us to hand-paint their ANA (Art Not Ads) campaign on three prominent wallscapes in Miami, a market where murals must prioritize art over advertising. Porsche faced the unique challenge of showcasing its car without direct branding. So, artist Chris Labrooy took on the task with bold, Miami-inspired designs that subtly conveyed "Porsche" while staying true to the brand’s image. Our team meticulously painted these murals across Miami, coinciding with Art Basel, when the city celebrates art at every corner.

In Litte Havana, our street-level wallscape (MIA-02) features a photorealistic white Porsche Taycan set against a sleek, futuristic background with vibrant neon lighting and geometric shapes, creating a digital, surreal feel.

In Wynwood, Miami’s hub for murals, we hand painted two artworks that blend into the area’s art scene while standing out for their Porsche-inspired design. On wallscape MIA-03, a blue Porsche Taycan GTS appears in motion against a pastel, geometric backdrop, capturing Miami’s lively spirit and tropical vibe.

Lastly, our wrap-around mural (MIA-04) combines futuristic and tropical elements with floating cars. Our painters expertly maintained the design’s structure despite the challenges posed by a garage door surface, ensuring the mural’s intricate details matched the design.

These murals demonstrate how advertisers can create brand-recognizable art without overt branding, allowing the design to make a statement. This approach resonates deeply in a city that values art and luxury, transforming commercial spaces into meaningful artistic expressions. This campaign successfully fused brand and art for Porsche—an experience we look forward to recreating.