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Blog Posts (23)

  • AI in the Spotlight, But Humans Behind the Brush

    The Ironic Intersection of Tradition and Technology Like a digital tsunami, artificial intelligence has swept across our world, transforming everything in its wake. While debates rage about AI's promise and peril, we've discovered an unexpected paradox in our corner of the advertising world: our artists, wielding traditional paintbrushes to create murals promoting the very technology that's disrupting human creativity.  There’s a delicious irony in all of this: AI, the technology that’s designed to automate, optimize, and streamline human tasks, is now putting its faith in the one thing it can't replicate: human touch . After all, there’s nothing quite like a hand painted mural, no algorithm can replicate the tactile beauty of brushstrokes on a brick wall. Yet, in the midst of a digital revolution, Overall Murals was chosen to paint massive murals for AI companies. The future of technology is splashed across walls in a very analog way and it's nothing short of genius.  Picture this: AI companies like Claude and AssemblyAI , known for their sleek algorithms, self-improving systems, and ultra-fast data processing, are now being represented by the one thing AI can never fully replicate… human artistry. It’s like watching a robot walk into a jazz club and asking for a piano lesson. A little confusing? Absolutely. But also wonderfully poetic. While AI can help with everything from generating marketing copy to designing websites, when it comes to true artistic expression, those raw unfiltered moments of creative magic, humans still have the upper hand. Our murals, painted by real artists with real brushes, are a testament to this. The very technology that aims to predict the future is now being immortalized on brick walls in different markets across the country. If there’s one thing AI hasn’t figured out yet, it’s how to stand back and admire the sheer beauty of imperfection. In the age of algorithms and social media campaigns that target our every click, there’s something almost revolutionary about the idea of using paint  to advertise tech. Murals, unlike digital ads, can’t be scrolled past or skipped. They don’t pop up between cat videos or Twitter rants. They’re tangible, massive, and impossible to ignore. For AI companies like Inflection AI , this approach is a brilliant way to showcase the mortal side of their technology. Because, let’s face it: AI companies, despite their robotic persona, are made up of people, creative minds pushing the boundaries of what's possible. What better way to showcase that humanity than by commissioning human artists to create something more memorable?  The partnership between AI companies and traditional mural artists reveals a profound truth: as technology races forward, it still relies on humanity's oldest forms of expression to connect with its audience. In the end, even our most advanced innovations need the human touch to tell their story.

  • The revolution will not be televised

    You might be asking yourself, “Who is Dr. Revolt?” The short answer is… a legend.  When I was 14 years old I discovered the movie “Style Wars” and fell in love with Hip-Hop culture. For those of you that haven’t seen it, “Style Wars” , is a documentary film from the 1980s that follows a group of teenagers from New York City responsible for the birth of Hip-Hop and the graffiti movement. Featured in the film is a young Dr. Revolt, one of the more talented and stand out artists during that time. Revolt is known for his original letter formations and creative use of color along with steadfast work ethic and determination to make a name for himself.   Like many other team members at O verall Murals, I moved to NYC to pursue my dream of becoming an artist and to try to capture some of the magic and mystique from the movie that was so influential to me. After many years of living, working, and participating in the arts here, I have been fortunate to meet many of my artistic idols, including Dr. Revolt .  Getting to know the OM team over the past year, I learned that I was not alone and that many of the people who are a part of this family were also influenced by the same culture. So, when thinking about who the next artist we should collaborate with should be, the idea to ask Revolt was a no brainer. At first glance, it might seem like a contradiction—a graffiti artist working alongside a hand-painted mural company. But for us, it’s a natural connection.  Asking Dr. Revolt to design a t-shirt for us is a tribute to where so many of us at Overall Murals got our start. For a lot of us,   graffiti was the entry point to art itself,   the spark that ignited our creative careers. We grew up tagging walls, absorbing the city's underground energy, and learning to break rules through spray cans before we ever picked up a brush or pencil. Having Revolt—one of the pioneers who defined that culture—bring his unique vision to our brand felt like a full-circle moment, a tribute to the roots of our craft and the rebellious spirit that’s still very much alive in everything we create. That unconventional learning carries over into our work at Overall Murals, where we still bring some of that same grit, energy, and creative freedom to every project, merging street art’s audacity with the precision of traditional hand-painted advertising. After seeing Dr. Revolt’s t-shirt design come to life, it was everything we’d hoped for, a perfect fusion of street energy and creativity. But as much as we loved the design, something felt incomplete. It needed to live beyond fabric. That’s when it hit us: why not have Revolt himself paint it on the outside of our new headquarters?  The idea felt like a natural evolution. His work that had once transformed the subway cars of New York into moving art galleries, would now bring that same raw, unapologetic energy to our shop, the Overall Powerhouse in East Williamsburg. This isn’t just a mural; it’s a symbol of everything that got us here, a physical manifestation of our roots in graffiti culture and the undeniable spirit of the city.

  • Summer Merch that won’t STFU

    STFU's Airbrush is All Over OM’s Summer 2024 Collection Summer's sizzling, and we're not just talking about the weather. We're turning up the heat with another annual artist collaboration that's all about vintage 80's vibes, bold statements, and a healthy dose of attitude. We're stoked to unveil our exclusive collection of tees and tanks created with the one-and-only STFU (You Talk Too Much) , a NYC-based artist known for killer airbrush skills and tongue-in-cheek humor. STFU, the enigmatic airbrush ninja who lets their work do the shouting, is known for his vibrant, 80s-inspired designs that often feature pop culture throwbacks and mischievous twists. With a client list that reads like a who's who of cool, such as Nike and Converse to Ksubi and Timberland, STFU's work has adorned everything from threads and trinkets to album covers and mural walls. The artwork typically references animals or cartoons from our childhood, such as Winnie the Pooh or Carebears, often using monochromatic blues and reds.  When we started brainstorming our summer swag drop, we knew we wanted something that screamed summer nostalgia and called upon our handcrafted requirements. STFU’s unique blend of retro cool and a "don't mess with me" attitude perfectly matches our brand's rebellious spirit and passion for artistry. The artist’s main medium is Airbrush art. It’s a technique that uses air to make paint go whoosh  and hit peak fame in the 80s, becoming the go-to for custom car flair, concert tees, and murals. These days, it's made a comeback with a vengeance, thanks to radical artists like STFU, who not only push the medium's boundaries but combine it with twisted but stylish imagery. Our collab with STFU resulted in a limited-edition Overall Murals collection of tees, tanks, and a sticker pack. Using a Doberman to represent the OM “wall dogs” is more than fitting. Sign and billboard painters are known as wall dogs in our industry because when they are painting up high on a building, they feel like they are chained to the wall. A doberman is a dog breed known for being muscular, strong, powerful, and fearless, just like our painters need to be. This tough-as-nails pup by STFU is surrounded by paint cans arranged in a vibrant floral explosion. Palm trees are grooving in the background, and our "Overall Murals" has been stylized with the artist’s airbrush. It's a tribute to sunny days, street art swagger, and the freedom to be yourself. Keep your eyes peeled for our summer merch box , packed with these exclusive STFU pieces and other goodies designed to help you rule the season.

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Other Pages (268)

  • Chicago Neighborhoods (List) | Overall Murals

    CHICAGO AT A GLANCE Introducing our exclusive hand painted outdoor advertising walls in Chicago’s most sought-after neighborhoods. Chicago, known for its rich culture, diverse communities, and economic vibrancy, is a city where your brand can thrive. With its bustling streets and iconic architecture, Chicago presents a unique canvas for brands to make a lasting impression. View More River North River North is a vibrant neighborhood known for its dynamic blend of art, culture, dining, and business opportunities. Up West Loop West Loop captivates with its industrial-chic architecture, boundary-pushing restaurants, and electric creative energy. Up Gold Goast A lively creative district, known for its art galleries, upscale dining, and vibrant nightlife. Up Lincoln Park A neighborhood blending architectural grandeur with contemporary vitality, where tree-canopied streets connect architectural treasures to a flourishing culinary landscape. Up Get wall alerts straight to your inbox Join our email list and get access to new wall alerts and more! Enter your email here Sign Up Thanks for submitting!

  • River North | Overall Murals

    River North Get to know the area Back in the '70s, River North was where the cool kids flocked when they needed space to create. Artists with big dreams and small budgets snatched up dirt-cheap warehouses, splashing color across this former industrial zone. Almost overnight, what was once a forgotten chunk of Chicago north of the river blossomed into a gallery-packed paradise that put the city's creative spirit on full display. < Back Fast forward to today, and River North is Chicago's playground for the senses . Foodies feast at trendy hotspots while cocktail enthusiasts chase the perfect skyline sunset from swanky rooftops. The streets pulse with energy as gallery-hoppers, shoppers, and night owls weave between architectural gems both historic and modern. It's where Chicago shows off its fun side - no reservations required. Population 24.2K+ Household income 150K+ $ Median age 37 Personas Income Level Middle to upper-middle class Occupation Creative directors, UX designers, financial analysts, corporate attorneys, gallery curators, tech startup founders, and digital marketers Interests Contemporary art exhibitions, dining experiences, craft cocktails, architecture, high-end shopping, rooftop socializing and wellness pursuits Lifestyle F ast-paced urban lifestyle balancing demanding professional work in creative or financial fields Education Bachelor's Degree, Graduate Degree Top Destinations The Merchandise Mart A massive architectural landmark housing showrooms, tech offices, and vibrant events. House of Blues Chicago A lively venue known for live music, Southern-inspired cuisine, and iconic nightlife. Chicago Riverwalk A scenic waterfront path lined with restaurants, bars, and public art. River North is where the famous Chicago-style deep-dish pizza was popularized, with iconic spots like Pizzeria Uno calling the neighborhood home since 1943. FUN fact We’re proud to be the only hand- painted mural in River North! This neighborhood is where art meets commerce, buzzing with professionals by day and transforming into a vibrant social scene by night. It’s an unbeatable location for advertising. Jordan Leibstein, National Account Executive Our WallscapeS Scroll through our premium wallscapes handpicked by our coveted Real Estate team, which seeks the best walls for the best return on your hand painted campaign. W. Grand Ave. & N. State St. C-08 Positioned at the epicenter of the city's cultural and commercial hub , this wallscape captivates an upscale audience of design-conscious professionals , luxury shoppers , and affluent tourists as they traverse this high-traffic corridor . Surrounded by acclaimed destinations like Maple & Ash steakhouse, the prestigious 21c Museum Hotel, ACME Hotel, AMA Plaza, the world-renowned Merchandise Mart, and just steps from Michigan Avenue's Magnificent Mile, this strategic location leverages River North's unmatched demographic advantage. Weekly impressions 166K+ Dimensions 931 SQ FT Facing East Why Advertise here? This spot catches the eyes of well-heeled professionals , tourists with money to burn , and locals who set the trends. With over 100 restaurants packed into these streets, plus 50+ art galleries drawing crowds year-round, you're tapping into serious foot traffic. The area scores a walkability rating of 95/100 , meaning people actually see your mural while strolling between their $16 cocktails and shopping sprees. River North attracts roughly 50 million visitors annually, who come specifically to splurge on good times. Why advertise here? Because this is literally where your target audiences hang out . Get wall alerts straight to your inbox Join our email list and get access to new wall alerts and more! Enter your email here Sign Up Thanks for submitting!

  • Lincoln Park | Overall Murals

    Lincoln Park Get to know the area Lincoln Park emerged from 1860s cemetery grounds and farmland, renamed to honor the assassinated president before transforming into one of Chicago's wealthiest enclaves . The neighborhood's Victorian mansions and row houses survived the Great Chicago Fire, while landmarks like the Biograph Theater (where gangster John Dillinger met his end) and the famous zoo (established 1868) anchor its cultural significance. This north side gem perfectly illustrates Chicago's remarkable evolution from frontier settlement to sophisticated urban center. < Back Today, the neighborhood buzzes with activity along its tree-lined streets, with unique shops and an exciting mix of restaurants. With DePaul University bringing youthful energy and attractions like the popular free zoo and conservatory offering green spaces to enjoy, Lincoln Park strikes a perfect balance between collegiate vibrancy and family appeal . The easy access to the lakefront, variety of entertainment options, and well-preserved historic character all help maintain its reputation as one of Chicago's most treasured residential sanctuaries . Population 69.6K Household income $149K+ $ Median age 32 Personas Income level Middle to upper-middle class Occupation Finance, Law, Medicine, Technology, and Business Interests Dining at trendy restaurants, staying active, enjoying arts and culture, and shopping at local boutiques Lifestyle: Families and young professionals who value an active, family-friendly lifestyle Education Bachelors Degree, Graduate degree Top Destinations Lincoln Park Zoo A historic, free-admission zoo offering diverse wildlife, scenic gardens, and educational experiences. Lincoln Hall A premier music venue known for its top-tier acoustics, and a lineup featuring both emerging and established artists. Green City Market A vibrant farmers market offering fresh, locally sourced produce and artisanal goods. Lincoln Park was once a cemetery! In the mid-1800s, the city relocated thousands of graves to make way for the park, though some remain beneath the grounds today. FUN fact Whether it’s commuters, students, or families exploring the neighborhood, our clients message reaches an engaged audience in a setting where it truly sticks. BLAKE DAVIS, VP OF SALES Our WallscapeS Scroll through our premium wallscapes handpicked by our coveted Real Estate team, which seeks the best walls for the best return on your hand painted campaign. N. Clybourn Ave. & W. North Ave. C-06 This bold wallscape makes a splash in Lincoln Park, one of Chicago’s most picturesque and sought-after neighborhoods . Just steps from the lakefront, North Avenue Beach , and the sprawling green of its namesake park, the area buzzes with joggers, families, and locals hitting up high-end shops and wellness spots. From Apple to Design Within Reach , style and sophistication are on full display. Surrounded by tree-lined streets, iconic architecture, and an easygoing, active vibe, this prime location puts your brand at the center of a lifestyle where fitness, fashion, and culture effortlessly collide. Weekly impressions 201.5K+ Dimensions 629 Sq Ft Facing North Why Advertise here? Lincoln Park positions brands before a fashion-forward, discerning demographic in one of Chicago’s most vibrant commercial hubs . This coveted location offers more than visibility, it's surrounded by upscale retailers, fine dining, and cultural attractions. With 36 annual parades , 40+ film festivals , 74 music festivals , and more than 200 theaters and 250 live music venues throughout the city, Lincoln Park sits at the heart of Chicago’s dynamic cultural scene . Boasting a mix of engaged locals and over 20 million annual visitors , this is the ideal environment for impactful brand engagement . Get wall alerts straight to your inbox Join our email list and get access to new wall alerts and more! Enter your email here Sign Up Thanks for submitting!

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