SPOTIFY
LATINX
Overview
Service
Outdoor Advertising
industry
Entertainment
markets
New York
Wall(s)
1 Wall
impressions
146K+
This year, Spotify launched Lo Nuestro es Arte, to celebrate Latinx Heritage Month. The campaign’s goal to help reinforce and affirm the culture of Latinx, a nonbinary descriptor, and more specifically the work of these many Latinx creators, was developed through inspiring commissioned work from different genres.
In the heart of artsy Bushwick, Brooklyn. The neighborhood is known for its inclusively of all races and an exceptionally high number of Latinx residents, many of whom have been there for generations. Bushwick is an area full of beautiful street art, eclectic bars, and restaurants, and a vast range of cultures happily melded into one interesting neighborhood.Â
The mad-skilled team at Overall Murals was honored to paint a 40’ lifelike portrait (artwork by Luisa Salas) of Latinx performer, Romeo Santos, maker of such hits; Hilito, La Diabla, Yo Tambien, and Eres Mia. Check him out on Spotify, and while there, take a further look at all the amazing Latinx artists.