CRACK LIFE OPEN
ZICO makers of one of the fastest growing beverages in the market, partnered with celebrated actress, bestselling author, and entrepreneur Jessica Alba to launch their biggest national campaign to date, Crack Life Open. ZICO entrusted Overall Murals with the task of recreating their breezy new campaign in giant murals up to 50' tall--no small task considering the highly iconic campaign spokesmodel, Jessica Alba. Produced by Overall Mural's in-house teamof highly trained painters expert in the craft of photorealistic reproduction, the likeness in the finished murals was unmistakeable. A time-lapse of the intense six day process was filmed from start to finish in the heart of Williamsburg, Brooklyn.