Boston Greenway < Back SHINIQUE SMITH Overview Service Public Art industry Art & Culture markets Boston Wall(s) 1 Wall impressions The 3rd annual Rose Kennedy Greenway Mural in Boston's Dewey Square Park is a result of a collaboration with the Museum of Fine Arts and contemporary fine artist, Shinique Smith who is simultaneously exhibiting at the MFA Overall Murals was selected to bring the artist's original four-foot tall art pieceSeven Moons to life and blow it up to approximately 80 feet tall as the newly titled and redesigned as Shinique Smith's Seven Moon Junction. Utilizing our favorite oils was very different from the original painting's multimedia materials. We turned what wer actual 3-d objects, a coffee lid and braided fabric, into illusions of photorealistic gigantic objects. The last two previous murals on the wall were controversial -- either liked or talked about. Passersby approved of the bright abstract backdrop of what is Boston's busiest commercial district. Shinique Smith puts it best when she described the choice of artwork and transition to the grand scale, in her artist statement: Seven Moon Junction, I have used a detail from my 2013 painting ‘Seven Moons,’ because its circular composition and color palette and the geometry of the building felt as if they belonged together. I shifted the scale of the painting’s collage and counterbalanced them with a braided sculptural element to enrich the texture and create a composition tailored to the architecture of the Dewey Square wall. This particular work draws inspiration from various sources such as, alchemy, astrology, music and the mythology and art of indigenous cultures. By taking a small aspect of this existing work and enlarging it to the scale of 70 feet, this microcosm of materials is seen and experienced from a new perspective, becoming a distinct new presentation. I see this piece, as a mural that extends beyond the wall, as it attunes to the space in which it sits, radiating energy outward to the rest of the city and its occupants. Inspired by the flow of the environment, I will orchestrate a performance of music, art and dance on the green space that is an extension of the mural inspired by the spirals and color in the design. I’ve titled this work, Seven Moon Junction in reference to the intersection where the mural resides, the merging of people and the joining of art and life. The field of view, Dewey Square Park is part of the mural. Previous Next

SPOTIFY < Back STOP AAPI HATE Overview Service Outdoor Advertising industry Music markets New York Wall(s) 1 Wall impressions 940K+ What does it mean to paint artwork that shows support and awareness during these changing and intense times? To all of us at Overall Murals, it means everything. We have seen over the course of this year, the growing mistreatment of the Asian community. NBC News reports say there has been a 169% surge in Asian hate crimes in the past year. A problem such as this should not go unnoticed and many are speaking up. Those who are especially influential and can be vehicles for awareness must act. Violence caused by hate is ever-growing as the world spirals into further confusion and division. Through uncomfortable conversations and with support and activism, we can choose to stop the hate and look toward implementing positive growth in the world. May is Asian American Pacific Islander Cultural Heritage Month. To kick off the month with reverence and positivity for our AAPI brothers and sisters, our painters, Charlie Pratt, and Elio Martinez hung above the busy streets of Soho to hand paint this important and celebratory campaign for Spotify. The bright and bold artwork was designed by Taiwan-born, Shanghai-raised artist Jocelyn Tsaih. Jocelyn is an artist based in Oakland, California whose work typically involves amorphous figures. Jocelyn explains that the figures “act as vessels for those that view her work”. We believe a vessel is the perfect interpretation of this piece as it carries love and support to a community of people who are currently disproportionately affected by hate crimes all over the US. We are proud to have worked on a variety of murals that also draw attention to an important and relevant worldwide issue. Check out our work with DTRT, Monogram, NYC DOHM, Spotify and Instagram. Previous Next

Mountain Dew < Back The Dew Tour Overview Service Outdoor Advertising industry CPG markets New York Wall(s) 1 Wall impressions 393K+ The Dew Tour is an extreme sports event set during the pique of summer, packed to the gills with new, unencumbered athletic talent. Celebrating its Anniversary this past September amid the two-day Toyota Championship - Dew Tour Toyota Championship The Dew Tour took to the streets of Brooklyn, New York for the first time ever. The street-style BMX/Skate competition heated up outside the popular House of Vans venue, complementing the urban backdrop of Greenpoint. Mountain Dew Tour enlisted Overall Murals to further enhance the scene. Eager competitors and steady spectators crowded along Franklin Street, in front of our hand-painted piece. The accomplished artists were able to successfully enlarge the Mountain Dew Tour's campaign ad, entirely out of quality oil paint mediums. Distinct gradation and subtle highlights were executed using a crosshatching technique. Mountain Dew's trademark yellow-green hue pops against the soft black and grays. The OM team managed to capture the vibrancy and vigor of 25-year-old professional skateboarder, Sean Malto who set the foundation for his budding career at the tender age of 10. Our composition added to the energy and becomes a part of the intensity, which is what this competition is all about. Previous Next

Boston Greenway < Back SHARA HUGHES Overview Service Public Art industry Non-Profit markets Boston Wall(s) 1 Wall impressions Overall Murals is proud to have been selected to work with the Rose Kennedy Greenway for the 3rd time to paint the annual mural in Boston’s Dewey Square Park. In 2014, Overall brought to life Shinique Smith’s Seven Moon Junction , then in 2015, Overall painted Lawrence Weiner’s Translation From One Language to Another . This year we were honored to paint Carving Out Fresh Options designed by the Brooklyn-based artist Shara Hughes, a work originally painted on canvas. The first iteration of this painting is currently on view at deCordova Sculpture Park and Museum. Our walldogs brought Hughes’ first large-scale mural to life in just one week. Her design features bold colors and sweeping curves to form a surreal landscape of a rushing waterfall, winding river, and carved rock formations. This 40-foot dreamscape sharply contrasts the structured chrome of the surrounding city and left us wishing we could step through the paint into this imaginary place of lush colors. The Boston community treasures this ever-changing wallscape , the Greenway murals bring a focal point to the park and brighten the spirits of everyone who views it. Check out the process for yourself in this time-lapse video of the process caught by the Greenway crew. Previous Next

LAFAYETTE ST. & CANAL ST. M-58 + M-63 This dynamic duo rules Soho as the bad boys of OOH advertising. Want drinks? We got it! At the nearby swanky cocktail bar, The Ship , patrons are invited to enjoy hand-crafted libations. Food? No problem, NOMO Kitchen is just down the street with mouth-watering upscale farm-to-table options begging to be raved about on Yelp. And don’t even get us started on the shopping. The Canal Street Market is a perfect place when looking for local artsy retail shops, but if you’re on the hunt for something a little more fancy just pop over to the countless luxury designer stores the neighborhood is famous for. Weekly impressions 757,337 Dimensions 260 Sq Ft Facing 24K+ Why Advertise here? Get wall alerts straight to your inbox Join our email list and get access to new wall alerts and more! Enter your email here Sign Up Thanks for submitting!

Delta Air Line < Back SKYMILES NEW YEAR Overview Service Outdoor Advertising industry Airline markets Los Angeles Wall(s) 2 Walls impressions 1.1M + We recently partnered with Delta Air Lines to bring their vibrant and engaging SkyMiles New Year campaign to life through two stunning illuminated hand painted murals. These murals, located on one of our prime street-level Venice Beach wallscapes, and a massive street-level wallscape in Downtown Los Angeles (DTLA), showcase the power of hand painted artistry in creating a lasting impression. The "SkyMiles New Year” murals invite passersby to engage with Delta's SkyMiles program in a visually compelling way to kick off the new year. The design highlights a playful "Which travel badge are you?" theme, with bold, colorful illustrations that evoke the excitement of travel. The badges, such as the "I'm out of consciousness badge" and "I like to eaveswatch on my seatmate's movie badge," humorously capture common travel personas. The artwork incorporates key Delta branding elements, including their signature red and blue color scheme, seamlessly tying the mural to the airline's identity. And if that wasn't enough to draw you in, a QR code invites you to "Explore 2023 destinations." Scan it, and you're whisked away (digitally, at least) to a webpage showcasing trending travel spots from local airports. These murals generated an impressive 1.1M + impressions, proving nothing beats a well-placed, executed mural for grabbing eyeballs (and phone cameras). By choosing this medium, Delta reinforces its commitment to innovation and creates an impactful, immersive experience that lives well beyond a digital scroll. Delta Air Lines’ SkyMiles New Year” murals are a testament to the power of hand painted murals in modern advertising. By blending bold visuals and interactive elements, these murals create a dynamic platform for engaging with travelers and promoting Delta's destinations. Previous Next

Rigoni di Asiago < Back DISCOVER OUR WOURLD Overview Service Outdoor Advertising, Overall Creative, Special FX industry CPG markets New York Wall(s) 1 Wall impressions 50K+ Rigoni looked to Overall Murals for a hand painted mural that would build buzz for their Nocciolata brand's unique range of organic hazelnut spreads. OM's Art Studio teamed up with illustrator Masha Foya to co-design a playful mural, emphasizing the product's creamy texture while also weaving together the story of the product and brand's values. The illustration depicts the Asiago Plateau, located in the Veneto region in Northern Italy, where both Nocciolata and the Rigoni family comes from. Home is what makes Nocciolata so special. By incorporating the beauty of the landscape while also displaying the product with a larger than life jar of fresh ingredients, folks were enticed to learn the story of the delicious and sustainable hazelnut spreads. This was a perfect moment of natural indulgence captured all in one Brooklyn mural. Over the weekend, a waffle truck shared samples for passersby to further indulge all their senses. Previous Next

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PUMA < Back FLUTUR Overview Service Outdoor Advertising, Special FX industry Apparel & Accessories markets New York Wall(s) 1 Wall impressions 457K+ Every cool glow-up deserves a standing ovation. That’s why we are so excited about our latest mural featuring PUMA x Dua Lipa where the paint glows up the queen of dark pop and her mini collection, Flutur. Flutur is Puma’s latest partnership with Dua Lipa as she collaborated on a 90’s inspired sportswear line with a butterfly theme. The butterfly is important to Dua Lipa because it represents metamorphosis and self-expression. Her collection, Flutur (the Albanian word for butterfly), is a celebration of the butterfly and Dua’s Albanian heritage. Our hand painted mural builds on the butterfly metamorphosis motif, delivering a dual night and day presentation. As butterflies evolve from homely caterpillars to beautiful butterflies, so does our hand painted mural. By day the mural presents as a statement piece. Strong. Solid. Pow. As the night unfolds, it transforms into a powerful celebration of color and self-expressions achievable through hand paint. Overall’s in-house paint team worked with Puma to bring that butterfly and Dua Lipa’s collection to life, highlighting key areas in the campaign with fluorescent paint to emphasize the artwork’s glow. The result is a fresh, bright presentation that enhances Puma and Dua’s message with vibrant, inspirational colors. These colors appear intense in the daylight but in the dark, under a black light turn any hand painted mural into a high-impact traffic-stopping presentation. Previous Next

Warner Brothers < Back THE SUN IS ALSO A STAR Overview Service Outdoor Advertising industry Entertainment markets New York Wall(s) 1 Wall impressions 458K+ To promote the theatrical release of Warner Bros. turned to Overall Murals and selected one of our best hand painted street level walls in the neighborhood of NY. Not only was this massive mural eye catching and glorious to see, but it also served as the perfect backdrop for selfie and group shots. There is an elevated step squared in the center of the mural providing a built in platform making it truly picture perfect. Some of the stars from the movie showed up for the mural unveiling for a special photo op! Previous Next

Milagro Tequila < Back WELCOME TO A BRIGHTER SIDE Overview Service Outdoor Advertising, Special FX industry Alcohol markets New York Wall(s) 1 Wall impressions In Spanish, “Milagro” means miracle and for this leading tequila brand, we created a miracle effect, to emphasize the "brighter side", of tequila day or night. Overall Murals took the Tequila's memorable bottle design and added fluorescent neon shades to highlight the liquor brand's best assets. We applied Fluorescent blue paint to the bottle, yellow, blue, and pink neon to the border, and a bit of neon green paint to the limes to create a vibrant glow that grabbed the attention of pedestrians and brought tequila Tuesday to every day and night! Previous Next

FORD < Back MUSTANG Overview Service Outdoor Advertising, Content Creation, Special FX industry Automotive markets Los Angeles, San Francisco, Atlanta Wall(s) 5 Walls impressions 2.56M+ No car speaks to the American spirit like the Ford Mustang , from its inception in the 1960s, the Mustang is all about style. With this in mind, Overall Murals kicked into high gear to scout artists with the skills to rev-up Ford’s iconic “pony” and show the impact of this modern classic from sea to shining sea. In 2018, Ford made key updates to the Mustang and made it completely customizable; the color, the dashboard, and even the growl of the engine can be totally personalized. The artists from our Overall Murals team kept this idea of complete customization in mind when tasked with creating two of the billboard designs; these murals truly reflect the culture of each community where a mural was featured. In Atlanta, artist Mister Totem designed a mural that features local flavor including the famous Vortex skull and familiar street views from the Little 5 Points neighborhood where our walldogs painted this pony into its home. Back on the west coast, one of our own painters designed a horse that brought together two great American institutions: the Mustang and the World Famous Mel’s Drive-In . Inspired by the neon facade of the renowned 50’s diner, the bright artwork caught the eyes of everyone making their way over the Golden Gate Bridge into San Francisco. Further down the coast, Ford’s in-house creative team took over Venice by bringing some horsepower to two more vibrant street-level pieces made for the Beach Cities Mustang Club and the Orange County Mustang Club . Last but not least, find the personalized pony of Heather S. of Culver City, right alongside the Venice Boardwalk, where the Mustang rides into the sunset. Previous Next