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Under Armour
ELITE 24
Overview
Service
Outdoor Advertising
industry
Apparel & Accessories
markets
New York
Wall(s)
1 Wall
impressions
Under Armour's Elite 24, a prestigious high school all-star game has been held in Venice, California for the past three years. The highly popular event returns to New York state and takes place in DUMBO, Brooklyn this August. In order to promote the game to upper Manhattan basketball fans, who once attended the games on their home turf, we custom scouted and painted two large wallscapes near the legendaryDyckman and Rucker Parks' basketball courts in Harlem and Washington Heights. They are significant areas to inform folks of the Elite 24 game because the game itself has been held at Rucker Park in and more importantly, both spots played integral roles in New York City's street ball history.Â
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