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Blog Posts (16)

  • Oh the places you'll go: OM Paint Lab

    There’s far more than “slinging paint”. Overall Paint Lab services collaborate with clients by contributing innovative ideas and a palpable “let’s try it!” enthusiasm to help them create incredible content in conjunction with our already eye-catching murals. A glow-in-the-dark wallscape? A lenticular wall? Trompe l'oeil? Whatever you can imagine, the Overall Paint Lab takes your ideas even further to create a singular, stunning, hand painted campaign. It becomes a work of art that evolves into a local event – both during installation and once completed – and increases agency and client ROI. Our Paint Lab team has put together a list of their five “most creative” projects, what they consider the “coolest” projects, and the best examples of how the Paint Lab works with our clients to create astonishing works of art for client brands – work that often wins awards. Here’s the Paint Lab’s fab five, each one highlighting just some Paint Lab capabilities: Glow-in-the-Dark Our wall for EA Games Star Wars Jedi Survivor in LA and NYC features fluorescent and translucent paints that glow under UV and black light, transforming from day to night. These colors draw people to the wall to watch the painting change and glow. What’s the point of having a light saber it it’s not lighted? Exactly. Lenticular Wall Ben & Jerry’s, America’s favorite ice cream purveyor, wanted to serve up unique content for Ben & Jerry’s Pint Slices, its newest product. OM Paint Lab helped Ben & Jerry’s agency, Mekanism, conceive and create a lenticular mural, the first ever in outdoor advertising. It’s like great ice cream, sweet and impossibly cool. Anamorphic Trompe l’oeil (“deceive the eye”) is the painting of an object or subject with such verisimilitude the viewer stops and questions the reality of the image. Can it be done on a scale as grand as a hand painted wall? The OM Paint Lab created an anamorphic wall with International Watch Company (IWC), and there was a 25-foot, 3D watch – the IWC Big Pilot - in Williamsburg. The Big Pilot mural is just one example of how OM Paint Lab helps agencies discover and complete the last mile for their brands, one they might not have imagined. 3D Build-Outs OM Paint Lab loves 3D build-outs. When Klarna wanted to charm dog lovers for the 2019 holidays, the Paint Lab envisioned and painted three interactive walls in Williamsburg with more than 900 dog toys. All Overall Paint Lab pieces are interactive, but the company’s 3D murals feature three-dimensional, tactile elements (“chewable,” in this case). The Paint Lab Team designs these murals for specific settings and surroundings, and every 3D build-out is an immersive experience for visitors. Scent Machine The Fanta orange soda wallscape in Atlanta features a scent machine beside an exquisite hand-painted mural. Alongside the mural’s bold blues, sunny oranges and bright whites (and a bottle of orange soda that looks like the real thing), the OM Paint Lab installed a scent machine for passers-by – by simply pushing a button people can experience the sweet, citrusy aroma of Fanta orange soda. It’s an unforgettable brand experience and an outdoor media landmark. In a world overstuffed with ephemeral digital campaigns, why not give your clients outdoor media with a big analog heart? OM painted more than 350 walls in 2022, many of them designed with enthusiastic, inspired input from the OM Paint Lab. Think you’ve got a great idea? Contact the Overall Paint Lab and see how far you can take it.

  • Where art meets swag

    Overall Murals Summer 2023 Swag Box is here! Our deep love for art of every genre and our admiration and fondness for the work of a great many artists is what keeps us excited and inspired. We love the work we do, but we also love the work a lot of other artists do, whether it’s street art or handmade furniture, a vintage surfboard or a one-of-a-kind t-shirt, the perfect tattoo – we’re as at home in the European Galleries at the Brooklyn Museum as we are at any Williamsburg skate shop. As famed Brooklyn resident Walt Whitman once put it, we contain multitudes. One of our multitudes is our annual collaboration with artists worldwide to create hand crafted quality designs for Limited Edition OM merch to gift to our clients and painters. Once each year, our creative team researches and selects artists who understand and connect with our creative interests and company culture (artists with a similar “vibe,” if you will). We vote on a final artist, then hold a few meetings to discuss some merchandise concepts, but we give each artist creative liberty and let them run with their ideas. Once submitted to OM, we offer the artist feedback, contribute a few adjustments, finalize everything, and then our in-house creative crew will “swag it up!” "We love supporting artists, and of course, we love swag. It allows us to have fun with our brand, work with various talents from different backgrounds, and hold new perspectives and styles. " Co-founders Angel and Dmitry explain. In 2016-2017, Barcelona-based typography artist Wete created illustrated typography for OM used on our winter swag hoodies, totes, and even a promotional mural in Bushwick. In 2018-2020, Spanish artist Pedro Oyarbide, who lives and works in Madrid, created graphics for OM bandanas, sticker sheets, and long-sleeve shirts, and our Do the Right Thing mural. In 2021-2022, artist Blaze Brooks collaborated with us for long- and short-sleeve t-shirts, hoodies, tote bags, mugs, and more. This year, we are thrilled to partner with Swedish artist Martin ”Mander” Ander (b. 1976), a graphic designer and illustrator based in Stockholm. During Mander's 25+ years-long career, he has designed hundreds of graphics for the skateboard industry and worked with artists such as KRS-ONE, Pearl Jam, Pixies, and Blink-182 and for brands like RVCA, Fjällräven, Vans, New Balance, and Reebok. Mander is the latest global star in the constellation of artists we’ve been developing swag with over the past few years. Mander provided designs for our signature summer inspired merch and swag that we applied to JBL Bluetooth speakers, tank tops, stamps, and a sticker sheet. We found him thanks to a graphic t-shirt he designed for Southern California clothing designer RVCA and worn around the office by one of our co-founders. Mander’s cool, detailed style and his skate-and-graffiti background are a perfect fit for us – we also love the posters he’s done for bands performing in Sweden (The National, The Strokes) and for skateboard brands. Mander’s aesthetic and branding dovetail with our culture; his designs for bands reference the posters for rock bands and music festivals in the 1960s and 1970s when it was all about peace, love, and music. Screen printed tank tops by Silky's, using signature fluorescent orange color ONLY achievable with inks using similar paint properties. The shirts work well as work wear, office wear and party wear. Mander explains, “I was tasked with creating illustrations for Overall Murals' summer swag box. The concept in the brief was "Paint Not War," which aligned with my values as a pacifist and visual artist. I searched for inspiration by looking at vintage skate and surf stickers, silver-age war comics, and old war movie posters to set the tone. I tried to find different scenarios where I could combine my two sources of inspiration, give them my twist, and incorporate my signature style of lettering. I decided to work with camouflage colors for the color scheme, which works well with Overall Murals signature orange. As a big fan of old American posters, t-shirts, and sticker designs, this project was a fun opportunity to explore.” Whether enjoying a weekend at the park or rigging yourself up a 10-story building to hand paint a mural, our custom JBL's are durable field-friendly speakers. We're thrilled about this exciting collaboration and the thought-provoking concept it brings. To help us explain it better, we enlisted the help of long-time collaborator and friend, digital artist Andrey Smirny from Computer Craphics, based in Brooklyn. The OM creative team worked with Andrey to create a design for our latest release of Painters Essentials newspaper and pins or, as we like to call them, "Medal of Honor.” This newspaper is the first of many showcasing our capabilities and summarizing the idea behind this summer's swag box. So what’s the concept, you ask? “At OM, we are on the frontlines of a battle to save the people of Earth from vinyl billboards, wild postings, and digital screens by creating exquisite, impeccable, innovative hand painted murals. By taking over more locations and with clients who choose hand-painted wallscapes for unforgettable out-of-home advertising, we can improve upon and preserve a timeless tradition and delight passersby wherever we paint a wall.” In other words, we want to kill the pixel and prove the power of paint. We’ll see you at the merch table later this summer. When it’s free, take three!

  • In with the old, out with the new

    As younger generations are pedaled to a virtual life, older forms of technology are coming back. This begs the question, will humans fully stray from their analog roots? These days, it's common to witness high school and college-aged individuals rummaging through vintage shops or eBay, where they gravitate towards grainy digital point-and-shoots and even Nokia flip phones over relevant iPhones. Likewise, the New York Times highlights The Hottest Gen Z Gadget is a 20 year Old Digital Camera suggesting we may be in with the old and out with the new. At Overall Murals, my role as the Visuals Manager involves multiple hours on the busy city streets of New York. During the week, you can find me photographing our murals in Brooklyn and Manhattan, where I can't help but notice Gen Z and Millennial-aged New Yorkers taking out old-school cameras to snap a shot of their friends' outfits or capture lo-fi photos of classic SoHo side streets and even our murals. I’m guilty of packing my old cameras to take with me to photograph our paint team hand painting large-scale ads for our clients. There's more of a connection when I start shooting with my little Pentax camera instead of the latest Canon DSLR. The analog approach slows my photographing process and demands that I pay attention to every detail of the hand painting process that would otherwise get lost when I have unlimited frames to fire off with a 1TB SD card. The return of older photography methods is a similar life cycle in how hand painted advertising has risen in the last five years. Many people believe hand painted outdoor advertising is a new concept. But it's an age-old tradition that has reemerged in the last ten years. In fact, my late grandfather made his living as a billboard painter from the late 60s to the early 90s. I don't think he could have ever predicted his grandson would be working in a thriving industry of hand painted mural advertising 30 years after he hung up his brushes in 1993. It was the rise of vinyl advertising that eventually made his job obsolete. Today, as Overall Murals goes into its 13th year, we are happy to be part of a movement where a practice we thought was once dead is now alive and thriving. Due to the rise in social media, people see the value in our unique product and process that connects with the audience on a human level over the new-age vinyl and digital billboard. Passerby's witness the ad painted by talented artists and can appreciate and admire the final product with this extra context. To be clear, this isn't a stand against advanced technologies; both can and should coexist. I couldn't imagine living without our iPhones, the "swiss army knife" of our time. But it is no secret that most society craves a break from our hyper-digitized lives. I believe this same sense of "slowing down" is connected to the trends of old gadgets iGen prefers, a generation who may not remember a time when their lives weren't completely pixelated. Maybe our future will look more familiar than we think.

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Other Pages (191)

  • Work

    our work Below is a collection of our work from the last 13+ years. Services Industry Markets Paint Lab Awards ​ Miu Miu SPRING/SUMMER 2024 Up New York Apparel & Accessories ​ Gotham FC CLASS OF 2024 Up New York Sports ​ Sony Pictures BOOK OF CLARENCE Up Los Angeles, Philadelphia, Atlanta Sony Pictures ​ TCU 150TH ANNIVERSARY Up Texas Education ​ Coca-Cola 100% RECYCLED Up Boston, Atlanta, Seattle, Chicago, Brooklyn, Philadelphia, San Francisco CPG ​ Universal Studios DIA DE LOS MUERTOS Up Los Angeles Entertainment ​ Lil Peep HAPPY BIRTHDAY, GUS Up New York Entertainment ​ FANTA WHAT THE FANTA Up Los Angeles, New York CPG ​ ADIDAS GAZELLE Up Los Angeles Apparel & Accessories ​ New Balance MADE IN U.S.A Up Los Angeles New Balance ​ PORSCHE ANA Up Los Angeles, San Francisco, New York, Chicago Automotive ​ Victoria's Secret ICON Up Los Angeles, New York Apparel & Accessories ​ e.l.f. SUNTOUCHABLE SPF 30 Up Los Angeles, New York Beauty ​ LONGCHAMP LE PILAGE/TP Up New York Apparel & Accessories ​ GOOGLE CLOUD THE NEW WAY TO CLOUD Up San Francisco Technology ​ Oakley MORE THAN MEETS THE EYE Up Los Angeles, New York Apparel & Accessories ​ Jack Daniel's COCA-COLA Up New York Alcohol ​ Fanta SCENT MACHINE Up Atlanta CPG ​ White Claw VODKA Up Los Angeles, New York, Chicago Alcohol ​ EA GAMES STAR WARS | JEDI SURVIVOR Up New York, Los Angeles Gaming 1 2 3 ... 8 1 ... 1 2 3 4 5 6 7 8 ... 8

  • Paint Lab | Overall Murals

    Paint Lab specialty techniques and extraordinary buildouts Select Paint Lab Services Glow-In-The-Dark FANTA WHAT THE FANTA Up MARKET INDUSTRY Scent Machine Fanta SCENT MACHINE Up MARKET INDUSTRY Glow-In-The-Dark EA GAMES STAR WARS | JEDI SURVIVOR Up MARKET INDUSTRY Living Wall OWN QUEEN SUGAR Up MARKET INDUSTRY ECO-Friendly UNDO.ORG THE LITTLE BIG LIES Up MARKET INDUSTRY Anamorphic Paul Smith SIGNATURE STRIPE Up MARKET INDUSTRY ECO-Friendly Porsche MACAN Up MARKET INDUSTRY Glow-In-The-Dark The CW NAOMI Up MARKET INDUSTRY Glow-In-The-Dark PUMA FLUTUR Up MARKET INDUSTRY Anamorphic Rigoni di Asiago DISCOVER OUR WOURLD Up MARKET INDUSTRY Glow-In-The-Dark Milagro Tequila WELCOME TO A BRIGHTER SIDE Up MARKET INDUSTRY Anamorphic IWC THE BIG PILOT Up MARKET INDUSTRY 3-D Build-Outs KLARNA SMOOTH SHOPPING Up MARKET INDUSTRY Projection E! ENTERTAINMENT FRONT FIVE Up MARKET INDUSTRY AR PORSCHE PORSCHE MACAN AR Up MARKET INDUSTRY Neon Paint STARZ NOW APOCALYPSE Up MARKET INDUSTRY Glow-In-The-Dark REDD'S WICKED APPLE Up MARKET INDUSTRY Progressive Paint WARNER BROTHERS IT Up MARKET INDUSTRY Lenticular BEN & JERRY'S ANY WAY YOU SLICE IT Up MARKET INDUSTRY Metallic Leaf GAP SHARE YOUR GIFT Up MARKET INDUSTRY 1 2 1 ... 1 2 ... 2

  • PORSCHE, ANA

    PORSCHE < Back ANA Overview Service Outdoor Advertising industry Automotive markets Los Angeles, San Francisco, New York, Chicago Wall(s) 8 impressions 16.8M+ Porsche , known worldwide for its exceptional engineering and design, continues its groundbreaking Art, no Ads initiative for another year in 2023. The brand sought to expand beyond traditional advertising methods by working with Overall Murals to hand paint eight stunning murals across prominent artsy neighborhoods in Atlanta , Chicago , Los Angeles , New York , and San Francisco . The primary goal of the Art, not Ads campaign was to fuse artistry with automotive excellence, spotlighting Porsche's iconic V8-powered models through visually captivating murals. Embracing originality and creativity, the campaign aimed to engage audiences in a unique and immersive way while celebrating the artistry inherent in Porsche's vehicles. The campaign showcased the talent of three distinguished visual artists: Caitlyn Grabenstein , Lyne Lucien , and Ashley Longshore . Each artist brought a distinctive vision to the project, using their unique styles to portray Porsche models within imaginative and visually stunning settings. Ashley Longshore's Dreamy Portrait and Disco Porsche: Ashley, a talented painter rooted in the vibrant art scene of New York, has emerged as a sought-after artist in the world of fashion. Infused with the essence of pop culture, her artistic creations have seamlessly intertwined with the realm of high fashion. Within her mural designs, Ashley skillfully juxtaposes fantastical elements alongside sleek Porsche cars, featuring an enchanting array of imagery such as flowers, butterflies, large lips, and a dazzling golden disco ball. These dreamlike depictions, characterized by their vibrant hues and whimsical elements, masterfully dissolve the boundaries between art and advertising. Caitlyn Grabenstein's Surreal Landscapes: Caitlyn is known for her sci-fi collages. Like Ashley, Caitlyn infused her mural designs with surrealism, placing Porsches in unconventional settings like the moon, sunflower fields, and amidst UFOs. Each artwork captured the essence of dreams and imagination, presenting Porsche cars in extraordinary and unexpected scenarios. Lyne Lucien's Folk Art Tribute: Based in Brooklyn, Lyne is an illustrator whose work nearly always includes vibrant pinks and blues. Lyne’s approach echoed folk art, drawing inspiration from her Haitian heritage. Her murals depicted Porsche models in scenes reminiscent of her childhood, blending influences from renowned artists like Gauguin and Hockney. The bright colors and nostalgic themes added depth and cultural richness to the campaign. Porsche selected high-impact locations for their canvases, inspiring local communities for up to six months in Little Five Points, Lincoln Park, Hollywood, Venice, Bushwick, Union Square, and SoMa. Art, not Ads , amassed over 16.8 million impressions across the five cities during the campaign. By employing murals as the medium, the campaign effectively conveyed Porsche's essence as not just automobiles but as works of art. The distinct design of the car and the absence of conventional advertising language within the paintings allowed the artistry to speak for the brand. In the realm of marketing innovation, Porsche's Art, not Ads campaign stands as a testament to the fusion of automotive excellence and artistic creativity. We strongly recommend that other advertisers admire or replicate a concept like this, as the campaign showcased the beauty of Porsche’s iconic automobiles and left a lasting impression. By leveraging the power of hand painted murals and collaborating with talented artists, Porsche successfully transcended traditional advertising boundaries. Previous Next

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