Buchanan’s < Back COMO LO DIGAS Overview Service Outdoor Advertising industry Alcohol markets Los Angeles, New York Wall(s) 2 Walls impressions 770K+ Buchanan’s Scotch Whisky has launched its #ComoLoDigas campaign, celebrating the linguistic diversity within the Hispanic American community, or "200%ers"—individuals who are 100% American and 100% Hispanic. The campaign, featuring SNL’s Marcello Hernández and Puerto Rican Chef Manolo López, honors the unique ways Hispanic Americans pronounce “Buchanan’s” while reflecting their cultural pride. At the heart of the campaign are two vibrant, hand painted murals in New York and Los Angeles , designed by local 200% artists such as D’ana an d Erasto Reyes . In Bushwick, we brought D’Ana’s artwork to life as a larger-than-life mural, capturing her interpretation of the brand in a powerful, hand painted display that celebrates the role of language in creating community. The background features an abstract, swirling mix of black-and-white checkerboard patterns with bright yellow and green, creating a lively, almost hypnotic effect. The word “BUCHANAH,” painted in dripping, red graffiti-style letters, reflects the artist's own pronunciation, emphasizing the campaign's theme. In the heart of DTLA , our team transformed Erasto Reyes's artwork into an expansive wallscape. This mural is a bold and colorful celebration of Hispanic culture and language, dominated by vibrant shades of red, blue, green, and yellow. It features the phrase "Yo Digo" (meaning "I say") at the top, capturing the theme of personal pronunciation. Iconic symbols and urban references add depth, celebrating the cultural diversity of the Hispanic community in Los Angeles. These eye-catching, hand-painted murals in Bushwick and DTLA are powerful tributes to the Hispanic demographic, inviting viewers to celebrate the linguistic diversity of "200%ers." The campaign also includes digital rollouts and social media engagement, encouraging fans to share their own pronunciations of "Buchanan’s," uniting diverse voices in the shared spirit of the brand. Previous Next

PURE LEAF < Back "NO" IS BEAUTIFUL Overview Service Outdoor Advertising, Overall Creative industry CPG markets Los Angeles, New York Wall(s) 3 Walls impressions 2.3M+ For the month of No-vember, OM Art Studio’s team spearheaded the creative development for Pure Leaf’s “No is Beautiful” campaign focused on encouraging women to embrace the power of “No”, so they can say “Yes” to a more balanced life. Overall Murals carefully curated the artists based on the client’s vision, choosing two outstanding illustrators whose styles embody Pure Leaf and their collaboration with renowned Spoken Word Poet, Author, and Speaker Arielle Estoria and her captivating poem, “The Beautiful Art of No”. We collaborated with LA-based artist Ashley Lukashevsky, who uses her craft to illustrate progressive social movements and issues by drawing what the world would look like without harmful systems in place. And across the country, in NYC, we worked alongside illustrator Perryn Ford a contemporary figurative illustrator and painter who uses her art to create greater connections and community within ourselves and the world around us. Her work is inspired by beautiful landscapes and the natural female form. Both artists made the perfect fit as they successfully delivered two memorable designs that encapsulated the poem along with honoring Pure Leaf’s natural ingredients and incorporating some of its bottle’s most recognizable colors.Ashley’s design can be seen hand painted on our Windward Ave Domination, a FIRST TO MARKET mural campaign with four adjacent street-level walls, enabling the brand’s story to be told in the heart of LA’s Venice Beach . On the other side of the coast, Perryn Ford’s design can be seen on the largest and grandest wall in Williamsburg, Brooklyn , artistically hand painted on the William Vale Hotel. Ashley and Perryn visited their murals where they joined Arielle Estoria and our content creation team who captured both artists and poet reacting to their visions come to hand paint life. Both artists and Pure Leaf, hope the murals capture people’s attention and leave an impression that inspires, and encourage others to share their “No” stories on their Instagram using the hashtag #NOISBEAUTIFUL . In fact, onlookers are encouraged to pose in front of the murals and post their own “NO” Stories on their Instagram using the hashtag and tagging the Pure Leaf brand. Previous Next

PEACOCK < Back FIGHT NIGHT Overview Service Outdoor Advertising industry Entertainment markets Atlanta Wall(s) 3 Walls impressions 430K+ In the world of heist dramas, it’s all about the knockout cast and a plot that packs a punch. Peacock’s new series, " Fight Night: The Million Dollar Heist ," delivers on both counts, starring heavyweights like Kevin Hart, Samuel L. Jackson, and Taraji P. Henson. To celebrate its premiere, we partnered with the client t o transform three iconic Atlanta locations into vibrant, hand painted murals—perfect for that Instagram-worthy selfie. Set in 1970s Atlanta, the series throws viewers into the high-stakes aftermath of a daring heist executed on the very night of Muhammad Ali's historic comeback fight. With its distinctive blend of grit and glamor, hustle and heart, the city itself becomes a character in its own right, echoing the show's themes of ambition, resilience, and the pursuit of the big score. This unique energy makes Atlanta the perfect location for these captivating murals, bringing the show's world to life on the streets where its story unfolds. From the lively heart of Downtown to the bustling Beltline, and the artistic enclave of Poncey-Highland , each location offers a unique energy. The murals quickly became a point of interest, drawing in curious onlookers and adding a touch of artistic flair to each neighborhood. Peacock tapped into local artists to design the murals, as we brought them to hand paint life. The bold graphic style in Downtown mirrors the show's high-octane action, while the neon-infused mural on the Beltline reflects the hustle of its characters. In Poncey-Highland, a dreamy skyline evokes the allure of the heist. These murals celebrate Atlanta’s spirit and draw you into the thrilling world of "Fight Night: The Million Dollar Heist." Now streaming, this series invites you to step into the ring and witness the knockout combination of art and heist! Previous Next

Google Shopping < Back Overview Service Outdoor Advertising, Content Creation, Overall Creative industry Technology markets Los Angeles Wall(s) 1 Wall impressions 3.2M+ Google Shopping sought the expertise of the award-winning Overall Creative to partner with a local Los Angeles artist to design the mural as an extension of Venice, and support several local small all-female, black, or LGBTQ participating businesses by showcasing a variety of their products. https://www.youtube.com/watch?v=X92yShlG92Q LA-based illustrator and muralist Crisselle Mendiola designed this fun and colorful mural by incorporating small local businesses Phew! Beauty, Noto Botanics, Boy Smells, Bloom & Plume, Chado Tea, House of Aama, and Lanston, products throughout the design. Criselle brought the concept to life by turning the Venice Beach environment into a colorful mural illustration featuring familiar Venice Beach characters – From surfers, bodybuilders, and rollerbladers that encapsulated the vibe of the neighborhood while showcasing each product. Whether it’s a local passerby walking with his boom box toating a Bloom & Plume bag or a surfer swerving around a bottle of Noto Botanics Face Serum, each individual product is strategically placed into the design as a prop, all ready to be shopped straight from the mural! How does the onlooker know to scan the mural, you ask? Each individual product features a google tag prompting passersby to scan the product in the mural using Google Lens – a technology that allows users to point their phone to the mural and buy the product directly from the site. The result is an interactive mural that encapsulates the neighborhood in which it resides encouraging locals and tourists alike to shop small while sharing their gift wishlist with friends and family. Previous Next

Don Julio < Back MADE TO BE RAISED Overview Service Outdoor Advertising industry Alcohol markets San Francisco Wall(s) 1 Wall impressions 2.9M+ BRIEF Don Julio 1942 launched its Made to Be Raised campaign in celebration of the FIFA World Cup 2026™ , positioning the brand as the tequila of life's most memorable victories and shared moments. As an Official FIFA World Cup 2026™ Supporter, the campaign introduced a limited-edition gold bottle inspired by the iconic World Cup Trophy, encouraging fans to raise a bottle in honor of the moments that bring people together . BUILD Overall Murals executed a hand painted mural on our Marina District wall in San Francisco , strategically located in one of the host regions for the FIFA World Cup 2026™. Positioned in a highly visible neighborhood with strong pedestrian and commuter traffic, the mural served as a large-scale celebration of the tournament's arrival and Don Julio's connection to the world's biggest sporting event . REVEAL The wall was transformed into a striking advertisement featuring the limited-edition Don Julio 1942 FIFA World Cup 2026™ bottle rendered at monumental scale. The design emphasized the bottle's luminous gold finish and trophy-inspired silhouette, creating an immediate visual connection between the spirit of victory on the pitch and the celebratory moments shared by fans around the world. The mural's scale and craftsmanship elevated the bottle into a larger-than-life symbol of pride, achievement, and anticipation ahead of the tournament. IMPACT The mural is generating visibility among 2,922,899 San Francisco residents, commuters, and visitors in a key World Cup host market. Scheduled to run for seven weeks and conclude on the final day of the FIFA World Cup 2026™, the campaign maintains a consistent brand presence throughout the tournament. By translating a premium product launch into a hand painted public artwork, the campaign delivers a memorable and authentic brand experience that stands apart from traditional media placements. The mural's craftsmanship amplifies the campaign's message that some moments are truly Made to Be Raised, building awareness of the limited-edition release while creating excitement around the world's biggest sporting event. Previous Next

Seamless < Back HOW NY EATS Overview Service Outdoor Advertising industry Technology markets New York Wall(s) 1 Wall impressions 399K+ It's been cited that 85% of the delivery men you see clamoring in your building's lobby have been summoned there by someone using. The restaurant takeout startup merged with its competitor, in 2013 and has taken over major metropolitan cities by storm. From Atlanta to Portland, even across the pond in London, Seamless has your last-minute, late-night cravings covered. According to a study conducted in 2013, In the U.S., the Big Apple alone equates to a significant percentage responsible for orders through Seamless, coming in second to the Windy City. As a result, Seamless paid respects to the metropolis with it's own personalized campaign. You may have seen them while you're out and about; in subways, on bus kiosks, magazines and the sides of buildings. Comprised of bright, fun typography, delivering witty one-liners geared towards Brooklyn's unique eating habits. In 2015, seamless posted its first mural campaign, hand delivered by the Overall Murals team. Foundin the busy intersection in Williamsburg, the bright red ad was the center of attention as passersby snapped photos and smiled in agreement with its text. Any seasoned New Yorker would agree - no one likes going to Times Square! Previous Next

BMW < Back M-5 TOURING Overview Service Outdoor Advertising, Content Creation industry Automotive markets San Francisco, New York, Seattle Wall(s) 3 Walls impressions 2.1M+ Our recent collaboration with BMW brought the sleek 2025 BMW M5 Touring to life with a hand painted mural campaign across five high-traffic wall units. Showcasing the M5 Touring's power and versatility, this series combined impactful visuals with strategic placement to capture attention far and wide. The campaign featured the signature Isle of Man Green colorway, making the bold design pop on our San Francisco , Seattle , Brooklyn , and Manhattan wall units. With each location carefully selected to engage diverse crowds, these murals turned city streets into vibrant showcases of the M5 Touring's exceptional performance, style, and spaciousness. The murals showcase a crisp image of the M5 Touring, emphasizing the vehicle's balance of thrilling power and practical space. The green gradient design draws the eye upward, allowing passersby to appreciate the car's sleek lines and commanding presence. This campaign didn't stop at street-level impact . Our team captured a dynamic video of the mural painting process , highlighting the artistry behind each wall. The content was posted on BMW's social media , ensuring the campaign extended beyond the physical locations and reached millions online. https://vimeo.com/1069613721 With over 2.1 million impressions , this campaign successfully showcased the BMW M5 Touring as a sports car with space to spare, unlocking new possibilities for drivers seeking performance and flexibility. Previous Next

Ray Ban < Back SUMMER 2017 Overview Service Outdoor Advertising industry Apparel & Accessories markets New York Wall(s) 4 Walls impressions 1.1M+ Iconic eyewear, Ray-Ban part of Luxottica, is known for their rich photographic advertising campaigns and their latest summer campaign, celebrating their 80th anniversary, was no different. The OM crew hand painted the popular classic sunnies' creative across walls in SoHo and Brooklyn. A Ray-Ban wearer is unique and doesn't look back in the past. These trendy New York neighborhoods were ideal settings for the campaign's intent of promoting what the brand represents: individualism and authenticity, whilst rallying peopl to free themselves from society's pressures and norms. The bright neon colors within the original images, taken by well known photographer Steven Klein, bounced off the glossy painted brick and stucco surfaces. Previous Next

WARNER BROTHERS < Back SPACE JAM 2 Overview Service Outdoor Advertising industry Entertainment markets New York, Los Angeles, Atlanta, Philadelphia Wall(s) 4 Walls impressions 3,2M+ It’s 1996, you’re at the movies with your besties, buttery popcorn in one hand and milk duds in the other. You’ve got on your Air Jordan XI’s and you’re ready to tune into Space Jam where you get to watch your all-time favorite basketball player, Michael Jordan, play himself on screen alongside Bugs Bunny and the Looney Tune gang. Fast forward 25 years later — you’re sitting on your Ikea sofa bed (which you proudly put together on your own), and although you may have a few more gray hairs on your head and have chosen the organic butter option for your popcorn, you could not be more excited to stream the new Space Jam Legacy featuring the latest star basketball player, Lebron James. Welcome to the Space Jam. This is where Millennials, Gen Z, and Baby Boomers get to experience what is the ever-so-glorious remake of The Space Jam New Legacy featuring King James. To announce the anticipated release, we’ve teamed up with Warner Brothers to spread the word through the best way we know how. Hand paint, of course! The OM crew worked alongside painters MADSTEEZ and Jonas Never to hand paint, and dare we say it, spray paint five murals throughout the country. MADSTEEZ aka Mark Paul Deren, an artist and designer originally from Sunny Cali is known for his stylized portraits and multi-layered paintings that often feature notable reds, purples, and oranges. Overall Murals took MADSTEEZ’s digital design for the campaign and brought it to hand paint life in Brooklyn , Manhattan , Atlanta , and Philadelphia . Since Mark lives just a block from our Domino Park , Brooklyn wallscape, it made sense to include him in the mural production process. Our team of painters, Mario , Gherman , and Rafael , those with graffiti and aerosol backgrounds, assisted Mark in creating a few of the key characters on the wall. As a company that strictly keeps its hand paint, an opportunity that involved spray paint was a treat for our team. One night, And when the painters were just about done for the day, an impromptu dance party broke out featuring a DJ and a slew of Brooklynites who danced until the wee hours of the night in front of the halfway done mural. We sure enjoyed the love our team and MADSTEEZ got for this piece. MADSTEEZ fans came out to not only watch him paint the mural but also asked him to take his Montana can to their helmets, motorcycles, flip flops (and toes)… Someone even overheard MADSTEEZ denying a woman who asked him to sign her baby… HER BABY!! On the west coast, we worked with Venice native, Jonas Never, a popular and prolific mural artist who brought his signature monolithic, realistic portrait style to our newest Windward Ave. unit. Jonas, who ALSO coincidentally lives down the street from the wall, painted the Looney Tunes team and Lebron via his signature style and with a bit of assistance from the OM team. These murals have everyone talking, including Lebron James (!!!) who reposted his painted mug on his Instagram story. And yea you can bet we’re fangirling over here as a mega star athlete like James was impressed by these murals and appreciated our efforts. Coast to coast, these murals are leaving colorful and nostalgic marks, reminding folks of tonight’s big movie premiere. We’re anxiously waiting to leave work to munch on some organic popcorn and watch the movie in the comfort of our homes. Will you be tuning in? Previous Next

REDD'S < Back WICKED APPLE Overview Service Outdoor Advertising, Special FX industry Alcohol markets New York Wall(s) 1 Wall impressions Redd's Wicked Apple wanted to build its brand identity and recognition with a campaign that communicated the "effects" of drinking its "Wicked" beverage in an exciting way. Through translucent paint and UV lights, we were able to create a glow invisible during the day and activated at night, to translate the message of transformation in a fun and exciting way. During the day, the characters look like normal people, but at night the wicked is released and the character turns into animals radiating a long-lasting glow throughout the night. Previous Next

Under Armour < Back ELITE 24 Overview Service Outdoor Advertising industry Apparel & Accessories markets New York Wall(s) 1 Wall impressions Under Armour's Elite 24, a prestigious high school all-star game has been held in Venice, California for the past three years. The highly popular event returns to New York state and takes place in DUMBO, Brooklyn this August. In order to promote the game to upper Manhattan basketball fans, who once attended the games on their home turf, we custom scouted and painted two large wallscapes near the legendaryDyckman and Rucker Parks' basketball courts in Harlem and Washington Heights. They are significant areas to inform folks of the Elite 24 game because the game itself has been held at Rucker Park in and more importantly, both spots played integral roles in New York City's street ball history. Previous Next

Whitney Museum < Back BIENNIAL Overview Service Outdoor Advertising industry Art & Culture markets New York Wall(s) 2 Walls impressions Whitney Museum's 2012 Biennial kicked off March 1st, and through Overall Murals we integrated the only two hand painted ads in the institution's promotional campaign. Whitney's graphic design department adjusted the art pieces and added the essential event information to display in the West Village and next to Williamsburg's artsy area of Bedford Ave. Within three days, the still of a boxer from a film by Frederick Wiseman was replicated to temporarily adorn Bleecker Street. In another handful of days, an image taken inside the museum itself by Gregory Holm, with its extremely detailed ceiling and lighting patterns, was hand painted adjacent to the constantly busy Bedford Ave. subway station. Due to the fact we have not missed the last three Biennials (and most definitely won't miss this one), it was an honor to paint these murals based on actual images from the exhibition. Previous Next