We work with the top creative agencies and brands to develop award-winning creative and provide in-house design opportunities. You can be sure to find us out there, rain, snow, the occasional hail storm, and definitely out on a sunny day getting everything set up for a range of projects. our work Below is a collection of our work from the last 15+ years. Services Industry Markets Special FX Awards Calvin Klein EYEWEAR SPRING 2026 Up San Francisco, Chicago Apparel & Accessories SPOTIFY ONE NIGHT IN TOKYO Up New York Entertainment Doritos SIMPLY NKD™ Up New York, Los Angeles CPG UNIQLO HIROSHI MASUDA Up New York Apparel & Accessories Ancestry THE STORIES OF US Up New York, Chicago Technology Joe & the Juice MIDTOWN, NEW YORK Up New York Food & Beverage M.ph GET ON TOP Up Los Angeles Beauty Pepsi SUPER BOWL LX Up San Francisco CPG The High Line DEREK FORDJOUR Up New York Art & Culture The Ordinary THE PERIODIC FABLE™ Up Los Angeles, New York Beauty American Express BUSINESS PLATINUM Up New York Finance AUDIBLE PRIDE & PREJUDICE Up Los Angeles, New York Entertainment Primark THAT'S SO PRIMARK Up New York Apparel & Accessories DON JULIO WILLY CHAVARRIA Up New York Alcohol MODELO 100 YEAR ANNIVERSARY Up Brooklyn Alcohol Suntory -196 LEMON VODKA SELTZER Up Los Angeles Alcohol NORWEGIAN CRUISE LINE ESCAPE TO THE GREAT LIFE Up New York Travel ON RUNNING SOFT WINS Up Los Angeles Apparel & Accessories LE LABO NASHVILLE Up Nashville Beauty OMEGA MY LITTLE SECRET Up New York Apparel & Accessories 1 2 3 ... 12 1 ... 1 2 3 4 5 6 7 8 9 10 11 12 ... 12

The Beekman < Back GFI Capital Overview Service Commercial Signage industry Real Estate markets New York Wall(s) 1 Wall impressions Nestled in the heart of New York City’s new hot spot, the Lower Manhattan District, is a new boutique hotel and residential tower, The Beekman , developed by GFI Capital . The unique set of buildings has raised the bar for luxury living. The lower landmark structure holds the hotel and dates back to 1881; it’s one of Manhattan’s first skyscrapers. This nine-story historical site had been nearly abandoned and long forgotten. For its transformation, the hotel was carefully renovated and restored over the course of two years. The interior is beyond impressive, starting from retained historical features to the atrium’s majestic pyramidal skylight. In contrast, connected to the hotel is a modern soaring residential high rise with concrete facades, one which as a blank canvas begged for as much love as the rest of the edifices had been shown. The Overall Murals team’s expertise in large scale paintings led them to spearhead this noteworthy project. Suspended nearly 600 feet in the air, amongst Manhattan’s tallest constructions, on several platforms, the crew took in the view while tattooing a cold grey concrete wall with a special concrete stain, promised to last forever. The result, which was designed by the buildings’ design firm GKV Architects, is a massive, over 150 foot tall optical illusion. The trompe l’oeil’s technical shadows and highlights of white and grey tones on the south wall gives dimension to an otherwise flat facade; mirroring the northern facing wall with its actual columns and cross beams. However, upon comparing the two, it’s hard to tell the difference. Previous Next

CHASE SAPPHIRE < Back YOUR INVITATION TO INSPIRATION Overview Service Outdoor Advertising, Overall Creative industry Finance markets New York Wall(s) 2 Walls impressions 3.6M After nearly two years of so many people putting travel on hold, Chase Sapphire decided to celebrate the return of travel in a unique, fun, engaging, and “soft” promotional style that coincidentally got people talking about the new benefits (did someone say, “points?”) rolling out of the Chase Sapphire rewards cards. The main objective of this was to get the word out about the new Chase Sapphire card benefits and drive people to their new IG page in an engaging way. Cue, their monumental campaign, Your Invitation to Inspiration. https://www.youtube.com/watch?v=3vcDZWaX5YI Chase Sapphire wanted to target young millennial professionals interested in traveling and experiencing life off the beaten path. Our impactful ground-level Brooklyn and Soho , New York wallscapes gave them the perfect locations to speak directly to Chase Sapphire’s potential cardholders. Our award-winning in-house Art Studio designed both murals, to display beautiful, bucket-list, travel destinations: Italy’s Almalfi Coast, Santorini, the Maldives, and Norway’s Northern Lights. Each location included unique engagement opportunities where passersby could imagine themselves swinging from a low-hanging lemon tree in the Amalfi Coast, diving into a pool in Santorini, posing on a dock by the beach in the Maldives, or camping in Norway under the Northern lights. Chase Sapphire wanted to incorporate as little branding as possible while maintaining brand awareness. This meant intentionally and strategically placing the Chase Sapphire logo throughout the artwork – on a speedboat, carved into beach sand, or on a wooden travel sign. The goal – gently remind passersby to think about Chase Sapphire without overwhelming the mural design. To increase the following for their newly launched Instagram account , we handpainted a scannable QR Code alongside each “journey” that encouraged onlookers to take “a Peek at Something New”. The QR code opened up in Chase Sapphire’s Instagram handle so people could follow the account and receive updates about Chase Sapphire’s latest rewards. The campaign’s creative connected with Chase Sapphire’s current and prospective consumers. The QR Codes delivered immediate and trackable results building increased consumer enthusiasm for the brand and curiosity about Chase Sapphire’s new rewards program benefits. Passersby, including influencers, @franconorhal , @Tourdelust , and @Jermcohen , and brand Secret NYC, took advantage of the artwork’s engagement opportunities, posing in front of the murals, posting, and generating 53,083 likes and 451 comments. Add to that 1,341,559 total Instagram impressions and an increase of 20,329.4% in Chase Sapphire’s followers. The murals received plenty of kudos from passersby and considerable media coverage, including articles in Business Insider , Johnny Jet , AFAR , and Secret NYC . BEYOND THE WALL To bring its new Williamsburg mural to life, OM’s in-house content capture team created a video documentary that encapsulated the buzz and engagement delivered during and after mural production.Our post-production team spent every one of the nine painting days capturing the hand paint process – from the first brushstroke to the last in – real-time to documenting the full impact this mural and its message had for Chase Sapphire and its direct consumers. Chase Sapphire used the video clips to continue promotion on its social media platforms. Previous Next

COMCAST < Back THE WIFI IS BOOMING Overview Service Outdoor Advertising, Special FX industry Technology markets Atlanta, Seattle Wall(s) 2 Walls impressions 502K+ We partnered with Xfinity, Comcast’s internet brand, to showcase their latest campaign, “The WiFi is Booming,” through two vibrant, anamorphic hand painted murals in Seattle and Atlanta. https://video.wixstatic.com/video/8d7b95_4ee9c5e0f33842f58f74caa75eee5b07/1080p/mp4/file.mp4 VIDEO BY ATLAS In Poncey-Highland, Atlanta , the mural boldly announces “THE WIFI IS BOOMING” in striking white block letters against a lively purple background filled with swirling, concentric linework. This energetic design grabs attention from a distance and invites viewers to absorb the powerful message about reliable WiFi connectivity. Over in Pike Place, Seattle , the mural featured an innovative projection mapping element at night. The 3D projection by Atlas Media Group created an engaging optical illusion, making the word “BOOMING” appear to spin and radiate outward in waves, enhancing the sense of depth and motion. This dynamic effect reinforced the idea of constant, powerful WiFi coverage enveloping you. Both murals were a hit, generating 502 K+ impressions and transforming city walls into vibrant reminders that in Xfinity’s world, WiFi is truly booming. Previous Next

REDD'S < Back WICKED APPLE Overview Service Outdoor Advertising, Special FX industry Alcohol markets New York Wall(s) 1 Wall impressions Redd's Wicked Apple wanted to build its brand identity and recognition with a campaign that communicated the "effects" of drinking its "Wicked" beverage in an exciting way. Through translucent paint and UV lights, we were able to create a glow invisible during the day and activated at night, to translate the message of transformation in a fun and exciting way. During the day, the characters look like normal people, but at night the wicked is released and the character turns into animals radiating a long-lasting glow throughout the night. Previous Next

Joe & the Juice < Back MIDTOWN, NEW YORK Overview Service Commercial Signage, Public Art, Overall Creative industry Food & Beverage markets New York Wall(s) 1 Wall impressions N/A At 1185 6th Avenue in Midtown Manhattan, we transformed New York's latest Joe & The Juice and its feature wall into more than a mural; it’s a Manhattan oasis that invites pause amid one of the city’s busiest corridors. Painted inside the store but visible from the street, the wall draws passersby and customers into its world, with seating directly in front so they can sit within the mural and experience it as an immersive environment rather than just a piece on a wall. From the outset, Joe & The Juice really wanted a more abstract vision with subtle references to New York woven in, nothing literal or overly obvious. Our Overall Creative team built a concept rooted in contrast: city and nature, structure and flow, energy and calm. Abstract forms echo nearby green spaces and pathways, while fruit-inspired shapes quietly nod to the brand’s offerings. A hidden circular gesture forms a subtle “J,” rewarding those who take a closer look. The color palette highlights the brand’s signature pink, layered over complementary tones and a textured, stone-like background for depth. Abstract references to local landmarks, including Central Park, the American Museum of Natural History, and Strawberry Fields, embed the mural in its Midtown context without overwhelming the narrative. The result is a dynamic, high-impact wall that functions as a brand beacon, encouraging photography, social sharing, and lingering moments. For a closer look at the creative process and the evolution from sketch to final wall, read our full journal post . Previous Next

GOOGLE < Back FIND THAT THING Overview Service Outdoor Advertising industry Technology markets Los Angeles, New York Wall(s) 8 walls impressions 9.5M+ "A picture is worth a thousand words" should be the motto for Gen Z, who don’t always type in keywords but rely on immersive ways to discover new content. That’s why it’s no surprise Google’s latest campaign, "Find That Thing," draws attention to their latest innovation - Google Lens. The image recognition technology system instantly delivers information related to the object to anything it identifies in real life. Someone struggling to describe something in words will find this latest and greatest technology as their new way to discover. So how did Google grab the lens of 4 million people across the country? Through hand painted murals, of course! Our crew painted 8 murals coast to caost, allowing passersby to "search what you see." From street level to large elevated wall spaces, we purposely painted in high-traffic neighborhoods like Bushwick, SoHo, Venice, Silver Lake, and Downtown Los Angeles, hotspots for Gen Z dwellers. Each mural reflected the everyday lives of the younger generation. Whether it was a person or thing depicted in the image, the artwork portrayed the perspective of somebody using Google Lens to search for things they found interesting. From cottage core for the crafty types in Silver Lake to furry pink hats adored by Bushwick's hipster elites, anyone who passes these murals could quickly scan and find the item, or something similar, to what is in the mural - now how’s that for innovation! Previous Next

MATCH < Back ADULTS DATE BETTER Overview Service Outdoor Advertising industry Technology markets New York Wall(s) 1 Wall impressions 835K+ We'll just come out and say it, Adults Date Better!" Who wants to play games, get ghosted, or answer that 3 am "You up" text? We all know young love can be fun, but it is a full-fledged adult relationship with someone who knows themselves, and what they want is where Match is. That's why Match.com is repositioning its iconic dating app and introducing a new feature called "ghostbusting." Ghostbusting promotes accountability, helping daters close out conversations and not leave people hanging. To tease the latest features, we worked on a mural for Match's new campaign, aptly named Adults Date Better, in Williamsburg, Brooklyn . Match data reveals this is the neighborhood for THE single adult dating marketplace. We hand painted six words across our 1,510 square foot wallscape that read, "They've got their shit figured out." with the tagline Adults Date Better. This mural features no fluff, distracting imagery, or bright colors. It's as black and white as it gets, just like dating should be. And Williamsburg agreed! We witnessed people photographing the mural, posing in front of it, and sharing a few smirks with friends as they passed by the funny mural that speaks directly to its demographic. Previous Next

taking hand paint to new heights rigging and precision Today's walldogs bring something new to the table. Many of our artists have formal training. They've studied anatomy, typography, color theory, and design fundamentals in art school. Others come from graffiti and street art, where they've honed their skills on the streets and developed a deep understanding of the power of visibility. What unites them is not just fearlessness in the face of sketchy heights or tricky surfaces; it's a passion for the analog process. Despite being deeply plugged into technology and influenced by social media, our painters are drawn to the tactile, physical nature of painting by hand outdoors. In fact, that digital saturation makes them appreciate this slower, more intentional medium even more. They know they're not just making something beautiful—they're crafting moments that stop people in their tracks. That sparks conversations. That creates memories. There's just something undeniably human about this process. Today's walldogs bring something new to the table. Many of our artists have formal training. They've studied anatomy, typography, color theory, and design fundamentals in art school. Others come from graffiti and street art, where they've honed their skills on the streets and developed a deep understanding of the power of visibility. What unites them is not just fearlessness in the face of sketchy heights or tricky surfaces; it's a passion for the analog process.

KLARNA < Back SMOOTH SHOPPING Overview Service Outdoor Advertising, Special FX industry Finance markets New York Wall(s) 3 Walls impressions 3M+ To introduce the new shopping app to the popular Brooklyn neighborhood of Williamsburg, Overall Murals went big, hand painting 3 walls, totaling over 1,700 sq ft at the high-traffic intersection of Kent Ave. and Grand St. Specifically targeting dog lovers for the 2019 holiday season, the mural space also featured an interactive wall with over 900 chewable dog toys. The mural also included a QR code to bring consumers straight to the best holiday deals for their four-legged furry friends, curated by The Dogist . https://www.youtube.com/watch?v=1pG2yCJ4Uzs This large pink mural is full of dog art designed by Christopher DeLorenzo. The mural drew in New Yorkers and tourists alike such as famed vlogger Zoe Sugg , who featured our creation in a recent video . Our team also got to show off their incredible eye for detail with a colorful mural featuring the adorable pup Pooch of NYC . Who's a good shopper? You are with the Klarna app. Previous Next

Coca-Cola < Back SPICED Overview Service Outdoor Advertising, Special FX industry CPG markets Atlanta Wall(s) 1 Wall impressions 243K+ Coca-Cola has introduced a captivating new flavor: Coca-Cola Spiced , which graced the shelves on February 19th. Branded as the boldest-tasting addition to their repertoire, the company assures consumers an uplifting sensory experience. So, what does this novel concoction taste like? The brand has described it as Coca-Cola with a twist, a mix of aromatic spices and raspberry flavors available in regular and zero-sugar formulas. Reddit users had the privilege of savoring it and sharing their thoughts. Here's a glimpse into some of their opinions: User Captincat1273 said, “I f&@cking loved it I [don’t] get the hate.” User hagg3rty said, “I thought it was pretty good too, reminded me slightly of Starlight ” User Howboutem219 said, “I think it's good. I'll work it into my rotation of other zero sodas.” It's safe to say that ardent fans of the beverage giant made their way to local delis and grocery stores to secure the newest flavor release and were delighted with the results. To draw people to the shelves and generate excitement for the latest release, Coca-Cola partnered with Overall Murals for a lively and compelling introduction to the new flavor. After much success with a citrus-scented mural for Fanta in the 404, our cutting-edge Paint Lab services were once again called upon. We seamlessly incorporated a scent machine alongside our carefully hand painted Coca-Cola mural in the brand’s HQ market, strategically located in one of Atlanta’s most exhilarating neighborhoods, Little Five Points . The scent machine released a warm, spiced ginger aroma, complemented by the freshness of ripe raspberries. Collaborating with Atomic Props , this custom installation features enclosures powered by solar energy and skillfully painted to blend seamlessly into the mural’s surroundings. This ensures that the hundreds of thousands who pass this mural wall are encompassed in the inviting scent of the groundbreaking flavor, subtly steering them toward their local store to discover and pick up the new release. Previous Next

AUDIBLE < Back PRIDE & PREJUDICE Overview Service Outdoor Advertising, Content Creation, Special FX industry Entertainment markets Los Angeles, New York Wall(s) 2 Walls impressions 794K+ Flowers. Embroidery. Walls like you’ve never seen before. Audible wanted a memorable way to announce their Pride & Prejudice audiobook, and we helped them bring the story to life on high-traffic walls in Bushwick and Venice . When they asked if it was possible to add real embroidery to the murals, we couldn’t say no. This was the first time our Special FX team incorporated embroidery into our murals, turning each flower into a three-dimensional, hand-crafted piece of art. Bold, out-of-the-box ideas like this are exactly what make people stop, look, and talk about a wall, driving both attention and engagement. We teamed up with a group of incredible artists in Spain to create the final crochet flowers, each packed with detail, durability, and one-of-a-kind charm. Working from printed guides, the artists hand-crafted every bloom teaming up to meet our tight timeline. Once finished, the flowers traveled from Spain to New York and Los Angeles, where they were carefully integrated into our murals, blending embroidery and hand painted techniques in a way that feels entirely new. Of course, a mural this unique needed a story behind it, so our in-house content creation team captured the entire process on video. The footage shows how much work goes into something like this and demonstrates why behind-the-scenes content is so valuable for clients - it lets people experience the mural from the streets to their screens, turning a wall into a social moment. https://vimeo.com/1122900709 And the reaction? Priceless. More than 794K+ pedestrians passed by, but one passerby captured it perfectly: “I just had to write you and tell you I am OBSESSED with your Pride & Prejudice audiobook mural in Bushwick!! … The embroidery touch is GENIUS! It was getting such a crowd this weekend.” This project not only pushed our creative limits, it officially launched a new service in our Paint Lab. It’s proof that when clients dream big and we find a way to make it happen, the result is walls people notice, share, and remember. Previous Next