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Under Armour

ELITE 24

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Overview

Service

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Outdoor Advertising

industry

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Apparel & Accessories

markets

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New York

Wall(s)

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1 Wall

impressions

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Under Armour's Elite 24, a prestigious high school all-star game has been held in Venice, California for the past three years. The highly popular event returns to New York state and takes place in DUMBO, Brooklyn this August. In order to promote the game to upper Manhattan basketball fans, who once attended the games on their home turf, we custom scouted and painted two large wallscapes near the legendaryDyckman and Rucker Parks' basketball courts in Harlem and Washington Heights. They are significant areas to inform folks of the Elite 24 game because the game itself has been held at Rucker Park in and more importantly, both spots played integral roles in New York City's street ball history. 

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