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- MEET OUR CO-FOUNDER, ANGEL SAEMAI
In honor of Women’s History Month, we wanted to spotlight our Co-Founder, Angel Saemai. We took it upon ourselves to dive deep with Angel by asking 6 questions to get to know how Overall Murals started and her journey as a successful business owner. Hear #herstory… When did the entrepreneur bug bite you? It was in 2006 when I was working at an advertising agency and found myself feeling disconnected in my role as a Media Planner. I repeatedly asked myself, “Why am I here, and who am I here for?”. As a large company, there was no interaction with the owners, stakeholders, or board members. I found my experience impersonal and shortly after starting my role, I yearned to create something of my own – something transparent in its purpose. And that’s when I was bit by the entrepreneur bug. Tell us about your first entrepreneurial venture: How did you come up with the idea and how did you start your business? I met Dmitry, my soon to be husband and business partner in 2007. He was a rebellious and strong-willed artist, the kind that marched to his own beat (in fact, nothing has changed). He had just opened a small sign and mural painting business, okMitch Studio, while I was working at a large social network in sales. I spent my spare time helping Dmitry track down new clients for his business. During the recession of 2008, I found myself laid off without a job. This became the perfect moment to take our two backgrounds and combine them into a business we both were passionate about. Who were the mentors that encouraged you? The most encouraging mentor has always been my mother. My parents immigrated with me to the US from Thailand when I was about seven months old. Since then, my parents worked multiple low-paying jobs, day and night, to put my younger brother and me through Bay Area private schools and colleges. As hard as they worked my mother was strong and took pride in all that she did and I admire her for that. She always pushed me to excel in whatever I pursued and supported me to the fullest. Today, she continues to urge me to make decisions that are both honest and productive and for that, I am thankful for her. How do you balance your entrepreneur life with friends that don’t understand the challenges of running a business? Work-life-balance has always been difficult. For a long time, I felt that working as much and putting in as much effort as possible meant that success was imminent. In the beginning, in order to build and learn the industry, I sacrificed what was a busy social life. As I’ve gotten older and my company grows, I am more cognizant of the need to set aside time for myself, my family and loved ones. What is the biggest challenge for you as an entrepreneur? There are challenges in every stage of a business’s lifespan. The beginning comes with issues that may affect your self-esteem and self-belief. And there is a lot of picking yourself up and dusting yourself off. This never completely goes away, but eventually as one learns from past mistakes and failures it is more infrequent. At the stage I’m in now, I’m navigating how leadership requires making crucial decisions that impact a team of people, their livelihood, and safety. What tips do you have for other women who would like to start their own businesses? Starting something on your own can be daunting. It requires one to be unafraid of failure and oftentimes, you are not an expert with every aspect of what it takes. This has only gotten harder with the influence of social media. We are so aware of what our friends, colleagues, competitors, and consumers are doing. In embarking on your own, it’s important to stay true to yourself and not cater to anyone else’s expectations.
- WE’RE BETTER TOGETHER: WOMEN IN OOH REAL ESTATE
Many of us can relate to moments in our personal journeys, when there was a fork in the road of our careers. For me, that moment was in March of 2018. Then a middle school teacher, I made the tough decision to stand up for a student and in doing so, I gave up my career in education. Who would have thought the day after my last day as an educator, I would find myself in a familiar situation — seated on a bench in front of my Brooklyn apartment making small talk and bonding with a handful of passersby over our neighborhood’s local haunts. It just so happened these new acquaintances were considering moving to an apartment on the block and invited me along. As soon as I walked into their prospective home, I commented on the gorgeous wood beams, the exposed brick, and the reasonable rent. By the time we were all leaving, the agent assured the future tenants that I wasn’t a hired plant to get the deal done and asked if I ever considered a career in real estate. Shortly thereafter, I headed into what would soon be a thrilling, eye-opening real estate journey. I became immersed in a completely new industry. It was intoxicating — making transactions, building a business, and forming a team. It was, at least, what I thought my new career journey would be. Calling on building owners, property managers, and prospective tenants, day and night, seemed like a movie on how to succeed in business while really really trying. Over the course of the next two years and with two brokerages, more often than not, I found myself sitting in front of men who were the decision-makers, the negotiators, landlords, property managers, and… well you get the picture. They were the ones justifying my worth on whether or not I would get the deal closed or even get the chance to pitch a deal. Half of the time, meeting with these property owners meant wondering if they actually respected me. I found that I was trying to survive in a male dominated world, exchanging polite laughs for commissions and listings. Eventually these kinds of experiences began to pile onto a deep feeling of inequity. At my last brokerage in Williamsburg, I closed five rental deals in my first 30 days. Being new to the company and navigating new systems, I felt excited about my prospects. My manager even commented on my celebratory social media post and said, “You say what you mean and mean what you say. Your positive attitude, willingness to learn and help others is admirable. Congratulations, Jaclyn. The first of many achievements for sure!” These words affirmed my capabilities and I was confident that this would be the first of many celebrations. But, I quickly learned that the “boys club” wasn’t going to be admitting me anytime soon. Regardless of my hustle, dedication and delivery, leads and listings that were previously directed to me, were handed off to a male co-worker, instead. When I challenged the switchover, my manager responded, “He has a family to support” or would require me to share my commission with an agent who had a loose tangential history with the deal. It became clear that unwritten rules and unspoken common practices exist to benefit those in his inner circle, and that’s where I drew the line. In December 2019, I took a leap of faith and interviewed for a fully female-led Out-of-Home Advertisement Real Estate Team at Overall Murals — a hand paint advertising company located in Brooklyn. I am very proud to say that I did not have to leave real estate to find the right path for me and in January 2020, I was officially invited to be a part of Overall Murals’ Real Estate Team. It has been an honor working alongside female leaders like Angel Saemai, co-owner of Overall Murals, and Director of Real Estate West Coast, Ashley Bunnett, an industry veteran. Together we make up a squad that focuses on encouragement, partnership, and growth and in celebration of Women’s History Month, I want to use this space to celebrate us and the community we’ve built here at Overall Murals. I can’t convey enough what a difference it has been to have female mentors as colleagues. It is not lost on me that we are still very much an anomaly in an industry dominated by men, but it goes without saying we are better together. Our shared experiences make us a unique force in a predominantly male industry. Regardless of our respective markets or gender identity, and with great tenacity, we are always working collaboratively towards one goal, and that is the success of Overall Murals.





