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Blog Posts (27)
- Celebrating 15 Years of Overall Murals
a brief history & recap of summer 2025's anniversary block party Brought to you by Overall Entertainment From a tiny apartment on Stagg St. to taking over the whole damn block… it’s been 15 years of paint , grit , and memories . We started Overall Murals in 2010 with nothing but our hands, buckets of paint, and what felt like impossible dreams. What began in a walk-in-closet-sized room has grown into the Overall Powerhouse , our new HQ in East Williamsburg, literally a block from where it all started. Along the way, we built an incredible team, expanded to a West Coast base in Venice, CA , and kept hand painting walls across the country . But truthfully, the story begins even earlier. In 2007, at a dim Bushwick bar (Don Pedro’s iykyk), two strangers, myself (Angel) and my partner Dmitry, crossed paths over live music and cheap drinks. That mix of art, sound, and raw NYC energy has always fueled us. We were immigrants, transplants, artists, board-riders, night-owls, shaped by the creative chaos of Brooklyn and determined to build something with our hands and hearts . In a world that’s racing toward pixels, automation, and screens, we’ve always believed in keeping the human part alive: real craftsmanship, real sweat, real community. Paint on hands, ideas bouncing in real time, building things together . So at the end of this summer, we threw our first Overall Block Party to celebrate 15 years, and somehow it became a reminder of why we started in the first place. Check out the video recap below : It felt like what community used to feel like, and what it still can be . Kids silk-screening tees next to skaters landing tricks. Photographers exchanging stories and learning from each other mid-set. Musicians feeding off the crowd as a live mural rose behind them. Strangers saving spots in line like old friends. Spontaneous moments turning into shared memories. Creativity bouncing from person to person until something bigger than any one of us was happening, the kind of inspiration no algorithm can replicate . We put our phones down. We showed up. We made art and noise and friendship in the street. And the neighborhood showed up right back to laugh, dance, paint, play, and connect in real time. To everyone who has been part of this journey, from the tiny Stagg St. apartment through every wall we’ve painted to this new block we now call home, thank you. To the friends, collaborators, artists, clients, crew, neighbors, and old faces we haven’t seen in years: you made this real . Fifteen years in, it feels full circle but nowhere near finished. Brooklyn made us. This community keeps us running. And we’re still just getting started .
- Overall Murals Strengthens Creative and Brand Leadership to Drive Growth and Impact
Shannon Peel joins as Creative Director; Jeff Jan named Fractional Chief Brand & Impact Officer Brooklyn, N.Y. — December 2, 2025 — Overall Murals, the largest independently owned and operated hand painted outdoor advertising company in the U.S., today announced the appointments of Shannon Peel as Creative Director and Jeff Jan as Fractional Chief Brand & Impact Officer. These new leadership roles mark a strategic step forward as the company expands its vision for creativity, growth, and community impact. Recognized for its award-winning campaigns for innovation and creative craftsmanship, Overall Murals continues to advance paint technology, artistry, and storytelling within the out-of-home (OOH) medium. With a proven formula for turning bold ideas into real-world impact, the company brings art and advertising together through work defined by intention and craft. Shannon Peel is an accomplished artist and creative leader whose career bridges fine art, street culture, fashion, and brand design. A Sydney native now based in New York City, he has exhibited his fine art internationally and was a longtime Artist Network Program artist with RVCA, where he also served as Art Director. Known for his expressive use of color and dynamic compositions, Peel brings more than three decades of creative experience that fuse artistry and design. At Overall Murals, he will lead creative design, artist collaborations, brand content, post-production, and the evolution of Overall Creative and Special FX teams—advancing storytelling grounded in craftsmanship and the artistry of the hand painted medium. “Overall Murals has always brought art and advertising together in ways that challenge and inspire,” said Shannon Peel. “I’m excited to help deepen that creative tradition—elevating our design, content, collaborations, and design process, while building work that resonates both on and beyond the wall.” As Overall Murals’ first-ever Fractional Chief Brand & Impact Officer, Jeff Jan brings extensive leadership experience across brand strategy, communications, media, and OOH advertising. In addition to leading his consulting practice, Janko, Jeff has held executive roles with Out of Home Advertising Association of America (OAAA) and billups, as well as senior positions at Wieden+Kennedy and Venables Bell & Partners. At Overall Murals, he will oversee brand strategy, marketing, and growth initiatives to strengthen positioning, expand partnerships, and amplify the company’s creative influence. “There’s a real thirst for creativity that feels more intentional and tangible than ever,” said Jeff Jan. “Overall Murals connects brand purpose with artistry in its purest form—paint, people, and stories that make lasting impact. And no other platform delivers such a dose of dimension as the beauty of something hand painted.” From groundbreaking rain-activated murals to large-scale brand collaborations that merge art, innovation, and storytelling, Overall Murals continues to expand what is possible for hand painted work in public spaces. The company has brought high-profile campaigns to life for brands such as Apple, Nike, Ray-Ban, Netflix, Spotify, adidas, Google, Amazon, and Coca-Cola. “This moment is about momentum and meaning,” said Angel Saemai and Dmitry Pankov, Co-Founders of Overall Murals. “We’re thrilled to have Shannon and Jeff join our talented team. They bring the vision and drive to move us forward while staying true to the craftsmanship, painters, and purpose that built this company. What we shape together moving forward will honor where we began.” About Overall Murals Overall Murals is the largest independently owned and operated hand painted outdoor advertising company in the U.S. Founded in Brooklyn, it brings award-winning craftsmanship and creative precision to every wall it paints. Blending artistry, design, and full-scale production, Overall Murals creates high-impact murals that connect brands, artists, and communities. With more than 80 premium wall locations in 11 key markets, the company oversees every stage of the process—from concept and creative development to production, installation, and special effects—preserving the tradition of hand painted artistry through work defined by quality, collaboration, and enduring craft. www.overallmurals.com Media Contact: Jeff Jan Overall Murals press@overallmurals.com
- Nothing Beats the Real Thing
I recently came across a comment on one of our mural posts for the James Jean x Johnnie Walker collab that really stuck with me. It's a sentiment we hear often, surprise, nostalgia, and ultimately, appreciation for the craft of hand painting. "Oh wow!! People still paint signs?! I used to have that job until I was replaced by a printer! Lol! This is gorgeous, though. Nothing beats the real thing!" - jberthelotart In a visual landscape where digital and vinyl advertising are prevalent, hand painted murals stand out as a unique form of advertising . The artistry and authenticity of these murals offer a distinctive charm that resonates with audiences in a way that feels deeply personal and engaging. I should know; I work in the hand painted outdoor advertising industry. We must step back to its roots to understand why hand painting matters. The craft of sign painting stretches back to ancient civilizations. In ancient Egypt, signs and hieroglyphics were painted on the walls of tombs and temples to communicate messages and tell stories. Fast forward to the 19th century, and sign painting became vital to commerce and culture. Sign painters are the unsung heroes of advertising.They are responsible for creating billboards, storefront signs, and painted signs that adorned city buildings. You may have even noticed a ghost sign or two while walking around New York City. Artists and craftsmen painted those ghost murals you still see fading on brick walls today. They weren't just painters, they were highly skilled and resourceful tradespeople who worked at scale and often in dangerous, high-up conditions. Today, we carry on that legacy. Our paint crew at Overall Murals are modern-day walldogs —a term used to describe advertising painters who work like dogs, hanging off walls, hand painting massive designs with precision and grit. But today's walldogs bring something new to the table. Many of our artists have formal training . They've studied anatomy, typography, color theory, and design fundamentals in art school. Others come from graffiti and street art, where they've honed their skills on the streets and developed a deep understanding of the power of visibility . What unites them is not just fearlessness in the face of sketchy heights or tricky surfaces; it's a passion for the analog process. Despite being deeply plugged into technology and influenced by social media, our painters are drawn to the tactile, physical nature of painting by hand outdoors. In fact, that digital saturation makes them appreciate this slower, more intentional medium even more. They know they're not just making something beautiful—they're crafting moments that stop people in their tracks . That sparks conversations. That creates memories. There's just something undeniably human about this process. Passersby ask about our techniques, watch as blank walls come to life, and share stories of when hand painted signs were the norm. We're often referred to as human printers , and for a time, we were. Then, machines replaced many of us. But the walldog spirit never left. It just evolved. And in the digital age, where attention is the most valuable currency, that kind of impact is everything. Unlike a banner ad that disappears with a scroll, a hand painted mural holds physical and emotional space . It's tangible, immersive, and personal. It carries a level of prestige that digital and print simply cannot match. There's a reason luxury brands and high-end campaigns turn to hand painted advertising. It's about more than just visibility; it's about making a statement . A hand painted ad isn't mass-produced. It's crafted. It stands apart from the noise of digital screens and glossy posters by offering something rare: an original, brushstroke-by-brushstroke creation that commands attention in a way that flat print or fleeting pixels never could. The richness of color, the texture of the wall, and the way natural light interacts with the paint make for a visual experience that's both vibrant and unforgettable. Up close, you can see the detail in every stroke —the layering of color, the subtle hand movements, the marks that prove a human was here. You can feel the energy that went into it, the time, the care, the physicality of it all. Even the surface itself becomes part of the piece. The cracks, the contours, the imperfections of the wall all contribute to the final image. It's why people stop to take it in, photograph it, and talk about it. A mural doesn't just blend into the urban landscape. It enhances it, making a city feel alive with art rather than just another backdrop for digital noise. We love that our work sparks these conversations . It's a reminder that what we do isn't just about advertising—it's about keeping the age-old craft of hand painted signs and murals alive, honoring the past while making a bold statement in the present. The nostalgia people feel when they see a hand painted mural isn't just about the past; it's abou t recognizing the artistry t hat still has a place in the modern world. So yeah, people still paint signs. And from what we see, the world still loves them.
Other Pages (284)
- Jobs | Overall Murals
We are always looking to grow our team. Apply to join Overall Murals today! JoiN OUr TEAm If you don't see a job opening that matches your skills and interests but still want to join our team, we encourage you to send us your cover letter, resume, and examples of your work here . Sales Coordinator New York Apply
- NY Sales Coordinator | Overall Murals
NY SALES COORDINATOR JOB TITLE: NY NY Sales Coordinator DEPARTMENT: Sales LOCATION: 878 Kent Avenue, Brooklyn NY 11205 COMPANY OVERVIEW: Overview: We’re looking for a highly motivated and detail-oriented Sales Coordinator to join our successful sales team at a fast growing, innovative, and creative OOH media company based in Brooklyn, New York. The ideal candidate will have strong communication and organization skills, be entrepreneurial in spirit, and think strategically in a fast-paced collaborative environment. This position is a hybrid workplace role. Position Overview: The Sales Coordinator will have a no excuses mentality, be motivated, personable, and engaging. This role will perform all sales administrative duties and work closely with the sales team, as well as coordinate with our marketing and production teams to create and deliver best class campaigns for our clients. This role offers the opportunity for growth and upward movement within the company. Responsibilities include, but are not limited to: Prepare client sales proposals, presentations, spreadsheets, and contracts Prospect and research new customer leads for the sales team Assist in managing media space holds and approvals Maintain and update the sales team CRM Coordinate marketing materials and communication between multiple internal teams Track campaign activity, POP, and affidavits Manage and update inventory internally and within agency RFP portals Gather and analyze competitive data reports for agency clients and the media landscape Coordinate and assist with artwork and production requirements Ensure invoicing is accurate and on time Support the sales team, senior management, and other departments in a timely manner Attend client meetings, entertainment, and industry events when required Required Skills and Experience: Strong computer skills (MS Excel, Powerpoint, Keynote, Mac OS, Google Drive, Google Suite, Google Maps) and CRM platforms such as Salesforce or Pipedrive Minimum of 1 year experience in a corporate or office environment (sales, media or advertising experience preferred) Interest and passion in advertising, art, and specifically, what we do as a company Excellent verbal and written communication skills Proven strong time management skills and ability to multitask in a fast-paced collaborative environment Ability to take initiative Ability to review and analyze data and present to the team Positive attitude, willingness to learn, and receive and provide feedback Professional and confident with a positive attitude Team player with a proactive and entrepreneurial spirit A dedicated interest and passion to pursue a career in Media, Advertising or Sales Self motivated and never gives up Compensation and Benefits: Salary DOE, starting $50,000 annual salary, after 90 days full-time benefits include 401k, health, dental, vision. Please reply with a cover letter, resume and photo of your favorite painting (ours or someone else's). Apply New York, NY
- Video Production Intern | Overall Murals
Video production intern Company Overview: Overall Murals, Inc. is an independent Outdoor Advertising Company specializing in large-scale, hand-painted advertising murals nationwide. Based in Brooklyn since 2010, Overall Murals is expanding and seeking new talent to help lead our growth. Job Summary: We are seeking a dedicated and detail-oriented Video Production Intern to join our dynamic team. The ideal candidate will assist with various aspects of on-site video shoots, including transporting and setting up gear, monitoring and adjusting timelapse cameras, and managing captured footage. The role involves working closely with clients and internal teams to ensure smooth and efficient video production processes. Key Responsibilities: Assist with transporting and setting up gear for on-site video shoots, including solo tasks. Setup and monitor time lapse cameras, making necessary adjustments to ensure optimal performance Build and prepare camera setups on-site for the day's shooting requirements. Ensure timely arrival and departure, especially during gear setup and breakdown. Client and Team Coordination: Receive video briefs from clients and create detailed Trello Boards for project tracking. Write comprehensive video plans for the internal video team to follow. Facilitate the passing and receiving of files, including deliverables, music files, and mandatory documents, between clients and the internal team. Maintain balanced Trello boards and ensure effective communication with the sales team. Footage Management: Sort and backup captured footage using our current backup infrastructure. Research and implement a plan for long-term video storage that is accessible to a small in-house team. Other responsibilities as required Qualifications: Proven experience in video production or a related field. Proficiency in using video production equipment and software or ability/willingness to lear Strong organizational skills with the ability to manage multiple tasks simultaneously. Excellent communication skills, both verbal and written. Ability to work independently and as part of a team. Flexibility to work early mornings, late evenings, and weekends as required. Willingness to learn new video systems. Familiarity with camera stabilizers, camera sliders for time lapse/production shots, and knowledge of cable and battery management is a plus. Physical Requirements: Ability to lift and transport video equipment. Comfortable with standing for extended periods and performing physical tasks related to video production setup. Sometimes necessary to arrive as early as 7:45 AM to a shoot or stay past 6 PM to finish breaking gear down TERMS & COMPENSATION: Salary and hours: This is an hourly, part-time position position at $16 per hour. Location: 878 Kent Ave / 289 Scholes St / Varying NYC Locations] Reports to: Senior Producer Apply New York, NY








