GRAND THEFT AUTO V
Grand Theft Auto by Rockstar Games, one of the world's biggest and most popular games, is back. Larger and more tricked out than ever, and with a global campaign blanketing every metropolitan pocket on earth, we painted several pieces to announce to New York City its September 17th arrival.
Overall Murals first painted an unveiling of the game's cover art, a month leading up to its release. The wallscape this artwork appeared on is in the heart of the Lower East Side's busiest commercial intersections, within a zone where popular drinking and dining destinations such as I'noteca, Spitzer's, Juice Press, The Hotel on Rivington, Verlaine, and Fat Baby sit.
What makes Part V especially exciting is that, unlike its predecessors, gamers can choose to play with one of three characters - Michael, Trevor, and Franklin. The box art mural later transitioned into Michael counting his stack of bills and looming over the Lower East Side. The next incarnation became all three of the main characters posing rather menacingly with their AK-47s.
This large streetscape for Grand Theft Auto V was painted in the middle of NYC's Downtown border of SoHo and NoHo. GTA is known to create beautiful artwork for its advertising campaigns and within the game itself. Like the other paintings we executed, this particular art was loaded with hundreds of colors. It was not only fun but a challenge to mix the colors and paint. Trevor, the focal point of this creative, is one of the game's most popular and craziest characters. To match Trevor's sinister grin is a tattoo around his neck that reads "CUT HERE".
Dozens of gawking tourists, excited GTA fans, and locals who shop, eat and drink in the area or take the subway right next to the wall stopped to watch the making of the mural unfold. Countless photographs were taken, including instagram pics of the process and final art piece were posted. Real life Trevor lurks around our muralists in the video below.