a brief history & recap of summer 2025's anniversary block party Brought to you by Overall Entertainment From a tiny apartment on Stagg St. to taking over the whole damn block… it’s been 15 years of paint , grit , and memories . We started Overall Murals in 2010 with nothing but our hands, buckets of paint, and what felt like impossible dreams. What began in a walk-in-closet-sized room has grown into the Overall Powerhouse , our new HQ in East Williamsburg, literally a block from where it all started. Along the way, we built an incredible team, expanded to a West Coast base in Venice, CA , and kept hand painting walls across the country . But truthfully, the story begins even earlier. In 2007, at a dim Bushwick bar (Don Pedro’s iykyk), two strangers, myself (Angel) and my partner Dmitry, first crossed paths over live music and cheap drinks. That mix of art, sound, and raw NYC energy has always fueled us. We were immigrants, transplants, artists, board-riders, night-owls, shaped by the creative chaos of Brooklyn and determined to build something with our hands and hearts . In a world that’s racing toward pixels, automation, and screens, we’ve always believed in keeping the human part alive: real craftsmanship, real sweat, real community. Paint on hands, ideas bouncing in real time, building things together . So at the end of this summer, we threw our first Overall Block Party to celebrate 15 years, and somehow it became a reminder of why we started in the first place. Check out the video recap below : It felt like what community used to feel like, and what it still can be . Kids silk-screening tees next to skaters landing tricks. Photographers exchanging stories and learning from each other mid-set. Musicians feeding off the crowd as a live mural rose behind them. Strangers saving spots in line like old friends. Spontaneous moments turning into shared memories. Creativity bouncing from person to person until something bigger than any one of us was happening, the kind of inspiration no algorithm can replicate . We put our phones down. We showed up. We made art and noise and friendship in the street. And the neighborhood showed up right back to laugh, dance, paint, play, and connect in real time. To everyone who has been part of this journey, from the tiny Stagg St. apartment through every wall we’ve painted to this new block we now call home, thank you. To the friends, collaborators, artists, clients, crew, neighbors, and old faces we haven’t seen in years: you made this real . Fifteen years in, it feels full circle but nowhere near finished. Brooklyn made us. This community keeps us running. And we’re still just getting started .

Shannon Peel joins as Creative Director; Jeff Jan named Fractional Chief Brand & Impact Officer Brooklyn, N.Y. — December 2, 2025 — Overall Murals, the largest independently owned and operated hand painted outdoor advertising company in the U.S., today announced the appointments of Shannon Peel as Creative Director and Jeff Jan as Fractional Chief Brand & Impact Officer. These new leadership roles mark a strategic step forward as the company expands its vision for creativity, growth, and community impact.  Recognized for its award-winning campaigns for innovation and creative craftsmanship, Overall Murals continues to advance paint technology, artistry, and storytelling within the out-of-home (OOH) medium. With a proven formula for turning bold ideas into real-world impact, the company brings art and advertising together through work defined by intention and craft.  Shannon Peel is an accomplished artist and creative leader whose career bridges fine art, street culture, fashion, and brand design. A Sydney native now based in New York City, he has exhibited his fine art internationally and was a longtime Artist Network Program artist with RVCA, where he also served as Art Director. Known for his expressive use of color and dynamic compositions, Peel brings more than three decades of creative experience that fuse artistry and design. At Overall Murals, he will lead creative design, artist collaborations, brand content, post-production, and the evolution of Overall Creative and Special FX teams—advancing storytelling grounded in craftsmanship and the artistry of the hand painted medium. “Overall Murals has always brought art and advertising together in ways that challenge and inspire,” said Shannon Peel. “I’m excited to help deepen that creative tradition—elevating our design, content, collaborations, and design process, while building work that resonates both on and beyond the wall.”  As Overall Murals’ first-ever Fractional Chief Brand & Impact Officer, Jeff Jan brings extensive leadership experience across brand strategy, communications, media, and OOH advertising. In addition to leading his consulting practice, Janko, Jeff has held executive roles with Out of Home Advertising Association of America (OAAA) and billups, as well as senior positions at Wieden+Kennedy and Venables Bell & Partners. At Overall Murals, he will oversee brand strategy, marketing, and growth initiatives to strengthen positioning, expand partnerships, and amplify the company’s creative influence.  “There’s a real thirst for creativity that feels more intentional and tangible than ever,” said Jeff Jan. “Overall Murals connects brand purpose with artistry in its purest form—paint, people, and stories that make lasting impact. And no other platform delivers such a dose of dimension as the beauty of something hand painted.”  From groundbreaking rain-activated murals to large-scale brand collaborations that merge art, innovation, and storytelling, Overall Murals continues to expand what is possible for hand painted work in public spaces. The company has brought high-profile campaigns to life for brands such as Apple, Nike, Ray-Ban, Netflix, Spotify, adidas, Google, Amazon, and Coca-Cola.  “This moment is about momentum and meaning,” said Angel Saemai and Dmitry Pankov, Co-Founders of Overall Murals. “We’re thrilled to have Shannon and Jeff join our talented team. They bring the vision and drive to move us forward while staying true to the craftsmanship, painters, and purpose that built this company. What we shape together moving forward will honor where we began.”  About Overall Murals  Overall Murals is the largest independently owned and operated hand painted outdoor advertising company in the U.S. Founded in Brooklyn, it brings award-winning craftsmanship and creative precision to every wall it paints. Blending artistry, design, and full-scale production, Overall Murals creates high-impact murals that connect brands, artists, and communities. With more than 80 premium wall locations in 11 key markets, the company oversees every stage of the process—from concept and creative development to production, installation, and special effects—preserving the tradition of hand painted artistry through work defined by quality, collaboration, and enduring craft.  www.overallmurals.com   Media Contact:  Jeff Jan  Overall Murals  press@overallmurals.com

I recently came across a comment on one of our mural posts for the   James Jean x Johnnie Walker  collab that really stuck with me. It's a sentiment we hear often, surprise, nostalgia, and ultimately, appreciation for the craft of hand painting. "Oh wow!! People still paint signs?! I used to have that job until I was replaced by a printer! Lol! This is gorgeous, though. Nothing beats the real thing!" - jberthelotart In a visual landscape where digital and vinyl advertising are prevalent, hand painted murals stand out as a unique form of advertising . The artistry and authenticity of these murals offer a distinctive charm that resonates with audiences in a way that feels deeply personal and engaging. I should know; I work in the hand painted outdoor advertising industry. We must step back to its roots to understand why hand painting matters. The craft of sign painting stretches back to ancient civilizations. In ancient Egypt, signs and hieroglyphics were painted on the walls of tombs and temples to communicate messages and tell stories. Fast forward to the 19th century, and sign painting became vital to commerce and culture. Sign painters are the unsung heroes of advertising.They are responsible for creating billboards, storefront signs, and painted signs that adorned city buildings. You may have even noticed a ghost sign  or two while walking around New York City.  Artists and craftsmen painted those ghost murals you still see fading on brick walls today. They weren't just painters, they were highly skilled and resourceful tradespeople who worked at scale and often in dangerous, high-up conditions. Today, we carry on that legacy. Our paint crew at Overall Murals are modern-day walldogs —a term used to describe advertising painters who work like dogs, hanging off walls, hand painting massive designs with precision and grit. But today's walldogs bring something new to the table. Many of our artists have formal training . They've studied anatomy, typography, color theory, and design fundamentals in art school. Others come from graffiti and street art, where they've honed their skills on the streets and developed a deep understanding of the power of visibility . What unites them is not just fearlessness in the face of sketchy heights or tricky surfaces; it's a passion for the analog process. Despite being deeply plugged into technology and influenced by social media, our painters are drawn to the tactile, physical nature of painting by hand outdoors. In fact, that digital saturation makes them appreciate this slower, more intentional medium even more. They know they're not just making something beautiful—they're crafting moments that stop people in their tracks . That sparks conversations. That creates memories. There's just something undeniably human about this process. Passersby ask about our techniques, watch as blank walls come to life, and share stories of when hand painted signs were the norm. We're often referred to as human printers , and for a time, we were. Then, machines replaced many of us. But the walldog spirit never left. It just evolved. And in the digital age, where attention is the most valuable currency, that kind of impact is everything. Unlike a banner ad that disappears with a scroll, a hand painted mural holds physical and emotional space .  It's tangible, immersive, and personal. It carries a level of prestige that digital and print simply cannot match. There's a reason luxury brands and high-end campaigns turn to hand painted advertising. It's about more than just visibility; it's about making a statement . A hand painted ad isn't mass-produced. It's crafted. It stands apart from the noise of digital screens and glossy posters by offering something rare: an original, brushstroke-by-brushstroke creation that commands attention in a way that flat print or fleeting pixels never could. The richness of color, the texture of the wall, and the way natural light interacts with the paint make for a visual experience that's both vibrant and unforgettable.  Up close, you can see the detail in every stroke —the layering of color, the subtle hand movements, the marks that prove a human was here. You can feel the energy that went into it, the time, the care, the physicality of it all. Even the surface itself becomes part of the piece. The cracks, the contours, the imperfections of the wall all contribute to the final image. It's why people stop to take it in, photograph it, and talk about it. A mural doesn't just blend into the urban landscape. It enhances it, making a city feel alive with art rather than just another backdrop for digital noise. We love that our work   sparks these conversations . It's a reminder that what we do isn't just about advertising—it's about keeping the age-old craft of hand painted signs and murals alive, honoring the past while making a bold statement in the present. The nostalgia people feel when they see a hand painted mural isn't just about the past; it's abou t recognizing the artistry t hat still has a place in the modern world. So yeah, people still paint signs. And from what we see, the world still loves them.

We work with the top creative agencies and brands to develop award-winning creative and provide in-house design opportunities. You can be sure to find us out there, rain, snow, the occasional hail storm, and definitely out on a sunny day getting everything set up for a range of projects. our work Below is a collection of our work from the last 15+ years. Services Industry Markets Special FX Awards The Ordinary THE PERIODIC FABLE™ Up Los Angeles, New York Beauty American Express BUSINESS PLATINUM Up New York Finance AUDIBLE PRIDE & PREJUDICE Up Los Angeles, New York Entertainment Primark THAT'S SO PRIMARK Up New York Fashion & Apparel DON JULIO WILLY CHAVARRIA Up New York Alcohol MODELO 100 YEAR ANNIVERSARY Up Brooklyn Alcohol Suntory -196 LEMON VODKA SELTZER Up Los Angeles Alcohol NORWEGIAN CRUISE LINE ESCAPE TO THE GREAT LIFE Up New York Travel ON RUNNING SOFT WINS Up Los Angeles Apparel & Accessories LE LABO NASHVILLE Up Nashville Beauty OMEGA MY LITTLE SECRET Up New York Apparel & Accessories Converse SHAI GILGEOUS-ALEXANDER Up Oklahoma City Apparel & Accessories Prada SUMMER 2025 EYEWEAR Up New York Fashion & Apparel Häagen-Dazs ALLIES IN ARTS Up Los Angeles, San Francisco CPG COMCAST THE WIFI IS BOOMING Up Atlanta, Seattle Technology Tools For Humanity WORLD.ORG Up San Francisco Technology MrBeast FEASTABLES Up New York CPG Icelandair BNA TO ICELAND Up Nashville Airline BMW M-5 TOURING Up San Francisco, New York, Seattle Automotive Prada ACTS LIKE PRADA Up New York Fashion 1 2 3 ... 11 1 ... 1 2 3 4 5 6 7 8 9 10 11 ... 11

Converse < Back SHAI GILGEOUS-ALEXANDER Overview Service Outdoor Advertising industry Apparel & Accessories markets Oklahoma City Wall(s) 1 Wall impressions N/A We partnered with Converse to bring their official OKC MVP mural to life, celebrating Shai Gilgeous-Alexander and a historic moment for Oklahoma City. From the outset, the goal was to create something that felt immediate, authentic, and rooted in the city itself. We traveled to OKC to hand paint the mural in real time, beginning the work before Shai was officially announced as MVP. Even then, the city was already charged with anticipation. Fans stopped to watch the process unfold, locals gathered on the sidewalk, and the wall began drawing an audience long before it was complete. Painting Shai first was intentional, with the focus on the player, the season he delivered, and the community rallying around him. Once the MVP announcement was made, we returned to the wall and hand painted the “M” and “P,” allowing the mural to evolve alongside the moment it was celebrating. Rather than treating the wall as a static finished product, we let it move with the city’s energy, capturing the shift from anticipation to celebration in real time. The wall itself was carefully selected by our real estate team , who scouted and secured a wallscape that was perfectly positioned to meet the moment. Even within a short window, the team was able to identify the opportunity and make it happen, underscoring the flexibility and reach behind the work. What happened around the mural was just as meaningful as the mural itself. Fans posed for photos, tourists added it to their itineraries, and conversations sparked between strangers as they shared pride in a defining moment for Oklahoma City. The wall became a gathering place, not just a visual marker of an MVP season. Oklahoma City Mayor David Holt stopped by to see the mural firsthand, and Converse CEO Jared Carver also visited the wall, highlighting the significance of the moment for both the city and the brand. As Converse’s official OKC MVP mural, the project quickly extended beyond the wall itself, earning local and national press coverage and becoming part of a larger cultural moment celebrating Shai’s season and Oklahoma City’s identity. Our world is built on community. We believe murals should be lived with, gathered around, and felt in real time. This wall wasn’t just painted for Oklahoma City; it was painted with Oklahoma City in mind. Previous Next

Glenfiddich < Back GIFT THE EXTRAORDINARY Overview Service Outdoor Advertising industry Alcohol markets New York Wall(s) 3 Wall impressions 1.1M+ Glenfiddich brought a touch of golden magic to Wythe Avenue with a striking double-wall mural in the heart of Williamsburg . Positioned on one of the neighborhood’s most recognizable streets, the installation adds warmth, texture, and visual interest to an area already known for its creative energy and constant flow of people. To bring the campaign to life, Glenfiddich partnered with Overall Murals to hand paint an exceptionally detailed composition across two adjacent walls. Rich gold tones, layered textures, and precise linework nod to the brand’s heritage and craftsmanship, creating a piece that rewards both a glance and a closer look. With an estimated 290K+ weekly impressions, the mural commands attention throughout the day. And when the sun goes down, it doesn’t fade out. Our Overall Illumination team installed custom lighting to ensure the artwork remains fully visible at night, allowing the gold palette to glow and bringing a sense of light and seasonal spirit to the street. Together, the two walls create a cohesive visual moment that blends scale, craft, and thoughtful execution, delivering a memorable presence that feels both elevated and rooted in place. Previous Next