White Claw
VODKA
Overview
Service
Outdoor Advertising
industry
Alcohol
markets
Los Angeles, New York, Chicago
Wall(s)
4 Walls
impressions
4M+
White Claw launches their new Triple Wave Filtered White Claw Premium Vodka, and it has everyone saying, “Is it 5 o’clock yet?”.
The liquor brand known for its tasty spiked seltzers is moving into new territory with a premium vodka made with 100% pure American grain and distilled five times, giving it a smoother and cleaner taste. The launch of a new drink calls for no less than four hand-painted murals in three major cities across the country.
From Chicago's Gold Coast, the Venice Beach boardwalk in Los Angeles, and the glamourous SoHo streets of New York City, our team mixed, rigged, and hand painted the new sleek and modern White Claw bottles for all to see, coast to coast. These larger-than-life murals are located in some of the most high-traffic areas in the country, where tourists and locals alike witnessed the hand painted reveal of the new White Claw product. In fact, each mural was hand painted on high-impact walls where people blocks away can still see the mural in all its glory.
So, don’t be surprised if you suddenly find yourself craving a smooth, refreshing sip of White Claw’s Premium Vodka.
Let’s drink to that!