BRIEF

Hollywood has a way of making everything feel a little larger than life.

It's where concertgoers spill out onto the sidewalk after a show at the Fonda, tourists chase the stars along Hollywood Boulevard, and glowing marquees compete for your attention long after the sun goes down.

It was the perfect place to introduce Forza Horizon 6.

To celebrate the game's launch, Microsoft Xbox partnered with Overall Murals to create a hand painted illuminated wallscape that brought the excitement of the open road into one of the entertainment capital's busiest streets, turning a daily commute into something worth slowing down for.

BUILD

The Fonda Theatre has been part of Hollywood’s story for nearly a century. From sold-out shows under its marquee to the crowds gathering outside before and after performances, it’s a place where people naturally stop and look.

Overall Murals transformed the theatre’s exterior into a 1,800-square-foot hand painted illuminated wallscape inspired by Forza Horizon 6. Our artists brought the game's landscapes, motion, and sense of adventure to life by hand, with integrated lighting ensuring the mural continued to shine long after sunset.

REVEAL

Over four days, the wallscape transformed into a cinematic racing scene set within a sweeping Japanese-inspired landscape, reflecting the scale and beauty of Forza Horizon 6. Rich color, handcrafted detail, and integrated lighting created a dramatic visual centerpiece that blurred the line between the game's virtual world and the streets of Hollywood.

From May 15–23, projection mapping was layered onto the mural, adding motion and visual effects that reimagined the artwork after dark. The combination of hand painted craftsmanship and digital storytelling turned the installation into a living canvas, offering visitors a different experience from day to night.

IMPACT

More than 781K+ people passed by the mural throughout the campaign, catching a glimpse of Forza Horizon 6 while moving through one of Hollywood’s busiest stretches of entertainment, nightlife, and culture.

In a neighborhood where something new is always competing for your attention, the wall gave people a reason to slow down and look up. By blending hand painted artistry, illumination, and projection mapping, the installation turned a game launch into a real-world experience that felt right at home in a city built on imagination.