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REDD'S
WICKED APPLE

Overview

Service

Outdoor Advertising, Paint Lab
industry

Alcohol
markets

New York
Wall(s)

1 Wall
impressions


Redd's Wicked Apple wanted to build its brand identity and recognition with a campaign that communicated the "effects" of drinking its "Wicked" beverage in an exciting way. Through translucent paint and UV lights, we were able to create a glow invisible during the day and activated at night, to translate the message of transformation in a fun and exciting way.
During the day, the characters look like normal people, but at night the wicked is released and the character turns into animals radiating a long-lasting glow throughout the night.















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