PlayStation is aware their latest device PlayStation 5 (PS5) is difficult to come by. That’s why Sony PlayStation launched its latest campaign initiative, Treat Codes.
Treat Codes is an immersive contest that allows dedicated fans to enter a “globe-spanning code hunt” where they track down 14 codes worldwide in a chance to win a free PS5. Our talented paint crew had the pleasure of revealing one of the treat codes on a wallscape in Williamsburg, Brooklyn.
The PlayStation controller symbols were painted by our crew on our street-level wallscape and witnessed by 392,388 passersby who were encouraged to visit #PS5TREATCODES where they could enter the code for a chance to win. This campaign was a successful opportunity for Playstation to engage with its audience and create an opportunity to provide the PS5 devices to a handful of gamers who have long anticipated getting their hands on the latest device.