The Ordinary < Back THE PERIODIC FABLE™ Overview Service Outdoor Advertising, Content Creation industry With Uncommon Creative Studio, they launched The Periodic Fable™: a surreal, visually striking campaign By hand painting this concept and literally building the foundation it lived on, we partnered with Quan

HBO MAX < Back JAŸ-Z IN 8 Overview Service Outdoor Advertising, Content Creation industry Entertainment In SoHo, the prominent Canal St. mural brought the same creative to life on another high-profile canvas , extending the campaign and connecting NYC’s legendary boroughs of Manhattan and Brooklyn. The format HBO MAX chose for the campaign felt synonymous with the medium, creating a connection that

FIGMA < Back AN INTELLIGENT CANVAS FOR INFINITE CREATIVITY Overview Service Outdoor Advertising, Content Creation industry Technology markets San Francisco, New York Wall(s) 2 Walls impressions 4M+ BRIEF What That's the idea behind Figma's "An intelligent canvas for infinite creativity" campaign. It was proof that a tool built for infinite creativity could hold its own painted on a real city wall

Check out our work Overall creative We offer comprehensive services encompassing concept development, Whether it's intricate lettering, striking graphics, or detailed imagery, our hand-painted creations See our work Content Creation Equipped with state-of-the-art equipment, including full-frame still cameras By harnessing the magic of our content capture services, we extend the reach of your hand-painted mural through a tailored content package designed to resonate with your target audience, delivered at precisely

Cafe Bustelo < Back GAME FACE Overview Service Outdoor Advertising, Content Creation industry CPG markets artists who call these countries home, Café Bustelo created a series of authentic cultural portraits that connected hand-painted artistry with limited-edition product packaging, Café Bustelo created a campaign that connected

Paul Smith < Back SIGNATURE STRIPE Overview Service Commercial Signage, Overall Creative industry Apparel v=4M9GT-mWxCk The Paul Smith creative team based in London, approached Overall Creative with an idea For the next seven days, our paint team hand painted the design, and every bit of detail as our Content Creation team captured the whole process from start to finish. comments OM Senior Producer Hayden, as he watched passersby’s response to the design change.

DC Universe < Back CHALLENGE CONVENTION Overview Service Outdoor Advertising industry Entertainment markets Exclusive DC content? Check. Members only comic shop? Check.

installation acts as a love letter to New York City, offering residents and visitors moments of reflection and connection This video, created for MoMA, not only pays homage to the artistic process but also serves as dynamic content With a mix of timelapse footage and close-up details, the video brings the mural's creation to life for //vimeo.com/1023997945 The "Water Lilies" mural ignites intrigue and encourages New Yorkers to find connections

beachgoers, tourists, and anyone looking to observe the painting's magic in real-time and add some awesome content From the mural's creation to its final product, more than 500,000 individuals interacted with the artwork

These poignant tributes don't stick to conventional locations; they pop up unexpectedly, adorning places Lil Peep's family played an integral role in the mural's creation, visiting the site to engage with the was their role in creating the design for the mural a personal touch, but their presence during its creation

Build Overall Murals hand painted Mezcla's creative vision at full scale, turning a blank wall into a The team , including the CEO , visited the mural in person to capture original content and share the That's the tell that a mural's working: when the brand starts using it as content, not just counting shows what happens when a single mural investment does more than sit on a wall: it becomes founder content

anniversary with a weeklong festival called YouTube Comedy Week, featuring their first live and original content The design was based on the concept of a graffitied brick wall.