Universal Studios < Back DIA DE LOS MUERTOS Overview Service Outdoor Advertising industry Entertainment markets Los Angeles Wall(s) 2 Walls impressions 157K Universal Studios, renowned for its Hollywood legacy, embarked on a Dia de los Muertos marketing initiative featuring two iconic Universal Monsters: Frankenstein and the Creature from the Black Lagoon. These creatures were hand painted by Overall Murals in prominent Los Angeles neighborhoods and designed by artists Farid Rueda and Senkoe . Seeking to harness the cultural significance of Dia de los Muertos while showcasing the iconic Universal Monsters, Universal aimed to connect with diverse audiences through stunning murals that depicted each Universal Creature with distinct artistic flair. Senkoe infused Frankenstein with vivid colors inspired by the Dia de los Muertos celebration, drawing from their Mexican heritage. This interpretation added cultural depth to the classic monster and was hand painted in Hollywood , Los Angeles . Farid Rueda incorporated geometric elements inspired by ancient Aztec and Mayan gods into the Creature from the Black Lagoon design, enhancing the Creature's scales and gills with a unique visual narrative. It was hand painted in Venice Beach , Los Angeles . Universal Studios' collaboration with Overall Murals and the artists Farid Rueda and Senkoe exemplified the fusion of cultural celebration, iconic film heritage, and artistic expression. The initiative successfully engaged over 157K passersby, bridging cultural elements with Universal's classic monsters and showcasing murals as a compelling medium for brand storytelling. This campaign not only celebrated Dia de los Muertos but also highlighted the enduring appeal of Universal Studios' iconic characters in a culturally meaningful way. Previous Next

Häagen-Dazs < Back ALLIES IN ARTS Overview Service Outdoor Advertising, Content Creation industry CPG markets Los Angeles, San Francisco Wall(s) 2 Walls impressions 1M+ Häagen-Dazs sought to celebrate Pride Month with an authentic, handcrafted outdoor campaign that would slow people down and encourage them to savor life’s most beautiful moments. The goal was to amplify their 2025 campaign ethos, “indulgence with intention”, while creating spaces that feel personal, meaningful, and community-driven. Working with Allies In Arts, Häagen-Dazs commissioned two talented underrepresented artists to design murals for our high-traffic walls in Los Angeles and San Francisco . This approach enabled the ice cream brand to highlight the importance of supporting BIPOC, women, and LGBTQIA2+S artists while ensuring that the creative would stand out from traditional advertising. Loveis Wise brought warm, summery tones to Beverly Grove with a mural inspired by Häagen-Dazs® Salted Caramel Macadamia Bar, while Alice Lee complemented the Marina District’s peaceful atmosphere with a gentle color story inspired by Häagen-Dazs® Salted Brown Butter Cookie ice cream. https://vimeo.com/1096291515 The impact: 1M+ impressions generated across both mural sites during the campaign, and also shared organically on social media by the artists, reaching an even more engaged audience. This project was an inspiring example of collaboration between brands, artists, and nonprofit organizations. By investing in underrepresented talent and celebrating Pride in a way that felt true to both the medium and the message, Häagen-Dazs successfully created an enduring visual experience that engaged audiences on the street and online. Previous Next

Looney Tunes < Back 80 Years of Tweety Overview Service Public Art industry Art & Culture markets Nashville, Houston, Asheville, Austin, Arizona, Tampa, Toronto, Portland, Provincetown, Los Angeles, New York, Arkansas, Ann Arbor Wall(s) 42 Walls impressions 15M+ In celebration of Looney Tunes' beloved character Tweety’s 80th birthday, Movement Strategy and WarnerMedia worked exclusively with Overall Murals on a media plan involving 42 hand painted murals in 20 diverse markets nationwide. The murals are part of a larger initiative of 80 hand painted murals worldwide leading up to Tweety’s birthday in November. Each artwork was designed by 16-spirited artists whose work aligns with Tweety’s cheerful, smart and endearing personality. Each artist was selected through the lens of diversity across different countries, artistic mediums and expressions, ethnicities, genders, and sexualities. The designs include a Snapcode leading passersby to the Looney Tunes webpage where they can learn about the project, see every mural, and purchase Tweety merchandise. Looney Tunes would post social images of all the walls every month so fans from all over the world can find Tweety and wish him a Happy Birthday! Previous Next

Balenciaga < Back POWER OF DREAMS Overview Service Outdoor Advertising industry Fashion markets New York Wall(s) 1 Wall impressions 518K+ Balenciaga the French fashion powerhouse, originally from Spain has a futuristic new campaign for Spring/Summer 2020. The modern brand found yet another a cutting edge way to showcase their newest line. “Power of Dreams” was the inspiration for the SS20, also used other uplifting phrases to define the clothes, “Love Is for Everyone” and “Think Big,” to name a few. To accompany the mission of positivity, a video was created to highlight some of the freshest fashions, along with the message Balenciaga believes in. The model’s reported from the foreground, while their mouths moved in inexplicable ways the new line was showcased in the background. The bold green boxy blazer painted on this advertisement in SoHo is one of the brand’s signature looks. This bright, photorealistic mural shined above the fashionable shoppers of New York City attracting the who’s-who of the neighborhood. Previous Next

Doritos < Back SOLID BLACK Overview Service Outdoor Advertising, Overall Creative industry CPG markets Atlanta, Chicago Wall(s) 2 Walls impressions 533K+ Doritos is using its platform to elevate Black voices in the fight against racial injustice with its latest campaign ‘Solid Black’. The initiative includes a handful of murals across the country in areas that are symbolic of the movement. We had the privilege of transforming three of our walls located in New York , Chicago , and Atlanta into inspiring murals. Our in-house Art Studio team enlisted two well-known artists in the Black creative community from Atlanta and Chicago who took on designing the murals with the intention of subverting the narrative and highlighting Black joy, instead of trauma. In the West Loop of Chicago, artist Joe Cujo designed the mural with a message focused on supporting each other and working together through the complicated issues that we all face. He notes, “Together we ALL have the strength to live a free and colorful life”. Joe is an accomplished fine artist and graphic designer with exploits and achievements both locally and abroad. In New York City , Doritos sought artist Megan Lewis to design a mural for our Harlem wall unit. The design focuses primarily on figurative imagery that has become her staple aesthetic as it has allowed her to express frustrations or prideful moments in Black Culture through the lens of an evolving Black woman. The design included a Snapcode hand painted onto the mural allowing passersby to interact with the mural by bringing the elements of the artwork to life. All three mural activations were designed by Black change makers who inspire their communities and change the lives of those around them. We are proud to have participated in using our services to collaborate with Joe and Quake to deliver a design that can evoke change and inspire the cities the murals live in. Our in-house Overall Creative team enlisted two well-known artists in the Black creative community from Atlanta and Chicago who took on designing the murals with the intention of subverting the narrative and highlighting Black joy, instead of trauma. We had the privilege of working with native Atlanta artist Quake who designed a piece that pays homage to the nostalgic Atlanta of the artist’s childhood. The artwork features a woman (fun fact: it’s his wife) holding up the famous symbol “Peace up, A-Town down” a slogan made popular by Atlanta-based artists, Usher & Lil John. Quake wanted to keep the true soul of Atlanta intact as the city has progressed over time. Within his work, Quake’s main goal was to develop art that invokes unexpected feelings from within the viewer and his artistic expression stems from the gritty, yet sensual nature of life pertaining to societal issues and current events. Previous Next

ON RUNNING < Back SOFT WINS Overview Service Outdoor Advertising, Special FX industry Apparel & Accessories markets Los Angeles Wall(s) 1 Wall impressions 600K+ When On Running tapped us for their latest campaign, they weren’t just looking for a mural; they wanted to go the extra mile. Lucky for them, we lace up for that kind of challenge. Right off the Venice Beach boardwalk , we hand painted a powerful image of three-time marathon winner Hellen Obirir caught mid-moment, feet in the air, back against the floor, face laser-focused. But we didn’t stop at the paint. Using our in-house Paint Lab services, we broke the plane, literally. We fabricated a 2D extension of the runner’s feet in the On Running Cloudsurfer Collection shoes, allowing them to go above the wall. It added dimension, movement, and a jolt of surprise that turned passersby into spectators, snapping photos and stopping in their tracks. This is the magic of OOH extensions. They don’t just enhance a mural, they transform it into an experience. By adding sculptural buildouts, brands can leap off the wall (just like this runner) and into real-world attention. It’s an eye-catching, buzz-generating way to stretch the canvas and the campaign. The result? Over 600K+ impressions from foot traffic alone. No algorithms, no skipping. Just real eyeballs on a real wall. From permits to production to installation, our team managed every detail with the kind of precision that mirrors On Running’s own performance-driven ethos. This wasn’t just a mural. It was a full-on OOH activation, designed to move. And a perfect example of how we don’t just paint walls, we build platforms for bold ideas. Previous Next

CREMIEUX < Back 65 MERCER Overview Service Commercial Signage industry Apparel & Accessories markets New York Wall(s) 1 Wall impressions 65 Mercer became the new home to Cremieux , an iconic menswear brand; best known for their classic, yet contemporary and preppy style. In the late 60’s Daniel Cremieux flew to New York City from Paris and discovered his love of preppy, American, menswear. After opening his first store in Saint-Tropez, Cremieux’s sophisticated image captured the attention of actors, singers and artists from around the world. Fast forward to 2016, the brand is now in the direction of Daniel’s son, Stephane, and is still well-known for it’s superior quality and attention to detail. To alert the masses of the new store opening, in trendy historic SoHo in Manhattan, Overall Murals was hired to paint two unmissable signs on either side of the building. Once the Landmarks Preservation Commission approved the design and placement of the signage, the Overall Murals team got to installing the tricky rigging system. Hovering above Mercer St. and on Broadway, the bold, white sans-serif type pops on navy blue backdrops, accentuating Cremieux’s elegant brand color scheme. Previous Next

The Bozzuto Group < Back BROOKLAND Overview Service Commercial Signage industry Real Estate markets Washington D.C. Wall(s) 1 Wall impressions In the Northeastern section of Washington D.C. is the neighborhood of Brookland. Recently it's been dubbed “up and coming” and a variety of developers are working to revitalize the area. The Bozzuto Group is responsible for building the first luxury apartment community of a Monroe Street Market adjacent to the Brookland-CUA Metro station. In a matter of 4 days, on the brick building called Brookland Works, a 250 foot wide surface, right above the train station and on two hanging scaffold drops, we hand painted and lightly aged 15-foot tall letters to welcome residents and visitors to the new Brookland. Previous Next

Catena Wines < Back 120 YEARS IN LOVE WITH MALBEC Overview Service Outdoor Advertising industry Alcohol markets Los Angeles Wall(s) 1 Wall impressions 900K+ In collaboration with Graf Media and Overall Murals, Catena Wines embarked on a creative endeavor to commemorate its illustrious 122-year history of winemaking prowess. This collaborative effort yielded an intricate and highly detailed illustrative mural designed by Robilant and hand painted by yours truly on a prominent street-level wallscape in the bustling Melrose district of Los Angeles . The mural is a testament to Catena Wines' unwavering dedication to excellence. It showcases its pivotal role in revitalizing the Malbec varietal and uncovering the extraordinary terroirs nestled within the Andean foothills of Mendoza, Argentina. Beyond its aesthetic appeal, the mural embodies innovation by incorporating an interactive element that amplifies its impact on passersby. At the forefront of this mural stands a depiction of a hand grasping a glass of Catena Wines, inviting individuals to partake in an immersive experience to look as though they are enjoying a bottle of Catena Wines Malbec positioned adjacent to the hand. We also painted branded footprints on the sidewalk, strategically guiding individuals to the optimal position for a selfie alongside the mural and the iconic Catena Wines bottle. The interactive component of this mural isn't just about engaging with Catena Wines, it's about fostering a sense of community. The mural transforms from a visual spectacle into a shared space by actively involving the passerby. It's a site that over 900,000+ people visit monthly and can immerse themselves in Catena Wines' rich heritage and craftsmanship. This isn't just about enhancing our brand presence; it's about creating a deeper connection with the audience.. Previous Next

Modelo < Back Grupo Overview Service Outdoor Advertising industry Alcohol markets New York Wall(s) 3 Walls impressions Grupo Modelo, founded in 1925, is the leader in Mexican beer production, distribution, and marketing. Modelo Especial label is the #3 imported beer in the U.S. Overall Murals was asked to create three large-scale pieces to welcome visitors to the iconic neighborhoods of The Lower East Side, The East Village, and Williamsburg. The two Manhattan murals feature the faces of actual New Yorkers who starred in a related series of local television ads, while the street-level Williamsburg mural entices passersby to stave off the summer heat with an icy cold can. Previous Next

Facebook < Back FIND YOUR FACEBOOK GROUP Overview Service Outdoor Advertising industry Technology markets Los Angeles, San Francisco, New York Wall(s) 3 Walls impressions 2.29M+ We all want to be part of a group yet be proud and true to our individuality. Facebook wants to help us find others who share similar niches and bridge the gap of loneliness with togetherness. Finding a community you belong to can make for a meaningful Facebook experience. In the past, Facebook has teamed up with Overall Murals to bring their concept of More together to the real world, and we did the same with this large art mural of unique characters overlooking Hollywood Boulevard. The photo-realistic public art display shows OM's unmatched eye for detail and color. This ode to togetherness will grab any passerby's attention and encourage them to find their Facebook group. Previous Next

The Beekman < Back GFI Capital Overview Service Commercial Signage industry Real Estate markets New York Wall(s) 1 Wall impressions Nestled in the heart of New York City’s new hot spot, the Lower Manhattan District, is a new boutique hotel and residential tower, The Beekman , developed by GFI Capital . The unique set of buildings has raised the bar for luxury living. The lower landmark structure holds the hotel and dates back to 1881; it’s one of Manhattan’s first skyscrapers. This nine-story historical site had been nearly abandoned and long forgotten. For its transformation, the hotel was carefully renovated and restored over the course of two years. The interior is beyond impressive, starting from retained historical features to the atrium’s majestic pyramidal skylight. In contrast, connected to the hotel is a modern soaring residential high rise with concrete facades, one which as a blank canvas begged for as much love as the rest of the edifices had been shown. The Overall Murals team’s expertise in large scale paintings led them to spearhead this noteworthy project. Suspended nearly 600 feet in the air, amongst Manhattan’s tallest constructions, on several platforms, the crew took in the view while tattooing a cold grey concrete wall with a special concrete stain, promised to last forever. The result, which was designed by the buildings’ design firm GKV Architects, is a massive, over 150 foot tall optical illusion. The trompe l’oeil’s technical shadows and highlights of white and grey tones on the south wall gives dimension to an otherwise flat facade; mirroring the northern facing wall with its actual columns and cross beams. However, upon comparing the two, it’s hard to tell the difference. Previous Next