PLAYSTATION < Back PS5TREATCODES Overview Service Outdoor Advertising industry Gaming markets New York Wall(s) 1 Wall impressions 393K+ PlayStation is aware their latest device PlayStation 5 (PS5) is difficult to come by. That’s why Sony PlayStation launched its latest campaign initiative, Treat Codes. Treat Codes is an immersive contest that allows dedicated fans to enter a “globe-spanning code hunt” where they track down 14 codes worldwide in a chance to win a free PS5. Our talented paint crew had the pleasure of revealing one of the treat codes on a wallscape in Williamsburg, Brooklyn. The PlayStation controller symbols were painted by our crew on our street-level wallscape and witnessed by 392,388 passersby who were encouraged to visit #PS5TREATCODES where they could enter the code for a chance to win. This campaign was a successful opportunity for Playstation to engage with its audience and create an opportunity to provide the PS5 devices to a handful of gamers who have long anticipated getting their hands on the latest device. Previous Next

Adult Swim < Back THE BOONDOCKS Overview Service Outdoor Advertising industry Entertainment markets New York, Philadelphia Wall(s) 2 Walls impressions The Boondocks is a Peabody Award-winning animated sitcom on Cartoon Network late-night programming block,Adult Swim. The series was created by Aaron McGruder offers a modern perspective on culture, class, and race relations. Following three critically-acclaimed seasons in 2005, 2007, and 2010, the series went on hiatus until 2014. To announce the release of the 4th and final season, Adult Swim enlisted Overall Murals to produce a teaser campaign in NYC, featuring a black-and-white silhouette of the iconic main character, Huey, with no text other than the release date. The images produced a whirlwind of positive social media, which was renewed three weeks later when two vibrant, full-color portraits with full network release details were produced in both NYC and Philadelphia. Previous Next

MEZCLA < Back SNACKS Overview Service Outdoor Advertising industry CPG markets New York Wall(s) 1 Wall impressions 486,672 Brief Some brands buy an ad. Mezcla bought a landmark. The DTC brand partnered with Overall Murals to hand paint a bold, larger-than-life mural on our street-level illuminated wall in Williamsburg, Brooklyn , because nothing says "we've arrived" quite like taking over one of New York's most photographed neighborhoods. Build Overall Murals hand painted Mezcla's creative vision at full scale, turning a blank wall into a piece of the neighborhood itself. In Williamsburg, a place where every block already looks like a backdrop, that's no small feat. Reveal Once the paint dried, Mezcla didn't just admire the work from a distance. They showed up. The team , including the CEO , visited the mural in person to capture original content and share the experience across instagram, treating the wall less like an ad placement and more like a milestone worth celebrating . Impact Over four weeks, the mural racked up 486K+ passerby impressions, and then kept going. Mezcla liked what they saw so much that they folded the mural into their own marketing, publishing four organic Instagram posts featuring the wall increasing impressions by 15.6K+. Nobody asked them to. They just wanted to. That's the tell that a mural's working: when the brand starts using it as content, not just counting it as media. Why It Matters For emerging and DTC brands, a mural isn't just square footage. It's a set, a story, and a flex, all in one. Mezcla's campaign shows what happens when a single mural investment does more than sit on a wall: it becomes founder content, social fuel, and an ongoing conversation with the neighborhood. One wall, working overtime. Previous Next

Budweiser < Back AMERICA Overview Service Outdoor Advertising industry Alcohol markets San Francisco Wall(s) 1 Wall impressions 151K+ Nothing says America like an ice cold beer. This summer, Budweiser's launch of the 2016 campaign America Is in Your Hands took this idea one step further, by replacing the name of the popular beer with the word America. In conjunction with the Summer 2016 Olympics and the heated preliminary election taking place, Ricardo Marques, a vice president from Budweiser named this the most American Summer ever. Brazilian artist Rafael Grampá and Budweiser teamed up to reinterpret American Patriotism, through a series of murals across the USA. Grampá, who is best known for his comic books, is also an in-demand illustrator for ad campaigns. Overall Murals was there to put the America dream into fruition. The focal point of the hand-painted mural is a metallic replica of the new iconic can atop a background watercolor wisps and clouds paired with Americana imagery. It stands surrounded by nationalistic symbols in red, white and blue; representing patriotism, freedom, power and hope. Previous Next

Corona < Back FAMILIAR '12 Overview Service Outdoor Advertising industry Alcohol markets New York Wall(s) 1 Wall impressions Familiar comes in a generous 32 oz. bottle and is the perfect solution to a NYC summer day. We painted these large beers on two street level walls in Brooklyn for Familiar's summer campaign. One of the art pieces can be found in the heart of Williamsburg at North 7th and Bedford; while the most detailed mural is at the edge of Greenpoint, which meets Williamsburg. Due to the silkscreen look through half tone separated colors, the creative was a bit more complicated than usual. However, the hand cramps caused by brushing on the thousands of lines were worth it to give both the desired look and that hand painted touch. The following summer, we painted the beer's on some bigger surfaces but with the same, crazy intricate lines. Previous Next

Modelo < Back Grupo Overview Service Outdoor Advertising industry Alcohol markets New York Wall(s) 3 Walls impressions Grupo Modelo, founded in 1925, is the leader in Mexican beer production, distribution, and marketing. Modelo Especial label is the #3 imported beer in the U.S. Overall Murals was asked to create three large-scale pieces to welcome visitors to the iconic neighborhoods of The Lower East Side, The East Village, and Williamsburg. The two Manhattan murals feature the faces of actual New Yorkers who starred in a related series of local television ads, while the street-level Williamsburg mural entices passersby to stave off the summer heat with an icy cold can. Previous Next

Porsche < Back ANA Overview Service Outdoor Advertising, Public Art industry Automotive markets Miami Wall(s) 3 Walls impressions N/A Porsche commissioned us to hand-paint their ANA (Art Not Ads) campaign on three prominent wallscapes in Miami, a market where murals must prioritize art over advertising. Porsche faced the unique challenge of showcasing its car without direct branding. So, artist Chris Labrooy took on the task with bold, Miami-inspired designs that subtly conveyed "Porsche" while staying true to the brand’s image. Our team meticulously painted these murals across Miami, coinciding with Art Basel , when the city celebrates art at every corner. In Litte Havana, our street-level wallscape (MIA-02) features a photorealistic white Porsche Taycan set against a sleek, futuristic background with vibrant neon lighting and geometric shapes, creating a digital, surreal feel. In Wynwood, Miami’s hub for murals, we hand painted two artworks that blend into the area’s art scene while standing out for their Porsche-inspired design. On wallscape MIA-03, a blue Porsche Taycan GTS appears in motion against a pastel, geometric backdrop, capturing Miami’s lively spirit and tropical vibe. Lastly, our wrap-around mural (MIA-04) combines futuristic and tropical elements with floating cars. Our painters expertly maintained the design’s structure despite the challenges posed by a garage door surface, ensuring the mural’s intricate details matched the design. These murals demonstrate how advertisers can create brand-recognizable art without overt branding, allowing the design to make a statement. This approach resonates deeply in a city that values art and luxury, transforming commercial spaces into meaningful artistic expressions. This campaign successfully fused brand and art for Porsche—an experience we look forward to recreating. Previous Next

AESOP < Back HAND BALM Overview Service Outdoor Advertising, Content Creation industry Beauty markets Los Angeles, New York Wall(s) 3 Walls impressions 2M+ Brief Create hand painted murals in high-traffic neighborhoods near the brand’s retail locations to increase brand awareness, drive foot traffic to nearby storefronts, and connect with each local community authentically. Build Overall Production executed three hand painted murals across key shopping destinations: Williamsburg , Brooklyn ; SoHo, New York ; and Abbot Kinney, Los Angeles . The campaign was supported with a Silver Content Package to capture the painting process, neighborhood interaction, and final reveals. Reveal As each mural came to life, the walls transformed into shared visual experiences that reflected the energy of their surrounding neighborhoods. The refreshed façades became vibrant landmarks that encouraged pedestrians to stop, engage, photograph, and share the work organically. Impact Positioned in three of the country’s busiest shopping corridors, the murals generated visibility among more than 2,070,032 passersby and helped drive attention to the brand’s nearby retail locations. The bold bottle artwork and vibrant color palette stood out within each streetscape, while the hand painted execution created a sense of craftsmanship and locality that resonated with the surrounding communities. Previous Next

DIA < Back ART FOUNDATION Overview Service Public Art industry Non-Profit markets New York Wall(s) 1 Wall impressions N/A The DIA Art Foundation has been a staple in the New York art scene since 1974, with locations in Chelsea and Beacon. The mission of the foundation is to empower artists by giving them a platform to showcase their true vision. By commissioning specific projects for the spaces and collecting pieces from the 60s and 70s, the talent featured throughout the locations is a reflection of the rich history and bright future of art. From October 2017 to June 2018 , visitors were greeted by the work of French artist, François Morellet in both NYC and upstate locations. The inventive painter, sculptor, and installation artist is most known for his patterns and geometric forms. Overall Murals was honored to paint a large mural on the Chelsea site showcasing Morellet’s iconic style. The crisp blue and red lines make a statement amongst the concrete jungle that forms our city. Previous Next

The Bozzuto Group < Back BROOKLAND Overview Service Commercial Signage industry Real Estate markets Washington D.C. Wall(s) 1 Wall impressions In the Northeastern section of Washington D.C. is the neighborhood of Brookland. Recently it's been dubbed “up and coming” and a variety of developers are working to revitalize the area. The Bozzuto Group is responsible for building the first luxury apartment community of a Monroe Street Market adjacent to the Brookland-CUA Metro station. In a matter of 4 days, on the brick building called Brookland Works, a 250 foot wide surface, right above the train station and on two hanging scaffold drops, we hand painted and lightly aged 15-foot tall letters to welcome residents and visitors to the new Brookland. Previous Next

Milagro Tequila < Back MILAGRO MEANS MIRACLE Overview Service Outdoor Advertising industry Alcohol markets New York Wall(s) 1 Wall impressions In Spanish, means miracle Milagro Tequila was created by two friends Danny Schneeweiss and Moy Guindi whose mission was to create a tequila that served as a liquid embodiment of Mexico's vibrant heritage and evolving culture. To produce this modern tequila, these two visionaries adopted Mexico's traditional distillation process by slow roasting 100% blue agave specifically from the Jalisco Highlands. The logo and the bottle shape and color were inspired by some of Mexico's most iconic street art pieces. Collaborating with noteworthy artists residing in their very own Mexico City, Danny and Moy have managed to bring their vision of a modernized tequila to fruition. This particular piece was commissioned by Mexican graffiti artist Beo Hak, serving as his own interpretation of Agave Expressionism. Beo's design for Milagro ncorporates an ethereal dreamlike quality. The original piece was hand painted to show texture with an added sense of movement. The intense blues compliment the splash of red. The painters of Overall Murals managed to capture the original essence of the piece. Stationed on the busy corner of Kent Avenue and North 14th Street in Brooklyn, the mural for Milagro Tequila is still accessible for your viewing pleasure. Previous Next

Brooklyn Brewery < Back DISTILLATION PROCESS Overview Service Commercial Signage industry Alcohol markets New York Wall(s) 1 Wall impressions N/A Our third mural for the iconic Brooklyn Brewery spans the entire western face of the building on Wythe Avenue. Designed by the legendary Milton Glaser's studio, the mural features infographics illustrating the beer brewing process, highlighted by the quote: "Fermentation and civilization are inseparable" — John Ciardi. On the building's lower corner, another memorable quote reads: "Beer makes you feel the way you ought to feel without beer," by Henry Lawson. This corner has since become a popular photo spot for patrons and beer enthusiasts alike. Previous Next