OM SPORTSCENTER WEEKLY SUPERBOWL SLAYS

Highlights from the Best of the Bay’s Super Bowl LX

With Super Bowl LX now in the books, San Francisco is still buzzing from one of the most exciting games in recent memory — and advertisers on Overall Murals’ premium, centrally located wallscapes were some of the stars of the show.

As a key member of Overall’s West Coast team based in the City by the Bay, I’ve seen San Francisco’s hills come alive with the sound of Bad Bunny’s music (and his thunderous fans) this past week. Everywhere has been overflowing with Patriots caps, Seahawks jerseys, and, of course, the hometown 49ers’ red and gold. Calendars here were jam-packed with special events (shout out to Budweiser’s Clydesdales), celebs (including Ciara, Mark Wahlberg, Jay-Z, and Eli Manning), press, and social media influencers.

One of my personal favorite events was the Super Bowl Fan Experience at the Moscone Conference Center, just up the street from S-03, our SoMa sign space. This real team player was close enough to the Super Bowl stages that it should have been charged a ticket. From NFL athlete sightings like Christian McCaffrey, to Pro Bowl games and massive crowds, Moscone was the heart of the experience for fans, and thousands came out in droves to get the chance to experience the Super Bowl “theme park” filled with games, and merchandise. Meanwhile, plenty of memorabilia and athletes put attendees in a spending mood.

One of our top talent walls is S-14 at the Marker Union Square Hotel. With lights as bright as Levi’s Stadium, our stunner was in the heart of the hotel action. The streets were packed with football fans, and it was impossible to miss our giant Pepsi Super Bowl ad when walking around Union Square. Our wall was right around the corner from the huge Union Square NFL store pop-up that had lines out the door. Plus, our newest addition S-15 was the perfect backdrop for everyone taking the iconic cable cars.

Then we have the tailgate haven, S-06/07. Perfectly positioned across from Trader Joe’s along a main traffic route two blocks off Fisherman’s Wharf and the official NFL Merch Store, our North Beach wallscape duo saw tons of tourists and locals alike stocking up on their chips, beers, and other essentials for the Big Game. Meanwhile, everyone in their Lyfts and Waymos got an eyeful of S-06 as they headed to Post Malone’s concert at Fort Mason on Friday.

The former military post turned farmers market and art center, just past the trendy and spendy Marina and Cow Hollow neighborhoods that played hosty to Posty also sees many attendees come past three other superstar Overall walls. From the spunky right-hand read of S-11’s street-level presence, to the impressive illuminated spectacular of S-02 and all the way to S-01’s impactful presence right by the bus stop, where tech/fashion and nightlife come together.

Bad Bunny obviously stole the halftime show on Sunday (most-watched halftime show viewership ever!), and our biggest street level was less than a mile away from the Game Day watch party at the Bill Graham Civic Auditorium. Before he did, though, Shaboozey AND Benson Boone played shows there on Thursday for the pre-Super Bowl lineup.

While the Seahawks earned their rings and title of Super Bowl Champions, an additional winner, in my mind, is the NFL’s I Am A Champion commercial. It doesn’t have the star power of George Clooney (although I love Grubhub’s new "eat the fees" spot). But the message is, in some ways, a pure encapsulation of this whole week. I heard a lot of podcasters/people on the street when I was walking around this week saying, “I can’t believe this is San Francisco. It’s not like everyone said it would be,” or “I wasn’t expecting this place to be beautiful.”

I’m glad we got to showcase our city and share a different narrative with the world. We put together a Super Bowl that celebrates the community and commonality of the people who came together for the Game, and who also got to see so much more of our Bay Area energy and culture.

And if you’re interested in the work behind these walls and the real estate context around them, there’s more to explore. Learn more at overallmurals.com/work or reach me at ashley@overallmurals.com.