2K Games < Back NBA ALL-STAR Overview Service Outdoor Advertising industry Gaming markets San Francisco Wall(s) 1 Wall impressions 870K+ As the NBA All-Star Game approaches in San Francisco on Sunday, February 16, our team is excited to unveil a mural, designed by Mink Couteaux , a talented illustrator from the Netherlands. Mink’s creative journey began in his father’s studio, where his early years were filled with paint before he honed his artistic skills by sketching NBA players and team logos from his collection of trading cards. His vibrant, energetic design now comes to life on one of our SoMa, SF walls, capturing one of the most iconic moments in All-Star history. The colorful abstract mural celebrates the unforgettable dunk contest from the 2000 NBA All-Star Game , held in San Francisco—an event that left basketball fans in awe, particularly Vince Carter's legendary dunk performance. Carter's incredible dunks that night have become the stuff of legend, and the NBA mural brings that moment to life in a fun and colorful way. The design highlights Carter soaring through the air, defying gravity, with a stunning display of movement and energy. But it doesn’t stop there. In the background, the reaction of basketball giant Shaquille O'Neal, who couldn’t contain his amazement at Carter’s display of athleticism is captured in the mural. https://vimeo.com/1055327822 This mural comes at a perfect time, strategically placed on one of San Francisco's busiest streets. With over 870K+ people passing by the mural leading up to the All-Star Game, it's set to generate excitement and anticipation for the big day. It’s the NBA’s way of paying tribute to a historic moment in NBA history while also amplifying the buzz for the 2025 All-Star festivities. The mural is a vibrant reminder of the power of the human spirit in sports and culture, with bold visual language that captures the energy of this unforgettable dunk contest. We’re proud to be part of the excitement surrounding the NBA All-Star Game in San Francisco, and we can’t wait for fans to experience the mural in person. Let’s get ready for another All-Star moment—this time, on the streets of San Francisco. Previous Next

GOOGLE CLOUD < Back THE NEW WAY TO CLOUD Overview Service Outdoor Advertising industry Technology markets San Francisco Wall(s) 1 Wall impressions 1.5M Businesses can make better decisions by moving their IT infrastructure to the Google Cloud. Those who have already committed to the Cloud or those looking for a new platform are reminded of its benefits with a hand painted Google Cloud mural spanning 1,260 square feet in the heart of San Francisco's Union Square/Financial District. https://www.youtube.com/watch?v=7f8ZJIHuLcc This area is the main artery for major business hubs like Yelp, Twitter, LinkedIn, Salesforce, and Google. During lunch, you’ll see loads of young professionals in their sweater vests holding their $25 salads as they pass this mural on their lunch break before returning to the grind of their offices. In fact, every 4 weeks, this wall catches the eyes of over 1.5M busy bees who’ve chosen to look away from their pricey green salads to admire the large hand painted wallscape. Because this isn’t today’s standard form of advertising, the hand paint process at this scale and expertise deserves all the attention it garners from the hardworking communities that revolve around it. Now doesn’t hand paint sound like a smart decision? Get smart. Choose hand paint… and Google Cloud. Previous Next

Willie's Remedy < Back LIVE LIKE A LEGEND Overview Service Outdoor Advertising, Content Creation industry CPG markets Nashville Wall(s) 1 Wall impressions 54K+ Brief Willie's Remedy teamed up with Overall Murals and Quan Media to do something Nashville's never short on wall space for: a hand painted tribute to Willie Nelson, right in the middle of The Gulch . The idea was simple: if you're going to introduce a brand built on "Live Like a Legend," don't whisper it. Paint it forty feet wide where Broadway tourists and Music Row regulars can't miss it. Build Overall Murals took a blank street-level wall and gave it a reason to exist: Willie's likeness, campaign messaging, and product integration, all rendered in old-school sign-painting technique. 420 square feet and 4 days from bare wall to finished piece, big enough to stop foot traffic, a few blocks from the honky-tonks on Broadway. Reveal Once the brushes were down, Overall Films shot the whole thing (stills and a Bronze Video Package ) from first sketch to final coat. Not just a record of the work, but a stash of content Willie's Remedy can pull from for marketing, sales, and future storytelling. https://vimeo.com/1211806114 Impact A blank wall doesn't stay blank for long in The Gulch. Now it's got Willie Nelson on it. Planted on one of Nashville's busiest tourist corridors, the mural gives fans, tourists, and locals something to stop for, point their phones at, and remember. Just paint, a good wall, and a legend worth putting up in public. Previous Next

Catena Wines < Back 120 YEARS IN LOVE WITH MALBEC Overview Service Outdoor Advertising industry Alcohol markets Los Angeles Wall(s) 1 Wall impressions 900K+ In collaboration with Graf Media and Overall Murals, Catena Wines embarked on a creative endeavor to commemorate its illustrious 122-year history of winemaking prowess. This collaborative effort yielded an intricate and highly detailed illustrative mural designed by Robilant and hand painted by yours truly on a prominent street-level wallscape in the bustling Melrose district of Los Angeles . The mural is a testament to Catena Wines' unwavering dedication to excellence. It showcases its pivotal role in revitalizing the Malbec varietal and uncovering the extraordinary terroirs nestled within the Andean foothills of Mendoza, Argentina. Beyond its aesthetic appeal, the mural embodies innovation by incorporating an interactive element that amplifies its impact on passersby. At the forefront of this mural stands a depiction of a hand grasping a glass of Catena Wines, inviting individuals to partake in an immersive experience to look as though they are enjoying a bottle of Catena Wines Malbec positioned adjacent to the hand. We also painted branded footprints on the sidewalk, strategically guiding individuals to the optimal position for a selfie alongside the mural and the iconic Catena Wines bottle. The interactive component of this mural isn't just about engaging with Catena Wines, it's about fostering a sense of community. The mural transforms from a visual spectacle into a shared space by actively involving the passerby. It's a site that over 900,000+ people visit monthly and can immerse themselves in Catena Wines' rich heritage and craftsmanship. This isn't just about enhancing our brand presence; it's about creating a deeper connection with the audience.. Previous Next

Looney Tunes < Back 80 Years of Tweety Overview Service Public Art industry Art & Culture markets Nashville, Houston, Asheville, Austin, Arizona, Tampa, Toronto, Portland, Provincetown, Los Angeles, New York, Arkansas, Ann Arbor Wall(s) 42 Walls impressions 15M+ In celebration of Looney Tunes' beloved character Tweety’s 80th birthday, Movement Strategy and WarnerMedia worked exclusively with Overall Murals on a media plan involving 42 hand painted murals in 20 diverse markets nationwide. The murals are part of a larger initiative of 80 hand painted murals worldwide leading up to Tweety’s birthday in November. Each artwork was designed by 16-spirited artists whose work aligns with Tweety’s cheerful, smart and endearing personality. Each artist was selected through the lens of diversity across different countries, artistic mediums and expressions, ethnicities, genders, and sexualities. The designs include a Snapcode leading passersby to the Looney Tunes webpage where they can learn about the project, see every mural, and purchase Tweety merchandise. Looney Tunes would post social images of all the walls every month so fans from all over the world can find Tweety and wish him a Happy Birthday! Previous Next

Zynga < Back STAR WARS: HUNTERS™ Overview Service Outdoor Advertising, Special FX industry Gaming markets Los Angeles Wall(s) 1 Wall impressions 835,000+ https://vimeo.com/966845128 Zynga has launched its latest game, Star Wars : Hunters™, an epic 4v4 arena shooter. In celebration of the release, Zynga commissioned Overall Murals to hand paint a mural on the iconic Melrose wallscape in Los Angeles featuring larger-than-life characters from the game. But Zynga didn’t stop at just a beautiful mural—they wanted to make it unforgettable. Zynga used projection mapping to bring the mural to life at night. Projection mapping is a technology that turns objects into a display surface for video projection, allowing sections of the mural, such as the lightsabers, text, and spaceship, to light up and move within their environment. This combination of traditional art and cutting-edge technology made the mural stand out and received much attention on social media. The mural's unique and interactive nature, resulting from innovative thinking, helped it gain a remarkable number of impressions, showing the power of combining art with technology to engage audiences. The collaboration between Zynga and Overall Murals for the release of Star Wars : Hunters™ showcases the power of innovative marketing strategies. By blending hand-painted art with projection mapping, Zynga created a memorable and engaging experience that resonated with fans and generated significant buzz for the game. This campaign not only brought the world of Star Wars : Hunters™ to life on the streets of Los Angeles but also set a new standard for how traditional and digital art can combine to create impactful marketing experiences, inspiring the gaming industry to push the boundaries of creativity and technology. Star Wars © & ™ 2024 Lucasfilm Ltd. All rights reserved. Previous Next

BET < Back BET Black Canvas Overview Service Outdoor Advertising, Overall Creative industry Entertainment markets Philadelphia Wall(s) 1 Wall impressions 200K+ We had the privilege of selecting and working alongside Mz. Icar to design a mural for BET's latest project #BETBlackCanvas , a celebration for Black creative expression, creators, and visionaries, talent, in which a black canvas for black creativity and storytelling is provided to local artists to show their work. https://www.youtube.com/watch?v=8Kw8gtmYB6A Mz. Icar is an anonymous art collective, based in Philadelphia, comprised primarily of Black Women who are focused on creating works that celebrate Women, Global Blackness, and Play. Mz. Icar's vision brought BET's #BlackCanvas to life with a piece titled Since Day, aligned with BET's phase Where Black Culture Lives. The artwork was hand painted by our team (and Mz Icar) who brought the piece to life on our wallscape located in the historical neighborhood of Germantown. Previous Next

UNIQLO < Back HIROSHI MASUDA Overview Service Outdoor Advertising, Content Creation industry Apparel & Accessories markets New York Wall(s) 1 Wall impressions 802K+ As Uniqlo prepared to open its new Williamsburg store, the brand partnered with Overall Murals and Japanese visual artist Hiroshi Masuda to create a large-scale hand painted mural that connects art and community in the heart of the neighborhood. Masuda fuses pop culture, Buddhism, and mitate (見立), meaning “seeing anew,” to create bold and thought-provoking works that invite viewers to reconsider the world around them. His mural for Uniqlo is an extension of the work he produces and highlights the power of artist collaborations in humanizing a brand while drawing the community to the wall and ultimately to the clothing brand’s store opening on March 20th. Uniqlo sought out our Williamsburg wall for its scale and proximity to their new store on 187 Kent Ave, Brooklyn, NY 11249. Th e wall also marked the largest surface Hiroshi has ever painted. Reflecting on the moment, he shared, “In 2018, during my world journey, I stopped in New York and drew on the streets of Williamsburg. So to now create a mural at this scale in the same place, honestly, I’m the one who is most surprised.” The mural itself is a tribute to Williamsburg and the experiences that have shaped the neighborhood. Hiroshi explains, “I was inspired by the history and culture of Williamsburg. Learning about its history made me feel even more connected to this place. It also reminded me that we are not isolated individuals. We are part of a relay. We receive a baton from the past and pass it to the next generation. That relay creates today’s Williamsburg and today’s us.” His concept weaves the local spirit of Williamsburg into the mural while positioning Uniqlo as a culturally relevant brand within the neighborhood. By commissioning a Japanese artist whose work resonates with the community, the project connects the brand’s heritage to Williamsburg's creative identity in an authentic way. T he mural received 802K+ impressions over the course of the month. Our Content Creation team also met with Hiroshi to interview him about the process and document the work. The goal was to extend the storytelling beyond the wall and showcase the voice and perspective behind the design, adding depth and allowing audiences to connect with the mural's story and the artist behind it. The interview can be found below. WE’RE INTERESTED IN HOW YOU BEGAN YOUR JOURNEY AS AN ARTIST. WHY DID YOU DECIDE TO BECOME AN ARTIST? HIROSHI: In 2017, I started a journey around the world.But in the very first country, I was drugged and robbed of $10,000. I had to find a way to continue traveling, so I began drawing on the street. That experience changed everything.The street became the starting point of my life as an artist. After that, I traveled to 75 countries,and now I’m based in New York. WHAT INSPIRES YOUR ARTWORK? HIROSHI: My work begins with one question:What does it mean to be human today? I don’t simply paint a person.I see human beings as an emergent phenomenon — something created through the interaction of molecules, history, culture, and relationships. For this mural, I was inspired by the history and culture of Williamsburg. Learning about its history made me feel even more connected to this place.It also reminded me that we are not isolated individuals. We are part of a relay.We receive a baton from the past and pass it to the next generation.That relay creates today’s Williamsburg — and today’s us. HAVE YOU EVER HAD YOUR ART PRODUCED AT THIS SCALE AND HOW DID YOU FEEL SEEING YOUR WORK AT THIS SIZE? HIROSHI: This is the largest work I’ve ever created. I’m deeply grateful for this opportunity.In 2018, during my world journey, I stopped in New York and drew on the streets of Williamsburg. So to now create a mural at this scale in the same place…Honestly, I’m the one who is most surprised. Life is surprising. HOW WAS IT SEEING YOUR WORK PAINTED BY ANOTHER TEAM (OM)? HIROSHI: The day before the first painting day, we had a huge snowstorm. Even under those conditions, the team did an incredible job.I’m very grateful to the artists who brought the mural to life. Seeing my idea take shape through their hands was very moving.It became something bigger than just me. YOU HAVE EXPERIENCE IN BOTH TOKYO AND NEW YORK. WE’RE CURIOUS HOW EACH CITY INFLUENCES YOU? HIROSHI: In Tokyo, people take their roles very seriously.For example, a bus driver is fully dedicated to safely transporting passengers as a professional. In New York, before being a bus driver, they feel like a human being first.They suddenly ask me, “Where did you buy that canvas?” In New York, everyone feels like the main character of their own story. In Japan, I’m influenced by the atmosphere of discipline and responsibility —and by the playful creativity that appears because that structure is so strong. In New York, I’m influenced by the energy of individuality —the feeling that everyone is a main character. Both cities shape me in different ways. Previous Next

Canada Dry < Back BOLD Overview Service Outdoor Advertising industry CPG markets Los Angeles Wall(s) 1 Wall impressions 467K+ The summertime heat calls for a kick and Canada Dry delivers with their new Bold flavor that they say will have grandma running for the Hollywood Hills. The team painted the photo-realistic can with precision, giving the downtown strollers a kick in the right direction, to beat the heat with a drink that brings a different kind of fire. Our Downtown LA wall, now our second largest unit has been graced with the team's hand paint skills for our very first campaign. This household favorite for all things ginger-ale, Canada Dry's newest and spiciest flavor is up first. This larger than life mural needed two unique sized Genie scissor lifts to paint every nook and cranny of the stand out wall. Previous Next

LEXUS < Back LEXUS IS 2021 Overview Service Outdoor Advertising, Overall Creative industry Automotive markets New York Wall(s) 2 Walls impressions 930K+ In November, Moxi Events sought us out to spearhead a project to announce the launch of Lexus’ new luxury vehicle, the 2021 Lexus IS . Lexus was looking to break away from traditional automobile campaigns and tap into a new demographic of millennials. And what better way to announce a “thrilling” new campaign than on a 1300 square ft hand painted mural in the heart of Williamsburg, Brooklyn . Lexus was interested in supporting a local artist that would capture the spirit of their new modern design. So, we tapped into our rolodex of quality artists and asked the queen of graffiti, Queen Andrea , to brainstorm on the project. Why Queen Andrea? As a native New Yorker influenced by her environment and raised by artists, Andrea has left her mark (literally) and continues to do so through her use of color, graffiti, graphic design, and typography. Her overall energy toward the project made her a perfect collaborator for the Lexus IS campaign. The result? Lexus received a high-end street art mural that grabbed the attention of passersby (835,680 to be exact) and as an added bonus, a QR code was drawn onto the side of the mural. The QR code is a great tool, especially during the pandemic as it provides viewers with a seamless experience to engage with the brand. In fact, a recent survey done by Beacon Technology found, “18.8% of users in the US and the UK strongly agreed that there was a visible increase in QR code usage {…}.“ Adweek also notes, “41% of consumers are willing to scan QR codes for contactless purchase.” https://www.youtube.com/watch?v=wevHTxuwpZ0 As a result, Lexus’s use of QR codes was a perfect approach to lead every Williamsburg millennial, already attached to their phone, to the Lexus IS page — ‘cause hey, what millennial isn’t attached to their phone? Check out the hand painted graffiti signs and let us know what drives you! BEYOND THE WALL Artwork extended beyond the wall into car wraps, posters, and postcards to show at dealership showrooms. Previous Next

Converse < Back THE LUNARLON Overview Service Outdoor Advertising industry Apparel & Accessories markets Los Angeles, Boston Wall(s) 2 Walls impressions 804K+ Everyone's favorite shoe just got a makeover -- the first one in nearly a century. This past summer, Converse unveiled a new, revamped edition of their classic All-Star Chucks, the Chuck Lunarlon. These new Chucks are equipped with sleek Nike insoles for a more comfortable wear and target a newer audience with their trendy minimalist design. Overall Murals took to the streets of Boston and the boardwalk of Venice Beach to assist in the grand reveal. Consisting of one black high top against a similarly dark background, the piece pops with the signature yellow neon lettering. The dark on dark imagery calls more attention to the intricate detailing that makes up the various textures of the iconic, Converse sneaker. The threads of the laces stand out with precise gradated striations. The Lunarlon is available in various primary colors, but any passerby of these murals may be more compelled to cop the originals. Previous Next

INSTAGRAM < Back YOURS TO MAKE Overview Service Outdoor Advertising industry Technology markets San Francisco, Los Angeles, New York, Atlanta, Chicago Wall(s) 11 walls impressions 6.5M+ Instagram has launched a new campaign “Who We Become Is Yours to Make.” showcasing how users can explore who they really are with Instagram. After a year that was anything but normal, the world’s most popular social media app aims to push progress, optimism, and reinvention with a campaign focused on empowering people through self-exploration. Because let’s face it, it’s cool to embrace “your weird”. Instagram chose 11 of our wallscapes making it our biggest mural campaign to date!! Care to challenge Instagram and make it 12? https://www.youtube.com/watch?v=K3eGLuYuFqA Murals were located in 5 major cities including, New York City , Chicago , Atlanta , Los Angeles, and San Francisco in areas that are culturally impactful, create major buzz, and appeal to a broad audience of users to the app. Our team hand painted a variety of Instagram Creators including artists, models, athletes, and even a digital alien. These Creators included @Plutopanther, a panther chameleon that likes to hang out on top of its owner’s, @thehanakatan , head and can be found on our three murals in SoMA , Williamsburg , and Bushwick . In Venice Beach and Wicker Park , our team tapped into make-up, painting @madroni_redclock , a funky makeup artist known for their unique aesthetic of using paint rollers, forks, towels, etc. to apply their makeup. And to take things one step further, our team worked on something out of this world with a mural depicting digital terrestrial avatar, @alizarexx , who floats within an intergalactic backdrop on another one of our Venice Beach walls and in Little Five Points. And who’s responsible for all the photos?? None other than the multi-disciplinary artist, Bella Newman who photographed portraits of each Instagram creator, displayed in the campaign’s artwork. Her raw style of capturing the uniqueness and individuality of the various influencers made for the dreamlike and in-your-face mural. The portraits combined with the murals’ size, color, and creativity plus being strategically displayed in some of our best hand paint locations was the formula for a successful mural campaign – Plus who doesn’t stop to touch the mural to see if it’s really hand painted! With Instagram’s creative direction and artwork, the app continues to prove itself as a platform for self-expression. Each mural featured each Creator’s Instagram handle allowing onlookers to connect with those portrayed in the campaign and aligning with Instagram’s continued support to connect its users and facilitate community building for all, coast to coast. Previous Next