For Stella Artois’ latest campaign, “Host Beautifully,” the brand leans into its refined European elegance, offering modern hosts a fresh take on food, entertainment, and style. Painted high above the energy of Midtown Manhattan, our mural captures the brand’s sophisticated flair while embodying the playful confidence that Stella Artois is known for.

This hand painted mural features the brand’s iconic chalice, gleaming with promise and perfectly chilled against the summer sky. The mural’s cheeky message, “Wine is so cliché”, challenges traditional hosting norms, encouraging passersby to embrace the unexpected and elevate their gatherings with Stella.

Our team of Walldogs carefully translated the campaign’s crisp visuals into a bold statement for busy New Yorkers and curious tourists alike. As yellow cabs, sightseeing buses, and daily commuters rush past, the mural stands as an inviting reminder: hosting beautifully isn’t about following rules—it’s about delighting guests with unforgettable experiences.