There has been a surge of experimental campaigns in the out-of-home advertising world, but do hand painted murals have the upper hand when it comes to pushing the envelope?  From hidden messages and rain-activated mural art to large 3D installations of crumbs from a classic American breakfast treat, 2024 has become a year of out-of-home (OOH) innovation that has put our Special FX  team at Overall Murals to work.  One of my favorite things about mural advertising is the ability to paint anamorphic   (distorted perspective) art on the side of buildings. This unique technique stops passersby in their tracks as they try to interpret whether what they’re seeing is actually popping   off the wall. We did just that and more with Netflix’s campaign for Unfrosted   (written and directed by Jerry Seinfeld )  where we hand painted a giant anamorphic Pop-Tart with 3D build-outs on two of our wallscapes in New York and Los Angeles. Our paint team rendered the Pop-Tart art directly on the “skirt” of the wall, so it looked 3D, and added physical pieces of crumbs and jam to hang from the hand painted Pop-Tart to create a sensory overload! The physical pieces were created by our friends at Midnight Oil .  While other outdoor advertising mediums, such as vinyl billboards or bus-stop ads, can incorporate build-outs  to boost their visibility, painted murals offer an added dimension. The handcrafted process of mural creation, visible to many as they pass by, coupled with the artistry of rendering the mural in anamorphic form on the wallscape, creates a unique and authentic impact. Our artists employ traditional brush and paint techniques to precisely execute this illusion. Good luck attempting such intricacy with vinyl sticker advertisements.  Another exciting venture we had this year was experimenting with rain-activated paint. Wet weather is usually our greatest adversary to the process when it comes to our oil-based mural ads, but for Ore-Ida’s campaign on our wallscape in Seattle , a rainstorm was just what we needed!  Ore-Ida’s team approached us with the high-stakes task of a never-before-done “rain-activated” mural , that displayed one message when it was dry and a different color and message when it was wet from rain (let’s see you try to pull that off with wild postings). Utilizing multiple days of testing different techniques and products on the market, our production team came up with the solution to make this unlikely mission achievable.  From the small test wall in our Brooklyn-based shop to our 40-foot vertical wallscape in Pike Place, Seattle, we did our best rain ritual before the magic happened as buckets of rain (shout out to you Bob Dylan fans) trickled down our inevitably award-winning (fingers crossed) mural! How many vinyl billboards have you seen pull off something like this? We can answer for you… zero. Now let’s move on to our highly requested Special FX  service, glow-in-the-dark murals . When it comes to illuminated wall units, our hand painted mural spaces have the advantage of all things “glow.” Whether for fluorescent or translucent illuminated paint, our black-light illumination can’t be replicated with such success in any other format. In fact, fluorescent and other black light artworks for advertising are only possible with our expertise. Psst, even those traditional billboards you may have seen glowing with blacklight used paint to achieve the effect!    Recently, we had the pleasure of working on a chilling street-level mural in Melrose, Los Angeles for a Lionsgate horror film called Imaginary . The goal of the mural was to have one artwork appear during the day, and an eerie hidden message would appear only at night. Using translucent paint and black lights installed above the mural, our paint crew made eerie wizardry a reality. On par with the frightening film, our mural effectively spooked people out as the sun fell and the creepy painted messages unseen during the day were revealed.  As we reflect on our innovative ventures, it's clear that hand painted murals continue to redefine the boundaries of out-of-home advertising, offering a canvas for creativity that transcends the limitations of more common mediums. So, when you're mulling over your next groundbreaking out-of-home campaign, entrust us with those visionary ideas that seem to defy possibility.

a brief history & recap of summer 2025's anniversary block party Brought to you by Overall Entertainment From a tiny apartment on Stagg St. to taking over the whole damn block… it’s been 15 years of paint , grit , and memories . We started Overall Murals in 2010 with nothing but our hands, buckets of paint, and what felt like impossible dreams. What began in a walk-in-closet-sized room has grown into the Overall Powerhouse , our new HQ in East Williamsburg, literally a block from where it all started. Along the way, we built an incredible team, expanded to a West Coast base in Venice, CA , and kept hand painting walls across the country . But truthfully, the story begins even earlier. In 2007, at a dim Bushwick bar (Don Pedro’s iykyk), two strangers, myself (Angel) and my partner Dmitry, first crossed paths over live music and cheap drinks. That mix of art, sound, and raw NYC energy has always fueled us. We were immigrants, transplants, artists, board-riders, night-owls, shaped by the creative chaos of Brooklyn and determined to build something with our hands and hearts . In a world that’s racing toward pixels, automation, and screens, we’ve always believed in keeping the human part alive: real craftsmanship, real sweat, real community. Paint on hands, ideas bouncing in real time, building things together . So at the end of this summer, we threw our first Overall Block Party to celebrate 15 years, and somehow it became a reminder of why we started in the first place. Check out the video recap below : It felt like what community used to feel like, and what it still can be . Kids silk-screening tees next to skaters landing tricks. Photographers exchanging stories and learning from each other mid-set. Musicians feeding off the crowd as a live mural rose behind them. Strangers saving spots in line like old friends. Spontaneous moments turning into shared memories. Creativity bouncing from person to person until something bigger than any one of us was happening, the kind of inspiration no algorithm can replicate . We put our phones down. We showed up. We made art and noise and friendship in the street. And the neighborhood showed up right back to laugh, dance, paint, play, and connect in real time. To everyone who has been part of this journey, from the tiny Stagg St. apartment through every wall we’ve painted to this new block we now call home, thank you. To the friends, collaborators, artists, clients, crew, neighbors, and old faces we haven’t seen in years: you made this real . Fifteen years in, it feels full circle but nowhere near finished. Brooklyn made us. This community keeps us running. And we’re still just getting started .

Shannon Peel joins as Creative Director; Jeff Jan named Fractional Chief Brand & Impact Officer Brooklyn, N.Y. — December 2, 2025 — Overall Murals, the largest independently owned and operated hand painted outdoor advertising company in the U.S., today announced the appointments of Shannon Peel as Creative Director and Jeff Jan as Fractional Chief Brand & Impact Officer. These new leadership roles mark a strategic step forward as the company expands its vision for creativity, growth, and community impact.  Recognized for its award-winning campaigns for innovation and creative craftsmanship, Overall Murals continues to advance paint technology, artistry, and storytelling within the out-of-home (OOH) medium. With a proven formula for turning bold ideas into real-world impact, the company brings art and advertising together through work defined by intention and craft.  Shannon Peel is an accomplished artist and creative leader whose career bridges fine art, street culture, fashion, and brand design. A Sydney native now based in New York City, he has exhibited his fine art internationally and was a longtime Artist Network Program artist with RVCA, where he also served as Art Director. Known for his expressive use of color and dynamic compositions, Peel brings more than three decades of creative experience that fuse artistry and design. At Overall Murals, he will lead creative design, artist collaborations, brand content, post-production, and the evolution of Overall Creative and Special FX teams—advancing storytelling grounded in craftsmanship and the artistry of the hand painted medium. “Overall Murals has always brought art and advertising together in ways that challenge and inspire,” said Shannon Peel. “I’m excited to help deepen that creative tradition—elevating our design, content, collaborations, and design process, while building work that resonates both on and beyond the wall.”  As Overall Murals’ first-ever Fractional Chief Brand & Impact Officer, Jeff Jan brings extensive leadership experience across brand strategy, communications, media, and OOH advertising. In addition to leading his consulting practice, Janko, Jeff has held executive roles with Out of Home Advertising Association of America (OAAA) and billups, as well as senior positions at Wieden+Kennedy and Venables Bell & Partners. At Overall Murals, he will oversee brand strategy, marketing, and growth initiatives to strengthen positioning, expand partnerships, and amplify the company’s creative influence.  “There’s a real thirst for creativity that feels more intentional and tangible than ever,” said Jeff Jan. “Overall Murals connects brand purpose with artistry in its purest form—paint, people, and stories that make lasting impact. And no other platform delivers such a dose of dimension as the beauty of something hand painted.”  From groundbreaking rain-activated murals to large-scale brand collaborations that merge art, innovation, and storytelling, Overall Murals continues to expand what is possible for hand painted work in public spaces. The company has brought high-profile campaigns to life for brands such as Apple, Nike, Ray-Ban, Netflix, Spotify, adidas, Google, Amazon, and Coca-Cola.  “This moment is about momentum and meaning,” said Angel Saemai and Dmitry Pankov, Co-Founders of Overall Murals. “We’re thrilled to have Shannon and Jeff join our talented team. They bring the vision and drive to move us forward while staying true to the craftsmanship, painters, and purpose that built this company. What we shape together moving forward will honor where we began.”  About Overall Murals  Overall Murals is the largest independently owned and operated hand painted outdoor advertising company in the U.S. Founded in Brooklyn, it brings award-winning craftsmanship and creative precision to every wall it paints. Blending artistry, design, and full-scale production, Overall Murals creates high-impact murals that connect brands, artists, and communities. With more than 80 premium wall locations in 11 key markets, the company oversees every stage of the process—from concept and creative development to production, installation, and special effects—preserving the tradition of hand painted artistry through work defined by quality, collaboration, and enduring craft.  www.overallmurals.com   Media Contact:  Jeff Jan  Overall Murals  press@overallmurals.com

We work with the top creative agencies and brands to develop award-winning creative and provide in-house design opportunities. You can be sure to find us out there, rain, snow, the occasional hail storm, and definitely out on a sunny day getting everything set up for a range of projects. our work Below is a collection of our work from the last 15+ years. Services Industry Markets Special FX Awards The Ordinary THE PERIODIC FABLE™ Up Los Angeles, New York Beauty American Express BUSINESS PLATINUM Up New York Finance AUDIBLE PRIDE & PREJUDICE Up Los Angeles, New York Entertainment Primark THAT'S SO PRIMARK Up New York Fashion & Apparel DON JULIO WILLY CHAVARRIA Up New York Alcohol MODELO 100 YEAR ANNIVERSARY Up Brooklyn Alcohol Suntory -196 LEMON VODKA SELTZER Up Los Angeles Alcohol NORWEGIAN CRUISE LINE ESCAPE TO THE GREAT LIFE Up New York Travel ON RUNNING SOFT WINS Up Los Angeles Apparel & Accessories LE LABO NASHVILLE Up Nashville Beauty OMEGA MY LITTLE SECRET Up New York Apparel & Accessories Converse SHAI GILGEOUS-ALEXANDER Up Oklahoma City Apparel & Accessories Prada SUMMER 2025 EYEWEAR Up New York Fashion & Apparel Häagen-Dazs ALLIES IN ARTS Up Los Angeles, San Francisco CPG COMCAST THE WIFI IS BOOMING Up Atlanta, Seattle Technology Tools For Humanity WORLD.ORG Up San Francisco Technology MrBeast FEASTABLES Up New York CPG Icelandair BNA TO ICELAND Up Nashville Airline BMW M-5 TOURING Up San Francisco, New York, Seattle Automotive Prada ACTS LIKE PRADA Up New York Fashion 1 2 3 ... 11 1 ... 1 2 3 4 5 6 7 8 9 10 11 ... 11

EA GAMES < Back STAR WARS | JEDI SURVIVOR Overview Service Outdoor Advertising, Content Creation, Special FX industry Gaming markets New York, Los Angeles Wall(s) 3 Walls impressions 2.9M+ EA Games Star Wars Jedi is arriving with a vengeance in the new thrilling game that immerses players in the Star Wars universe like never before. One can expect to play intense battles, do puzzle-solving, and explore a galaxy far, far away. The Fallen Order's sequel, Star Wars Jedi: Survivor, comes out on April 28th and continues the journey of protagonist Cal Kestis as he faces new challenges and enemies, all while getting one step closer to restoring the Jedi Order! What better way to announce the big release than three larger-than-life glow-in-the-dark, hand painted murals throughout New York and Los Angeles in high-foot traffic locations.All three street-level murals feature Cal Kestis in an action-packed pose, holding a lightsaber alongside his BD-1 robot. At night, the sky glows with fluorescent orange, red, yellow, and pink paint that activates under a UV light. Translucent paint was added to the iconic lightsaber, giving it the notable glow typically powered by the fictional Kyber Crystal. Cal’s jacket and forehead are also covered with transparent paint to appear as if the light from the lightsaber reflects off his clothing, and the sun reflects off his face. Lastly, the lettering is painted with translucent paint, calling further attention to pedestrians to tie the visuals together in announcing the highly anticipated video game release. The murals achieve a striking effect on passersby day and night. In fact, Cameron Monaghan , the multi-talented actor who plays Cal Kestis, shared a nighttime video of our SoHo mural on social media, spreading the campaign further to his 2.7 million followers! Unsurprisingly, each mural is gaining so much traction as they are strategically hand painted in vibrant neighborhoods, including Bushwick , Soho, and Melrose . Perfectly selected neighborhoods are chosen for their abundance of nightlife, retail, and dining scenes. So as you become enamored over our beautifully executed glow-in-the-dark EA Games murals, can we rely on you to use the Force in this highly anticipated sequel? Catch you online in April! Previous Next

ADIDAS < Back GAZELLE Overview Service Outdoor Advertising industry Apparel & Accessories markets Los Angeles Wall(s) 1 Wall impressions 1.9M+ We’ve left our footprint – a new, ruby-red Adidas Gazelle footprint, to be exact – on a new Overall Murals wall in the trendy West Hollywood/Fairfax neighborhood of Los Angeles. We’re immensely excited about the space, 3 large faces of a building on Clinton and Fairfax Ave. just blocks from beloved French restaurant ADKT LA and a hip, hop, skip, and jump (best done in a pair of Gazelles) from the famed Banana Bungalow Hotel in West Hollywood. This is a brand-new wall for us , and we’re excited about its size, busy location, and 90-degree corners, which gives motorists and pedestrians going both directions on Fairfax (N & S) a full view of our work and a feeling of “three-dimensionality.” The legendary Adidas logo, stamped on the back of every Gazelle, is big and bright on both sides of the wall. Notorious Overall Murals walldog Marcine Franckowiak led six of our painters and created a high-impact, hand-painted wallscape for Adidas so photorealistic , it’s as if you could reach out and feel the soft suede of each sneaker, press your fingers into its rubber sole. Originals may have started as trainers, however the shoe is still going strong after a 70+ year run: lightweight and built with a classic suede upper and gum sole, it’s comfortable everywhere from art galleries to recording studios, runways to skate parks and surf shops. It's a lot like the Overall Murals team. Previous Next