As Smirnoff Ice unveils its latest campaign, Surpr-ICEs, two captivating murals, hand painted by yours truly, stand as beacons of cool in the bustling, warm-weather cities of Los Angeles and Austin. These artworks showcase the iconic Smirnoff Ice bottle, bedazzled in shimmering diamonds, another type of “ice” promising a refreshing escape from the heat.

In the heart of Downtown Los Angeles, amidst the dynamic pulse of the city, this gigantic mural sprawls across an impressive 4,680 square feet. Taking just under a week to produce, with three painters propelled off the side of the roof, the painted sparkles weighed in at about 5 feet tall each.

Positioned strategically, the artwork becomes an unavoidable spectacle and is visible for at least six blocks heading north, up the area’s main strip, South Broadway. It captures the attention of passersby and commuters alike, as pedestrians weave through the vibrant streets, their gaze is inevitably drawn to this larger-than-life portrayal of icy refreshment.

Meanwhile, in Austin, we hand painted Smirnoff Ice in East Austin, a neighborhood alive with energy and excitement. This wallscape is located in an area that attracts a lively audience in search of a cold beverage and tunes to match. It serves as a magnet for those seeking a moment of chill as they make their way to cocktail bars and restaurants.

Ultimately, our paint team's hard work paid off, as both murals for Smirnoff Ice received widespread acclaim for their lifelike quality and attention to detail. The client was particularly impressed, saying, 

"HOLYYY MOLLLY, this looks so good!! It literally looks like real rhinestones, lol. Amazing work on this!" 

Through our hand painted murals and our ability to recreate almost anything, we were able to establish a unique connection with the younger demographics passing the mural activation and appreciating the painting process. This innovative approach led to Smirnoff Ice effectively connecting with 1.3MM+ consumers, setting the stage for further creative endeavors in time for a big summer of fun!