PORSCHE MACAN AR
Outdoor Advertising, Content Creation, Paint Lab
San Francisco, Atlanta, New York
History and class come to mind when one thinks of the famed luxury auto brand Porsche. Sometimes mispronounced as “Porsh” when in fact it’s the two-syllable “Por-shuh”, the vehicle is often one of the most desired cars when you ask people about their dream ride. It’s luxury, no matter how you pronounce it.
The new model with its sleek design came to life with a new AR-painted wall campaign featured across multiple cities on easy-to-access street-level walls. The new design, with its vibrant blue paint, popped out in New York, San Francisco, and Porsche’s North American HQ city of Atlanta. The AR feature allowed interested consumers to test-drive the car without having to make a trip to the dealership.