Doritos < Back SOLID BLACK Overview Service Outdoor Advertising, Overall Creative industry CPG markets Atlanta, Chicago Wall(s) 2 Walls impressions 533K+ Doritos is using its platform to elevate Black voices in the fight against racial injustice with its latest campaign ‘Solid Black’. The initiative includes a handful of murals across the country in areas that are symbolic of the movement. We had the privilege of transforming three of our walls located in New York , Chicago , and Atlanta into inspiring murals. Our in-house Art Studio team enlisted two well-known artists in the Black creative community from Atlanta and Chicago who took on designing the murals with the intention of subverting the narrative and highlighting Black joy, instead of trauma. In the West Loop of Chicago, artist Joe Cujo designed the mural with a message focused on supporting each other and working together through the complicated issues that we all face. He notes, “Together we ALL have the strength to live a free and colorful life”. Joe is an accomplished fine artist and graphic designer with exploits and achievements both locally and abroad. In New York City, Doritos sought artist Megan Lewis to design a mural for our Harlem wall unit. The design focuses primarily on figurative imagery that has become her staple aesthetic as it has allowed her to express frustrations or prideful moments in Black Culture through the lens of an evolving Black woman. The design included a Snapcode hand painted onto the mural allowing passersby to interact with the mural by bringing the elements of the artwork to life. All three mural activations were designed by Black changemakers who inspire their communities and change the lives of those around them. We are proud to have participated in using our services to collaborate with Joe and Quake to deliver a design that can evoke change and inspire the cities the murals live in. Our in-house Art Studio team enlisted two well-known artists in the Black creative community from Atlanta and Chicago who took on designing the murals with the intention of subverting the narrative and highlighting Black joy, instead of trauma. We had the privilege of working with native Atlanta artist Quake who designed a piece that pays homage to the nostalgic Atlanta of the artist’s childhood. The artwork features a woman (fun fact: it’s his wife) holding up the famous symbol “Peace up, A-Town down” a slogan made popular by Atlanta-based artists, Usher & Lil John. Quake wanted to keep the true soul of Atlanta intact as the city has progressed over time. Within his work, Quake’s main goal was to develop art that invokes unexpected feelings from within the viewer and his artistic expression stems from the gritty, yet sensual nature of life pertaining to societal issues and current events. Previous Next

Lionsgate < Back IMAGINARY Overview Service Outdoor Advertising, Special FX industry Entertainment markets Los Angeles Wall(s) 1 Wall impressions 808K+ Jeff Wadlow's horror movie, Imaginary blurs the line between reality and the supernatural, promising to keep audiences on the edge of their seats. To prepare for the terror, Lionsgate Entertainment and Horizon Media commissioned Overall Murals to hand paint a design in Melrose/Fairfax, Los Angeles , intended to be both haunting and impactful. Using glow-in-the-dark elements, the mural tells one story during the day and a chilling tale at night. To create the terrifying effects, our production team at Overall Murals conducted multiple tests to achieve the desired results. We experimented with three different paint colors to match the daytime artwork as closely as possible. After extensive testing, we found a color that would mute the copy at night while allowing the glow colors to shine. Additionally, we tested the application of a new product, translucent blue paint, on top of the daytime copy to achieve the brightest glow at night without being visible during the day. The outcome exceeded our expectations. Our handcrafted murals are inherently authentic and unique, and our Paint Lab services allow us to bring our client's ideas to life in a personalized and captivating way. The meticulous planning and execution involved in these services create a heightened wow factor, showcasing the dedication and craftsmanship behind each campaign. This process established a genuine connection with over 808K passersby, leaving a lasting and meaningful impression to get audiences lined up for the film release that hits theaters on March 8th. Previous Next

Skrewball < Back PEANUT BUTTER WHISKEY Overview Service Outdoor Advertising, Content Creation, Special FX industry Alcohol markets Los Angeles, New York, Chicago Wall(s) 3 Walls impressions 1M+ Screwball Peanut Butter Whiskey, with its unique and memorable taste, aimed to promote its brand in a way that mirrored the distinctiveness of its product. The goal was to create a multi-sensory experience that not only seized attention but also sparked curiosity and cravings for their one-of-a-kind whiskey. The idea was to utilize large-scale murals in conjunction with scent machines to disperse the aroma of peanut butter, luring people in and encouraging them to connect with the brand on a deeper level. Overall Murals hand painted three eye-catching murals for this campaign, strategically located in high-traffic and trendy areas in West Loop , Chicago , Venice , Los Angeles , and Soho, New York . The artwork featured vibrant visuals that embodied the playful and unconventional spirit of Skrewball. Each mural included a message prompting people to "sniff me" and experience the scent of peanut butter, enticing them to explore the sensory surprise. This innovative approach ensured that people passing by would be greeted with the delightful and unexpected scent, making the murals a visual treat and an olfactory experience. The campaign resulted in over 1 million interactions as passersby often stopped and exclaimed, "Wow, it smells like peanut butter!" This reaction emphasized the effectiveness of the scent element in capturing people's attention nationwide, demonstrating that unconventional thinking in outdoor advertising is impactful. See it in action on our Instagram . Previous Next

LAFAYETTE ST. & CANAL ST. M-74 Weekly impressions 58,847 Dimensions Facing 24K+ Why Advertise here? Get wall alerts straight to your inbox Join our email list and get access to new wall alerts and more! Enter your email here Sign Up Thanks for submitting!

The Ordinary < Back THE PERIODIC FABLE™ Overview Service Outdoor Advertising, Content Creation industry Beauty markets Los Angeles, New York Wall(s) 2 Walls impressions 3M+ The beauty industry has long been clouded by pseudo-scientific buzzwords like “magic,” “fat-freezing,” and “medical grade”. These are terms that sound credible but often mean nothing. The Ordinary, known for cutting through marketing noise with ingredient transparency, set out to expose how misleading language drives perception more than fact. With Uncommon Creative Studio, they launched The Periodic Fable™: a surreal, visually striking campaign that replaced the familiar symbols of the periodic table with 49 empty promises from the beauty world, transforming false science into a truth-telling art piece. To bring that message into the physical world, we hand painted The Periodic Fable™ on two of our most prominent walls, one in Williamsburg, Brooklyn , and another in W est Hollywood, Los Angeles . In Brooklyn, we took things one step further: we built this wall from the ground up . From the construction and illumination of the wall to hand painting it, our team handled every inch without outsourcing or taking any shortcuts. The new wall was designed, prepped, and finished entirely by hand, creating a permanent platform for future campaigns and a bold launch canvas for The Periodic Fable™. Just like The Ordinary, we believe in transparency. The brand challenged misleading marketing; we do the same in our work. Our walls, and the murals that live on them, are made by hand, by us. What you see is what you get: real craftsmanship, built with precision and care. Painting a design made entirely of typography and fine lines required surgical accuracy. Each grid, letter, and element was scaled to perfection, mirroring The Ordinary’s clean aesthetic and communicating the campaign’s message of clarity through meticulous craft. The Williamsburg and Los Angeles murals became key pieces of The Periodic Fable™’s global rollout across OOH, social, and digital. Seen by thousands daily, the murals served as large-scale reminders that truth and transparency matter in skincare and storytelling. By hand painting this concept and literally building the foundation it lived on, we partnered with Quan Media Group, led by Brian Rappaport, to extend The Ordinary’s message beyond marketing, showing that authenticity isn’t just in what’s said, but in how it’s made. Previous Next

Corona < Back FAMILIAR '12 Overview Service Outdoor Advertising industry Alcohol markets New York Wall(s) 1 Wall impressions Familiar comes in a generous 32 oz. bottle and is the perfect solution to a NYC summer day. We painted these large beers on two street level walls in Brooklyn for Familiar's summer campaign. One of the art pieces can be found in the heart of Williamsburg at North 7th and Bedford; while the most detailed mural is at the edge of Greenpoint, which meets Williamsburg. Due to the silkscreen look through half tone separated colors, the creative was a bit more complicated than usual. However, the hand cramps caused by brushing on the thousands of lines were worth it to give both the desired look and that hand painted touch. The following summer, we painted the beer's on some bigger surfaces but with the same, crazy intricate lines. Previous Next

Suntory < Back -196 LEMON VODKA SELTZER Overview Service Outdoor Advertising, Content Creation industry Alcohol markets Los Angeles Wall(s) 4 Walls impressions 2.4M+ Inspired by Suntory’s #1 best-selling seltzer in Japan, the new -196 Lemon Vodka Seltzer hit the U.S. market with a burst of flavor, and we made sure the launch looked just as refreshing as it tastes. We hand painted four vibrant murals for Suntory’s -196 campaign on the Venice Beach Boardwalk in Los Angeles. The design leaned into the drink’s hero ingredient: bright, juicy lemons. We used bold, high-contrast yellows that popped under the California sun, making the mural just as eye-catching from a distance as it was up close. The Venice location wasn’t just a backdrop; it was the perfect stage. Positioned along one of the busiest attractions in Los Angeles, the mural tapped into a constant flow of locals, beachgoers, and tourists. It served as both a piece of public art and a larger-than-life billboard, introducing the refreshing -196 experience to anyone strolling the boardwalk. With its vibrant colors, beachside setting, and unmistakable branding, the mural brought the taste of summer straight to Venice, one lemon at a time. Previous Next

Converse < Back THE LUNARLON Overview Service Outdoor Advertising industry Apparel & Accessories markets Los Angeles, Boston Wall(s) 2 Walls impressions 804K+ Everyone's favorite shoe just got a makeover -- the first one in nearly a century. This past summer, Converse unveiled a new, revamped edition of their classic All-Star Chucks, the Chuck Lunarlon. These new Chucks are equipped with sleek Nike insoles for a more comfortable wear and target a newer audience with their trendy minimalist design. Overall Murals took to the streets of Boston and the boardwalk of Venice Beach to assist in the grand reveal. Consisting of one black high top against a similarly dark background, the piece pops with the signature yellow neon lettering. The dark on dark imagery calls more attention to the intricate detailing that makes up the various textures of the iconic, Converse sneaker. The threads of the laces stand out with precise gradated striations. The Lunarlon is available in various primary colors, but any passerby of these murals may be more compelled to cop the originals. Previous Next

The Refinery Hotel < Back GRAND OPENING Overview Service Commercial Signage industry Hospitality markets New York Wall(s) 1 Wall impressions The Refinery Hotel debuted in 2013 and is centrally located in Midtown Manhattan, nestled between Herald Square and Bryant Park. We helped the hotel announce its arrival with a handsome, classic black and white sign. Once we properly prepped the brick wall, the mural was completed within 4 days, just before the Macy's Thanksgiving Parade was set to march down the Avenue of Americas and right past it. Previous Next

Ray Ban < Back SUMMER 2017 Overview Service Outdoor Advertising industry Apparel & Accessories markets New York Wall(s) 4 Walls impressions 1.1M+ Iconic eyewear, Ray-Ban part of Luxottica, is known for their rich photographic advertising campaigns and their latest summer campaign, celebrating their 80th anniversary, was no different. The OM crew hand painted the popular classic sunnies' creative across walls in SoHo and Brooklyn. A Ray-Ban wearer is unique and doesn't look back in the past. These trendy New York neighborhoods were ideal settings for the campaign's intent of promoting what the brand represents: individualism and authenticity, whilst rallying peopl to free themselves from society's pressures and norms. The bright neon colors within the original images, taken by well known photographer Steven Klein, bounced off the glossy painted brick and stucco surfaces. Previous Next

Boston Greenway < Back JEFFREY GIBSON Overview Service Public Art industry Non-Profit markets Boston Wall(s) 1 Wall impressions 7.8MM Overall Murals is proud to participate in a project that celebrates both community and the artistry of murals. We have had the honor of contributing to high-profile installations in the past, including work on the Boston Greenway , and we are thrilled once again to bring art to life meaningfully. Our team is dedicated to closely collaborating with artists to ensure that every detail of the design is faithfully recreated. We take great pride in ensuring that the colors match the artist's vision and that the artwork is executed precisely, honoring the artist's intent and unique perspective. Overall Murals partnered with The Greenway Conservancy to showcase a mural by Indigenous-American multidisciplinary artist Jeffrey Gibson for this special project. This installation marks the 10th mural in the Conservancy’s series and the first by an Indigenous artist. The mural, titled "Your Spirit Whispering in My Ear," was unveiled on September 19 during a celebration that included performance, art-making, and music. Gibson’s mural embodies ten powerful elements that honor the strength, courage, and faith of Indigenous, Native, and other marginalized communities who continue to overcome systemic barriers. The work incorporates imagery from Gibson’s personal collection, including pins that symbolize social and political movements advocating for bodily autonomy, feminism, peace, freedom, and environmentalism. As part of this powerful narrative, two beaded masks from Gibson’s past installations, "They Play Endlessly" (2021) and "IN TIME YOU’LL BE FINE" (2021), were hand painted onto the wall. These symbols and imagery of burning sage and a beaded snake contribute to a tapestry that honors the interconnectedness of people, art, and history. It is an honor for Overall Murals to recreate works of art for artists like Jeffrey Gibson, whose work fuses personal and cultural narratives in such a dynamic way. We are excited to be part of this public art initiative and contribute to a project that will inspire community conversation, reflection, and pride. Previous Next

Prada < Back ACTS LIKE PRADA Overview Service Outdoor Advertising industry Fashion markets New York Wall(s) 1 wall impressions 750K+ The Prada Spring/Summer 2025 campaign, titled " Acts Like Prada , " explored themes of identity and multiplicity, reflecting the many dimensions of women and Prada’s ever-evolving aesthetic. At the heart of the campaign was actress Carey Mulligan, photographed by Steven Meisel under Ferdinando Verderi's creative direction. Mulligan appeared in a series of striking portraits depicting a different persona—never the same and never quite herself. To extend the campaign’s narrative, author Ottessa Moshfegh created "Ten Protagonists," a collection of short stories inspired by Mulligan’s characters. Each story was named after one of these imagined personas and published in a limited-edition Prada book, illustrated with Meisel’s campaign images. Overall Murals was commissioned to bring this layered concept to life with a hand painted mural on our prominent Soho wall. The centerpiece featured Mulligan as Victoria/Veronica, one of Moshfegh’s fictional protagonists. Capturing this character's duality required exceptional precision. Our painters carefully rendered Mulligan’s complex expression, the texture and movement of Prada’s jacket and bag, and Meisel’s distinctive lighting and composition. The result was a striking mural that drew over 750K+ viewers and became a standout visual in Soho’s bustling streets. Previous Next