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Blog Posts (18)

  • Bigger, Bolder, Out of Home: The Unique Possibilities with Hand Paint

    There has been a surge of experimental campaigns in the out-of-home advertising world, but do hand painted murals have the upper hand when it comes to pushing the envelope? From hidden messages and rain-activated mural art to large 3D installations of crumbs from a classic American breakfast treat, 2024 has become a year of out-of-home (OOH) innovation that has put our Paint Lab team at Overall Murals to work. One of my favorite things about mural advertising is the ability to paint anamorphic (distorted perspective) art on the side of buildings. This unique technique stops passersby in their tracks as they try to interpret whether what they’re seeing is actually popping off the wall. We did just that and more with Netflix’s campaign for Unfrosted (written and directed by Jerry Seinfeld)  where we hand painted a giant anamorphic Pop-Tart with 3D build-outs on two of our wallscapes in New York and Los Angeles. Our paint team rendered the Pop-Tart art directly on the “skirt” of the wall, so it looked 3D, and added physical pieces of crumbs and jam to hang from the hand painted Pop-Tart to create a sensory overload! The physical pieces were created by our friends at Midnight Oil. While other outdoor advertising mediums, such as vinyl billboards or bus-stop ads, can incorporate build-outs to boost their visibility, painted murals offer an added dimension. The handcrafted process of mural creation, visible to many as they pass by, coupled with the artistry of rendering the mural in anamorphic form on the wallscape, creates a unique and authentic impact. Our artists employ traditional brush and paint techniques to precisely execute this illusion. Good luck attempting such intricacy with vinyl sticker advertisements. Another exciting venture we had this year was experimenting with rain-activated paint. Wet weather is usually our greatest adversary to the process when it comes to our oil-based mural ads, but for Ore-Ida’s campaign on our wallscape in Seattle, a rainstorm was just what we needed! Ore-Ida’s team approached us with the high-stakes task of a never-before-done “rain-activated” mural, that displayed one message when it was dry and a different color and message when it was wet from rain (let’s see you try to pull that off with wild postings). Utilizing multiple days of testing different techniques and products on the market, our production team came up with the solution to make this unlikely mission achievable. From the small test wall in our Brooklyn-based shop to our 40-foot vertical wallscape in Pike Place, Seattle, we did our best rain ritual before the magic happened as buckets of rain (shout out to you Bob Dylan fans) trickled down our inevitably award-winning (fingers crossed) mural! How many vinyl billboards have you seen pull off something like this? We can answer for you… zero. Now let’s move on to our highly requested Paint Lab service, glow-in-the-dark murals. When it comes to illuminated wall units, our hand painted mural spaces have the advantage of all things “glow.” Whether for fluorescent or translucent illuminated paint, our black-light illumination can’t be replicated with such success in any other format. In fact, fluorescent and other black light artworks for advertising are only possible with our expertise. Psst, even those traditional billboards you may have seen glowing with blacklight used paint to achieve the effect! Recently, we had the pleasure of working on a chilling street-level mural in Melrose, Los Angeles for a Lionsgate horror film called Imaginary. The goal of the mural was to have one artwork appear during the day, and an eerie hidden message would appear only at night. Using translucent paint and black lights installed above the mural, our paint crew made eerie wizardry a reality. On par with the frightening film, our mural effectively spooked people out as the sun fell and the creepy painted messages unseen during the day were revealed. As we reflect on our innovative ventures, it's clear that hand painted murals continue to redefine the boundaries of out-of-home advertising, offering a canvas for creativity that transcends the limitations of more common mediums. So, when you're mulling over your next groundbreaking out-of-home campaign, entrust us with those visionary ideas that seem to defy possibility.

  • The Cevallos Brothers: Traditional Sign Painting Legends in NYC

    In the bustling streets of New York City, amidst the towering skyscrapers and the never-ending rush, a pair of artists whose craft harks back to a bygone era are keeping tradition alive. Meet the Cevallos Brothers, two Ecuadorian-born sign painters who have been gracing the city's storefronts and buildings with their hand painted signs for over four decades. Their story is not just a tale of tradition and perseverance but a unique hero’s journey that stands out in the bustling streets of New York City. Born in Ecuador but raised in Colombia, the Cevallos brothers, Victor, Miguel, and Carlos, discovered their passion for painting at an early age. Surrounded by the vibrant colors of their homeland, they honed their skills through years of practice and dedication, and in 1966, Victor, the oldest brother, opened a sign shop in Bogota. Little did they know that their journey would one day lead them to the streets of New York City, where they would leave an indelible mark on the urban landscape. Just three short years later, in 1969, seeking new opportunities, Victor boldly decided to leave their hometown and immigrate to the United States. Carlos would later join him in 1977. With little more than their talent and a determination to succeed, they arrived in the heart of Manhattan, where they found plenty of work as talented sign painters. It was here, amidst the chaos, that they would begin to forge their legacy. In an age dominated by digital technology and mass production, the Cevallos brothers remain steadfast in their commitment to the traditional art of sign painting. Armed with brushes and paint cans, they meticulously handcraft each sign, infusing it with character and personality that can't be machine-replicated. With Sharpies, paint, and their whimsical illustrations, their work reflects a timeless aesthetic that harkens back to a bygone era. Over the years, the Cevallos brothers have left an indelible mark on countless businesses across New York City, from small mom-and-pop shops to iconic landmarks. We recently became one of those businesses, reaching out to them via Instagram about painting a poster for us, which now hangs in our office. Their signs adorn storefronts, restaurants, and theaters, serving as beacons of artistry in a sea of neon and LED. Despite the ever-changing nature of this city, their work endures the test of time, a true testament to the power of craftsmanship. What sets the Cevallos brothers apart from other sign painters is their unwavering dedication to their craft and the community. As the years pass and the city continues to evolve, the Cevallos brother's presence remains. Their continued success is a touching display of hard work, resilience, and passion. Prime examples of “The American Dream” are a testament to the enduring power of art in an ever-changing world. In an age of digital ephemera, they stand as guardians of a timeless craft, reminding us of the beauty found in the simple act of putting brush to canvas.

  • Oh the places you'll go: OM Paint Lab

    There’s far more than “slinging paint”. Overall Paint Lab services collaborate with clients by contributing innovative ideas and a palpable “let’s try it!” enthusiasm to help them create incredible content in conjunction with our already eye-catching murals. A glow-in-the-dark wallscape? A lenticular wall? Trompe l'oeil? Whatever you can imagine, the Overall Paint Lab takes your ideas even further to create a singular, stunning, hand painted campaign. It becomes a work of art that evolves into a local event – both during installation and once completed – and increases agency and client ROI. Our Paint Lab team has put together a list of their five “most creative” projects, what they consider the “coolest” projects, and the best examples of how the Paint Lab works with our clients to create astonishing works of art for client brands – work that often wins awards. Here’s the Paint Lab’s fab five, each one highlighting just some Paint Lab capabilities: Glow-in-the-Dark Our wall for EA Games Star Wars Jedi Survivor in LA and NYC features fluorescent and translucent paints that glow under UV and black light, transforming from day to night. These colors draw people to the wall to watch the painting change and glow. What’s the point of having a light saber it it’s not lighted? Exactly. Lenticular Wall Ben & Jerry’s, America’s favorite ice cream purveyor, wanted to serve up unique content for Ben & Jerry’s Pint Slices, its newest product. OM Paint Lab helped Ben & Jerry’s agency, Mekanism, conceive and create a lenticular mural, the first ever in outdoor advertising. It’s like great ice cream, sweet and impossibly cool. Anamorphic Trompe l’oeil (“deceive the eye”) is the painting of an object or subject with such verisimilitude the viewer stops and questions the reality of the image. Can it be done on a scale as grand as a hand painted wall? The OM Paint Lab created an anamorphic wall with International Watch Company (IWC), and there was a 25-foot, 3D watch – the IWC Big Pilot - in Williamsburg. The Big Pilot mural is just one example of how OM Paint Lab helps agencies discover and complete the last mile for their brands, one they might not have imagined. 3D Build-Outs OM Paint Lab loves 3D build-outs. When Klarna wanted to charm dog lovers for the 2019 holidays, the Paint Lab envisioned and painted three interactive walls in Williamsburg with more than 900 dog toys. All Overall Paint Lab pieces are interactive, but the company’s 3D murals feature three-dimensional, tactile elements (“chewable,” in this case). The Paint Lab Team designs these murals for specific settings and surroundings, and every 3D build-out is an immersive experience for visitors. Scent Machine The Fanta orange soda wallscape in Atlanta features a scent machine beside an exquisite hand-painted mural. Alongside the mural’s bold blues, sunny oranges and bright whites (and a bottle of orange soda that looks like the real thing), the OM Paint Lab installed a scent machine for passers-by – by simply pushing a button people can experience the sweet, citrusy aroma of Fanta orange soda. It’s an unforgettable brand experience and an outdoor media landmark. In a world overstuffed with ephemeral digital campaigns, why not give your clients outdoor media with a big analog heart? OM painted more than 350 walls in 2022, many of them designed with enthusiastic, inspired input from the OM Paint Lab. Think you’ve got a great idea? Contact the Overall Paint Lab and see how far you can take it.

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Other Pages (211)

  • Work

    our work Below is a collection of our work from the last 13+ years. Services Industry Markets Paint Lab Awards ​ Sony BAD BOYS 4 Up Los Angeles Entertainment ​ ORE-IDA DELICIOUSLY PREDICTABLE Up Seattle CPG ​ Smirnoff Ice SURPR-ICES Up Los Angeles, Austin Alcohol ​ Netflix UNFROSTED Up Los Angeles, New York Entertainment ​ StreetEasy LET THE JOURNEY BEGIN Up New York Technology ​ Catena Wines 120 YEARS IN LOVE WITH MALBEC Up Los Angeles Alcohol ​ Hellmann's S.O.S Up Chicago CPG ​ Valentino ROMA GREEN STRAVAGANZA Up New York Beauty ​ Pink GOING PLACES Up Los Angeles Apparel & Accessories ​ Coca-Cola SPICED Up Atlanta CPG ​ JOHNNIE WALKER JAMES JEAN Up San Francisco Alcohol ​ Lionsgate IMAGINARY Up Los Angeles Entertainment ​ Miu Miu SPRING/SUMMER 2024 Up New York Apparel & Accessories ​ Gotham FC CLASS OF 2024 Up New York Sports ​ Sony Pictures BOOK OF CLARENCE Up Los Angeles, Philadelphia, Atlanta Sony Pictures ​ TCU 150TH ANNIVERSARY Up Texas Education ​ Coca-Cola 100% RECYCLED Up Boston, Atlanta, Seattle, Chicago, Brooklyn, Philadelphia, San Francisco CPG ​ Universal Studios DIA DE LOS MUERTOS Up Los Angeles Entertainment ​ Lil Peep HAPPY BIRTHDAY, GUS Up New York Entertainment ​ FANTA WHAT THE FANTA Up Los Angeles, New York CPG 1 2 3 ... 9 1 ... 1 2 3 4 5 6 7 8 9 ... 9

  • Sony, BAD BOYS 4

    Sony < Back BAD BOYS 4 Overview Service Outdoor Advertising, Paint Lab industry Entertainment markets Los Angeles Wall(s) 1 Wall impressions 500K+ The Bad Boys franchise, starring the formidable duo of Will Smith and Martin Lawrence, has been a commercial success since its inception in 1995. The first film introduced audiences to the Miami detectives Mike Lowrey and Marcus Burnett, setting the stage for the sequels Bad Boys II in 2003 and Bad Boys for Life in 2020. The franchise's winning formula of dynamic chemistry and action-packed adventures has made it a staple in action-comedy cinema, setting high expectations for the upcoming Bad Boys 4 . Recognizing the need to make a bold statement, Sony decided to elevate our traditional hand painted advertising murals. Instead, they requested we incorporate glow-in-the-dark elements to create a striking visual effect that would be captivating both day and night. The mural depicted Smith and Lawrence in their roles as Lowrey and Burnett, set against a black backdrop with large, vibrant, and colorful fluorescent letters, filled with scenes from the film, spelling out BAD BOYS. To achieve this effect, our walldogs worked tirelessly into the night, bringing the artwork to life and ensuring the bright colors would punch at night. They utilized orange, green, and pink fluorescent colors to highlight the backdrop. Some areas were further enhanced with specialty UV paints. In contrast, sections that did not receive neon and translucent paint treatments were intentionally left darker, starkly contrasting the glowing elements. The mural was painted on our LA-08 Unit, which is equipped with new lighting fixtures and is located on Venice's iconic Windward Ave. between Pacific Ave. and Speedway in Venice Beach . An area known for its quirky atmosphere, amidst street performers, great nightlife spots like Townhouse and Winston House, and attractions such as the Venice Electric Light Parade , makes this wallscape a perfect location for a glow-in-the-dark mural. Our team of skilled painters worked through the week and found themselves becoming main characters for beachgoers, tourists, and anyone looking to observe the painting's magic in real-time and add some awesome content to their social media feeds. The mural drew significant attention, transforming an already impressive art piece into a dazzling display. Passersby were especially in awe of the actors’ painted portraits and frequently stopped to take photos and share them online, effectively amplifying the campaign's reach. From the mural's creation to its final product, more than 500,000 individuals interacted with the artwork, using their phones to document and share their experiences. This encouraged them and their followers to head to their local theater to catch the latest Bad Boys film! Previous Next

  • PURE LEAF, "NO" IS BEAUTIFUL

    PURE LEAF < Back "NO" IS BEAUTIFUL Overview Service Outdoor Advertising, OM Art Studio industry CPG markets Los Angeles, New York Wall(s) 3 Walls impressions 2.3M+ For the month of No-vember, OM Art Studio’s team spearheaded the creative development for Pure Leaf’s “No is Beautiful” campaign focused on encouraging women to embrace the power of “No”, so they can say “Yes” to a more balanced life. Overall Murals carefully curated the artists based on the client’s vision, choosing two outstanding illustrators whose styles embody Pure Leaf and their collaboration with renowned Spoken Word Poet, Author, and Speaker Arielle Estoria and her captivating poem, “The Beautiful Art of No”.​ We collaborated with LA-based artist Ashley Lukashevsky, who uses her craft to illustrate progressive social movements and issues by drawing what the world would look like without harmful systems in place.​ And across the country, in NYC, we worked alongside illustrator Perryn Ford a contemporary figurative illustrator and painter who uses her art to create greater connections and community within ourselves and the world around us. Her work is inspired by beautiful landscapes and the natural female form. Both artists made the perfect fit as they successfully delivered two memorable designs that encapsulated the poem along with honoring Pure Leaf’s natural ingredients and incorporating some of its bottle’s most recognizable colors.​​Ashley’s design can be seen hand painted on our Windward Ave Domination, a FIRST TO MARKET mural campaign with four adjacent street-level walls, enabling the brand’s story to be told in the heart of LA’s Venice Beach . On the other side of the coast, Perryn Ford’s design can be seen on the largest and grandest wall in Williamsburg, Brooklyn , artistically hand painted on the William Vale Hotel.​ Ashley and Perryn visited their murals where they joined Arielle Estoria and our content creation team who captured both artists and poet reacting to their visions come to hand paint life.​ Both artists and Pure Leaf, hope the murals capture people’s attention and leave an impression that inspires, and encourage others to share their “No” stories on their Instagram using the hashtag #NOISBEAUTIFUL. In fact, onlookers are encouraged to pose in front of the murals and post their own “NO” Stories on their Instagram using the hashtag and tagging the Pure Leaf brand. Previous Next

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