Zynga has launched its latest game, Star Wars: Hunters™, an epic 4v4 arena shooter. In celebration of the release, Zynga commissioned Overall Murals to hand paint a mural on the iconic Melrose wallscape in Los Angeles featuring larger-than-life characters from the game.

But Zynga didn’t stop at just a beautiful mural—they wanted to make it unforgettable. 

Zynga used projection mapping to bring the mural to life at night. Projection mapping is a technology that turns objects into a display surface for video projection, allowing sections of the mural, such as the lightsabers, text, and spaceship, to light up and move within their environment. This combination of traditional art and cutting-edge technology made the mural stand out and received much attention on social media. 

The mural's unique and interactive nature, resulting from innovative thinking, helped it gain a remarkable number of impressions, showing the power of combining art with technology to engage audiences. The collaboration between Zynga and Overall Murals for the release of Star Wars: Hunters™ showcases the power of innovative marketing strategies. By blending hand-painted art with projection mapping, Zynga created a memorable and engaging experience that resonated with fans and generated significant buzz for the game. 

This campaign not only brought the world of Star Wars: Hunters™ to life on the streets of Los Angeles but also set a new standard for how traditional and digital art can combine to create impactful marketing experiences, inspiring the gaming industry to push the boundaries of creativity and technology.

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