Oura Ring < Back OURA RING 5 Overview Service Outdoor Advertising, Content Creation industry Technology markets New York Wall(s) 1 Wall impressions 3M+ BRIEF Oura launched the Oura Ring 5 to highlight one of its most refined product innovations yet: a lighter, more comfortable design that feels nearly weightless throughout the day. To bring this message to life in a memorable and visually unexpected way, the campaign used delicate moments from nature as a metaphor for the ring's featherlight feel, pairing the precision of wearable technology with the effortless movement of insects in their natural environments. BUILD Overall Murals partnered with Oura to create a large-scale hand painted mural in Williamsburg, Brooklyn , , transforming a prominent wraparound wall into an immersive visual showcase for the Oura Ring 5. The mural featured a series of highly detailed scenes depicting butterflies, praying mantises, and a ladybug interacting with the ring, emphasizing its lightweight design through visual storytelling. The wraparound format allowed multiple compositions to unfold across the wall, encouraging viewers to experience the artwork from different angles while creating a striking presence within one of Brooklyn's most active pedestrian corridors. To extend the campaign beyond the physical installation, the team also captured custom video content that documented both the artistic process and the finished mural, bringing the hand painted work to life across digital channels. REVEAL Each vignette was designed around a simple yet powerful illusion: insects effortlessly balancing with the Oura Ring 5 as if it weighed almost nothing. The contrast between the organic forms of nature and the sleek industrial design of the ring reinforced Oura's blend of advanced technology and everyday wearability. Executed entirely by hand, the mural combined photorealistic rendering, intricate natural textures, and precise product reproduction to create a collection of oversized visual metaphors that transformed a product benefit into a memorable public art experience. IMPACT Installed in the heart of Williamsburg, the mural turned a product feature into a visual story that passersby could understand instantly. The wraparound format maximized visibility and allowed multiple creative executions to live within a single installation, while the accompanying video content extended the campaign's reach beyond the wall itself. By combining hand painted craftsmanship, nature-inspired imagery, and content capture, Oura created a campaign that transformed a technical product enhancement into an engaging and highly shareable piece of public art. Previous Next

Glossier < Back LIP GLOSS Overview Service Outdoor Advertising industry Beauty markets San Francisco Wall(s) 1 Wall impressions 820K+ Glossier's first ever hand paint campaign, the popular beauty brand chose San Francisco's trendy Marina District as its inaugural site. The sleek mural captured the simplistic, yet vibrant nature of Glossier. Over the course of six days, Overall Mural's best photorealistic painters carefully dressed up the San Francisco wall with bright pink lipsand a gorgeous blend of cosmetic pigments to bring the brand's vision to bustling Lombard Street. The sparkles from Glossier's cult favorite, lip gloss glisten in the mural, genuinely reflecting off of the wall. The bold white lettering on top stands out from a distance and is a shining example of the perfect out of home advertising campaign.Hand paint perfectly compliments the brand's mission, to create fun, easy, imperfect, andpersonal products.| Previous Next

ZICO < Back CRACK LIFE OPEN Overview Service Outdoor Advertising industry CPG markets New York Wall(s) 1 Wall impressions ZICO makers of one of the fastest growing beverages in the market, partnered with celebrated actress, bestselling author, and entrepreneur Jessica Alba to launch their biggest national campaign to date, Crack Life Open. ZICO entrusted Overall Murals with the task of recreating their breezy new campaign in giant murals up to 50' tall--no small task considering the highly iconic campaign spokesmodel, Jessica Alba. Produced by Overall Mural's in-house teamof highly trained painters expert in the craft of photorealistic reproduction, the likeness in the finished murals was unmistakeable. A time-lapse of the intense six day process was filmed from start to finish in the heart of Williamsburg, Brooklyn. Previous Next

Bulleit < Back BOURBON Overview Service Outdoor Advertising industry Alcohol markets San Francisco, New York Wall(s) 2 Walls impressions 595K+ Bulleit Bourbon has been around since 1987. Since its inception, Bulleit has secured a position as one of America's beloved craft whiskeys with a reputation of being one of the most distinctively smooth, full-bodied whiskeys around. Inspired by his great-grandfather, Thomas Bulleit concocted the high-rye bourbon in 1987. Twenty-nine years later, the Bulleit Family still carries on the brand's tradition by operating a Bulleit Experience Distillery in Louisville, Kentucky. To match their clean-tasting bourbon, Bulleit debuted an outdoor advertising campaign with clean and simple lettering. The brick orange signs were carefully hand painted by the Overall Murals team to resemble the brand's iconic packaging. Posted in quaint neighborhoods of Brooklyn and San Francisco; it wasn't hard to capture the attention of bourbon loving passersby. The hand painted murals transcended the streets and took to social media with an outpour of support from these enthusiastic Bulleit connoisseurs. Previous Next

American Express < Back BUSINESS PLATINUM Overview Service Outdoor Advertising, Content Creation industry Finance markets New York Wall(s) 1 Wall impressions 2M+ We partnered with American Express to do more than place media on a wall; we transformed a Brooklyn intersection into a landmark. Located at Wythe Avenue and North 13th & 14th Streets, the project spans 6,000 square feet across B-82 and B-83, making it the largest hand painted advertisement Overall Murals has ever executed. The scale immediately sets it apart, but the intention behind it defines the work: to elevate out-of-home advertising into a permanent, art-driven presence rooted in place. At the center of the mural is the American Express Platinum Card, magnified to monumental proportions. Every detail, from subtle gradients to precise linework, was painted entirely by hand, honoring the brand’s craftsmanship and prestige. Integrated illumination, installed by our Overall Illumination team, ensures the mural commands attention day and night, allowing the wall to transition seamlessly from a daytime landmark to a nighttime beacon. Set in the heart of Williamsburg , one of Brooklyn’s most culturally dense neighborhoods, the wall sits directly in the flow of daily life. From sneaker releases at KITH, to hummus runs at Laser Wolf, to rooftop views and selfies at Westlight, the mural meets people where the neighborhood’s energy naturally converges. Whether passing on foot, by bike, or by car, the wall is unavoidable. With weekly impressions exceeding 520,000, the mural ranks among the most visible brand activations in Williamsburg. But its real power comes from presence, not just reach. The sheer scale, combined with hand painted execution, creates a moment of pause and an experience that feels intentional rather than transactional. To document both the process and the scale of the work, our Overall Content team produced a Silver Package video captured with drone footage, preserving the craftsmanship and environment that define the project. https://vimeo.com/1126292564 In the heart of Brooklyn , American Express has a hand painted statement piece that is impossible to miss and impossible to mistake for anything else. Previous Next

INTEL EVO < Back LAPTOPS EVOLVED Overview Service Outdoor Advertising, Content Creation, Overall Creative industry Technology markets Los Angeles, San Francisco, New York Wall(s) 3 Walls impressions 1.8M+ Wallet. Keys. Phone. Intel Evo Laptop . Take your laptop on the go with Intel Evo’s performance-driven laptop that can go anywhere you are. Intel understands that there’s a significant shift towards hybrid work. As people pivot into their new on-the-go lifestyles, there's a demand for a laptop that supports their needs and Intel wants to target those individuals. But, they couldn’t do this alone. Intel approached Overall Creative with the task of designing and painting three murals located in three major cities, Los Angeles , New York City , and San Francisco . https://www.youtube.com/watch?v=YktU-hwQKiw Their request - a mural design that makes passersby associate the brand as the ultimate laptop experience that has all the qualities: thin and lightweight, wifi 6e/connectivity, and long-lasting battery life to support the mobile/on-the-go experience. At OM Art Studio, we take pride in our network of artists whom we work with closely to identify a client's pain points and achieve a design that communicates their messaging in a beautiful and unique way. There was no doubt that chosen artists Jessica Goldsmith, Dayne Henry Jr., and Nigel Sussman could translate Intel’s messaging into the perfect design. Not only is each artist living in and inspired by the city in which the final mural will be painted, but they too are a part of the target audience for Intel Evo’s brand messaging. Our in-house Content Creation team took the messaging one step further with a Primo Video Package featuring our three artists and the final murals’ production process. The video touches on each artist, the location they reside in, their design process, and the impact of working on the go with the Intel Evo laptop. The video takes the mural one step further by bringing it to life showcasing the process and the mind behind each design. Previous Next

Victoria's Secret < Back ICON Overview Service Outdoor Advertising, Content Creation industry Apparel & Accessories markets Los Angeles, New York Wall(s) 3 Walls impressions 4M+ What’s more iconic than Victoria’s Secret bras and the legendary women who model them? The company’s new campaign, ICON , for its new Push-Up Demi Bra, featured hand painted murals in SoHo, NYC , and LA in Melrose/Fairfax . The campaign featured some of the greatest talents in modeling, past, present, and future, including legendary beautys Hailey Bieber, Gisele Bündchen, Naomi Campbell, and Adriana Lima, photographed by Mikael Jansson . Overall Murals’ SoHo double wallscape features Naomi Cambell on the west side of the street and Gisele Bündchen across Lafayette, each looking out toward Canal St.: this is the racing heart of Manhattan’s best neighborhood for innumerable luxury designer stores and home to Michelin star restaurants – including Hirohisa and Le Coucou – and the NOMO SOHO hotel . Ms. Cambell and Ms. Bündchen, both in crisp, photorealistic black and white – painted in the style of Chuck Close portraits of John Cage and Kate Moss – seem to stand upon the sky, each her own constellation, as glorious and impressive as the city itself. In LA, at Melrose/Fairfax, our female-led paint crew painted the same photorealistic images as a two-story streetscape in the middle of the County’s chicest shopping runway, just down from Banned LA , Melrose Trading Post , and Urban Outfitters . The quadriptych of Ms. Bündchen, Paloma Elsesser, Ms. Campbell, and Candace Swanpoel rises from the sidewalk to the full height of the building: each of these timeless women is painted as defiant as boxers; each portrait captures the subject’s confidence and strength and throws a knockout visual punch. https://www.youtube.com/watch?v=DjXDnMKEnvo The Overall Murals content creation team captured the whole process and interviewed our female paint crew who painted the murals. VS received a VS Instagram Reel and a primo video package of “next level” content available on Instagram to unveil behind the scenes of making this Victoria Secret's campaign. The story? How Overall Murals is matching its own iconic team of fearless females to match the client's vision of creating exquisite, perfectly executed murals that prove hand painted, pictorial, out-of-home advertising has more impact than just photographs pasted to billboards. And it’s far, far sexier. Previous Next

AUDIBLE < Back PRIDE & PREJUDICE Overview Service Outdoor Advertising, Content Creation, Special FX industry Entertainment markets Los Angeles, New York Wall(s) 2 Walls impressions 794K+ Flowers. Embroidery. Walls like you’ve never seen before. Audible wanted a memorable way to announce their Pride & Prejudice audiobook, and we helped them bring the story to life on high-traffic walls in Bushwick and Venice . When they asked if it was possible to add real embroidery to the murals, we couldn’t say no. This was the first time our Special FX team incorporated embroidery into our murals, turning each flower into a three-dimensional, hand-crafted piece of art. Bold, out-of-the-box ideas like this are exactly what make people stop, look, and talk about a wall, driving both attention and engagement. We teamed up with a group of incredible artists in Spain to create the final crochet flowers, each packed with detail, durability, and one-of-a-kind charm. Working from printed guides, the artists hand-crafted every bloom teaming up to meet our tight timeline. Once finished, the flowers traveled from Spain to New York and Los Angeles, where they were carefully integrated into our murals, blending embroidery and hand painted techniques in a way that feels entirely new. Of course, a mural this unique needed a story behind it, so our in-house content creation team captured the entire process on video. The footage shows how much work goes into something like this and demonstrates why behind-the-scenes content is so valuable for clients - it lets people experience the mural from the streets to their screens, turning a wall into a social moment. https://vimeo.com/1122900709 And the reaction? Priceless. More than 794K+ pedestrians passed by, but one passerby captured it perfectly: “I just had to write you and tell you I am OBSESSED with your Pride & Prejudice audiobook mural in Bushwick!! … The embroidery touch is GENIUS! It was getting such a crowd this weekend.” This project not only pushed our creative limits, it officially launched a new service in our Paint Lab. It’s proof that when clients dream big and we find a way to make it happen, the result is walls people notice, share, and remember. Previous Next

M.ph < Back GET ON TOP Overview Service Outdoor Advertising, Content Creation industry Beauty markets Los Angeles Wall(s) 1 Wall impressions 312K+ We brought a new mural to life for M.ph beauty at Abbot Kinney Blvd. & Navarre Ct., one of Venice’s most iconic and photographed streets. With roughly 312K+ impressions, this piece isn’t just a wall; it’s a visual stop-and-stare moment. Abbot Kinney is famous for its vibrant mix of boutiques, cafés, and galleries, making it a perfect canvas for a beauty brand that thrives on detail. For M.ph beauty , a brand known for its clean, precise formulations and thoughtful design, every nuance matters. That’s why our team spent hours prepping the artwork digitally to ensure every detail, from facial features to product representation, translated perfectly to large scale. https://vimeo.com/1165794186 Over the course of three days, two painters executed this hyper-precise pictorial , capturing skin tones, facial accuracy, and product details with stunning fidelity. Beyond the wall, we produced a Silver Package video to document the process and amplify the campaign across social channels, extending the mural’s reach far beyond the street. Precision, craft, and a prime location: this mural embodies what hand painted OOH is all about. Previous Next

PLAYSTATION < Back PS5TREATCODES Overview Service Outdoor Advertising industry Gaming markets New York Wall(s) 1 Wall impressions 393K+ PlayStation is aware their latest device PlayStation 5 (PS5) is difficult to come by. That’s why Sony PlayStation launched its latest campaign initiative, Treat Codes. Treat Codes is an immersive contest that allows dedicated fans to enter a “globe-spanning code hunt” where they track down 14 codes worldwide in a chance to win a free PS5. Our talented paint crew had the pleasure of revealing one of the treat codes on a wallscape in Williamsburg, Brooklyn. The PlayStation controller symbols were painted by our crew on our street-level wallscape and witnessed by 392,388 passersby who were encouraged to visit #PS5TREATCODES where they could enter the code for a chance to win. This campaign was a successful opportunity for Playstation to engage with its audience and create an opportunity to provide the PS5 devices to a handful of gamers who have long anticipated getting their hands on the latest device. Previous Next

Adult Swim < Back THE BOONDOCKS Overview Service Outdoor Advertising industry Entertainment markets New York, Philadelphia Wall(s) 2 Walls impressions The Boondocks is a Peabody Award-winning animated sitcom on Cartoon Network late-night programming block,Adult Swim. The series was created by Aaron McGruder offers a modern perspective on culture, class, and race relations. Following three critically-acclaimed seasons in 2005, 2007, and 2010, the series went on hiatus until 2014. To announce the release of the 4th and final season, Adult Swim enlisted Overall Murals to produce a teaser campaign in NYC, featuring a black-and-white silhouette of the iconic main character, Huey, with no text other than the release date. The images produced a whirlwind of positive social media, which was renewed three weeks later when two vibrant, full-color portraits with full network release details were produced in both NYC and Philadelphia. Previous Next