OMEGA < Back MY LITTLE SECRET Overview Service Outdoor Advertising, Content Creation industry Apparel & Accessories markets New York Wall(s) 1 Wall impressions 1.1M+ Omega’s “My Little Secret” campaign made a bold, stylish mark in SoHo , one of NYC’s busiest and most design-forward neighborhoods. Just steps from the OMEGA Soho Flagship location, this mural is right at home in a corner of the city known for luxury fashion , sought-after dining (hello, Balthazar), and cultural prestige. To bring their vision to life, Omega partnered with Overall Murals to hand paint a hyper-realistic depiction of the Seamaster Aqua Terra 38mm. Spread across three panels, the mural combined sleek product visuals with storytelling: a standalone shot of the shimmering watch, an intimate moment between Ashley Graham and Tems, and Omega’s confident tagline, “My little secret.” Painted on our prime SoHo wall, the campaign turned heads and made its presence felt, earning over 1.1M+ impressions. This mural stood shoulder to shoulder with iconic names, blending craft, elegance, and visibility. Omega’s choice to go hand painted cut through the digital noise and grounded their message in real-world artistry. Previous Next

Milagro Tequila < Back WELCOME TO A BRIGHTER SIDE Overview Service Outdoor Advertising, Special FX industry Alcohol markets New York Wall(s) 1 Wall impressions In Spanish, “Milagro” means miracle and for this leading tequila brand, we created a miracle effect, to emphasize the "brighter side", of tequila day or night. Overall Murals took the Tequila's memorable bottle design and added fluorescent neon shades to highlight the liquor brand's best assets. We applied Fluorescent blue paint to the bottle, yellow, blue, and pink neon to the border, and a bit of neon green paint to the limes to create a vibrant glow that grabbed the attention of pedestrians and brought tequila Tuesday to every day and night! Previous Next

DIA < Back ART FOUNDATION Overview Service Public Art industry Non-Profit markets New York Wall(s) 1 Wall impressions N/A The DIA Art Foundation has been a staple in the New York art scene since 1974, with locations in Chelsea and Beacon. The mission of the foundation is to empower artists by giving them a platform to showcase their true vision. By commissioning specific projects for the spaces and collecting pieces from the 60s and 70s, the talent featured throughout the locations is a reflection of the rich history and bright future of art. From October 2017 to June 2018 , visitors were greeted by the work of French artist, François Morellet in both NYC and upstate locations. The inventive painter, sculptor, and installation artist is most known for his patterns and geometric forms. Overall Murals was honored to paint a large mural on the Chelsea site showcasing Morellet’s iconic style. The crisp blue and red lines make a statement amongst the concrete jungle that forms our city. Previous Next

Buchanan’s < Back COMO LO DIGAS Overview Service Outdoor Advertising industry Alcohol markets Los Angeles, New York Wall(s) 2 Walls impressions 770K+ Buchanan’s Scotch Whisky has launched its #ComoLoDigas campaign, celebrating the linguistic diversity within the Hispanic American community, or "200%ers"—individuals who are 100% American and 100% Hispanic. The campaign, featuring SNL’s Marcello Hernández and Puerto Rican Chef Manolo López, honors the unique ways Hispanic Americans pronounce “Buchanan’s” while reflecting their cultural pride. At the heart of the campaign are two vibrant, hand painted murals in New York and Los Angeles , designed by local 200% artists such as D’ana an d Erasto Reyes . In Bushwick, we brought D’Ana’s artwork to life as a larger-than-life mural, capturing her interpretation of the brand in a powerful, hand painted display that celebrates the role of language in creating community. The background features an abstract, swirling mix of black-and-white checkerboard patterns with bright yellow and green, creating a lively, almost hypnotic effect. The word “BUCHANAH,” painted in dripping, red graffiti-style letters, reflects the artist's own pronunciation, emphasizing the campaign's theme. In the heart of DTLA , our team transformed Erasto Reyes's artwork into an expansive wallscape. This mural is a bold and colorful celebration of Hispanic culture and language, dominated by vibrant shades of red, blue, green, and yellow. It features the phrase "Yo Digo" (meaning "I say") at the top, capturing the theme of personal pronunciation. Iconic symbols and urban references add depth, celebrating the cultural diversity of the Hispanic community in Los Angeles. These eye-catching, hand-painted murals in Bushwick and DTLA are powerful tributes to the Hispanic demographic, inviting viewers to celebrate the linguistic diversity of "200%ers." The campaign also includes digital rollouts and social media engagement, encouraging fans to share their own pronunciations of "Buchanan’s," uniting diverse voices in the shared spirit of the brand. Previous Next

Corona < Back FAMILIAR '12 Overview Service Outdoor Advertising industry Alcohol markets New York Wall(s) 1 Wall impressions Familiar comes in a generous 32 oz. bottle and is the perfect solution to a NYC summer day. We painted these large beers on two street level walls in Brooklyn for Familiar's summer campaign. One of the art pieces can be found in the heart of Williamsburg at North 7th and Bedford; while the most detailed mural is at the edge of Greenpoint, which meets Williamsburg. Due to the silkscreen look through half tone separated colors, the creative was a bit more complicated than usual. However, the hand cramps caused by brushing on the thousands of lines were worth it to give both the desired look and that hand painted touch. The following summer, we painted the beer's on some bigger surfaces but with the same, crazy intricate lines. Previous Next

The Beekman < Back GFI Capital Overview Service Commercial Signage industry Real Estate markets New York Wall(s) 1 Wall impressions Nestled in the heart of New York City’s new hot spot, the Lower Manhattan District, is a new boutique hotel and residential tower, The Beekman , developed by GFI Capital . The unique set of buildings has raised the bar for luxury living. The lower landmark structure holds the hotel and dates back to 1881; it’s one of Manhattan’s first skyscrapers. This nine-story historical site had been nearly abandoned and long forgotten. For its transformation, the hotel was carefully renovated and restored over the course of two years. The interior is beyond impressive, starting from retained historical features to the atrium’s majestic pyramidal skylight. In contrast, connected to the hotel is a modern soaring residential high rise with concrete facades, one which as a blank canvas begged for as much love as the rest of the edifices had been shown. The Overall Murals team’s expertise in large scale paintings led them to spearhead this noteworthy project. Suspended nearly 600 feet in the air, amongst Manhattan’s tallest constructions, on several platforms, the crew took in the view while tattooing a cold grey concrete wall with a special concrete stain, promised to last forever. The result, which was designed by the buildings’ design firm GKV Architects, is a massive, over 150 foot tall optical illusion. The trompe l’oeil’s technical shadows and highlights of white and grey tones on the south wall gives dimension to an otherwise flat facade; mirroring the northern facing wall with its actual columns and cross beams. However, upon comparing the two, it’s hard to tell the difference. Previous Next

New Museum < Back CARSTEN HOLLER Overview Service Public Art industry Art & Culture markets New York Wall(s) 1 Wall impressions N/A German artist and former scientist, Carsten Höller, is currently the talk of New York City 's art scene. His exhibit, which opened October 25th, has transformed his contemporary art in the Bowery into an interactive playground. Made up of various sculptures and installations the show includes an internationally famed corkscrew slide (this particular one is 102 feet long). Overall Murals played a part in this artistic amusement park by turning the museum's large lobby wall into one of Höller's optical illusions. It is an intersecting pattern which is meant to create a destabilizing effect, a sensation that distorts spatial perceptions. Not only was it a dizzying experience, but the stripes, otherwise known as Zöllner Stripes, had a need to be as technically precise as possible and completed in under a handful of days. Previous Next

Looney Tunes < Back 80 Years of Tweety Overview Service Public Art industry Art & Culture markets Nashville, Houston, Asheville, Austin, Arizona, Tampa, Toronto, Portland, Provincetown, Los Angeles, New York, Arkansas, Ann Arbor Wall(s) 42 Walls impressions 15M+ In celebration of Looney Tunes' beloved character Tweety’s 80th birthday, Movement Strategy and WarnerMedia worked exclusively with Overall Murals on a media plan involving 42 hand painted murals in 20 diverse markets nationwide. The murals are part of a larger initiative of 80 hand painted murals worldwide leading up to Tweety’s birthday in November. Each artwork was designed by 16-spirited artists whose work aligns with Tweety’s cheerful, smart and endearing personality. Each artist was selected through the lens of diversity across different countries, artistic mediums and expressions, ethnicities, genders, and sexualities. The designs include a Snapcode leading passersby to the Looney Tunes webpage where they can learn about the project, see every mural, and purchase Tweety merchandise. Looney Tunes would post social images of all the walls every month so fans from all over the world can find Tweety and wish him a Happy Birthday! Previous Next

ADIDAS < Back GAZELLE Overview Service Outdoor Advertising industry Apparel & Accessories markets Los Angeles Wall(s) 1 Wall impressions 1.9M+ We’ve left our footprint – a new, ruby-red Adidas Gazelle footprint, to be exact – on a new Overall Murals wall in the trendy West Hollywood/Fairfax neighborhood of Los Angeles. We’re immensely excited about the space, 3 large faces of a building on Clinton and Fairfax Ave. just blocks from beloved French restaurant ADKT LA and a hip, hop, skip, and jump (best done in a pair of Gazelles) from the famed Banana Bungalow Hotel in West Hollywood. This is a brand-new wall for us , and we’re excited about its size, busy location, and 90-degree corners, which gives motorists and pedestrians going both directions on Fairfax (N & S) a full view of our work and a feeling of “three-dimensionality.” The legendary Adidas logo, stamped on the back of every Gazelle, is big and bright on both sides of the wall. Notorious Overall Murals walldog Marcine Franckowiak led six of our painters and created a high-impact, hand-painted wallscape for Adidas so photorealistic , it’s as if you could reach out and feel the soft suede of each sneaker, press your fingers into its rubber sole. Originals may have started as trainers, however the shoe is still going strong after a 70+ year run: lightweight and built with a classic suede upper and gum sole, it’s comfortable everywhere from art galleries to recording studios, runways to skate parks and surf shops. It's a lot like the Overall Murals team. Previous Next

AT&T < Back KINGDOM Overview Service Outdoor Advertising industry Entertainment markets Los Angeles Wall(s) 1 Wall impressions 500K+ Kingdom for a third season, the TV show tells the story of a Mixed Martial Arts (MMA) gym owner who develops the next generation of fighters, including his two sons. The gym they work out of is based in Venice, California; a mural right alongside the Venice boardwalk made perfect sense. The show's main characters include well-known actors Frank Grillo, Kiele Sanchez, Matt Lauria, Jonathan Tucker, and Nick Jonas. The hand painted creative for season three depicts the overwhelming emotions of the main character, Jay (played by Frank Grillo) with a near 3D effect. We didn't actually test out the finished product with 3D glasses, but we're sure Frank would pop out of the wall if we had. The photorealist imagery is juxtaposed with encaged, bold, white type. Dedicated fans will be able to see more of how the gritty storyline unfolds starting this summer. Previous Next

Whitney Museum < Back BIENNIAL Overview Service Outdoor Advertising industry Art & Culture markets New York Wall(s) 2 Walls impressions Whitney Museum's 2012 Biennial kicked off March 1st, and through Overall Murals we integrated the only two hand painted ads in the institution's promotional campaign. Whitney's graphic design department adjusted the art pieces and added the essential event information to display in the West Village and next to Williamsburg's artsy area of Bedford Ave. Within three days, the still of a boxer from a film by Frederick Wiseman was replicated to temporarily adorn Bleecker Street. In another handful of days, an image taken inside the museum itself by Gregory Holm, with its extremely detailed ceiling and lighting patterns, was hand painted adjacent to the constantly busy Bedford Ave. subway station. Due to the fact we have not missed the last three Biennials (and most definitely won't miss this one), it was an honor to paint these murals based on actual images from the exhibition. Previous Next

WeWork < Back BOMBAS Overview Service Commercial Signage industry Real Estate markets New York Wall(s) 1 Wall impressions For comfort driven sock brand Bombas, the guys at the Flatiron District office wanted something that could spice up their office a bit while visually representing and integrating with the Fung Shui of the office -- with the brand in mind, of course. The best investment I have ever made on the show by FUBU CEO Daymond John of Shark Tank, Bombas are no strangers to thinking outside the box (or spiral!). Integrated with their "Core Values" painted book set to display in their main meeting room, Overall also completed a windy, anamorphic illusion mural painted in the hallway leading from main office space to inventory storage. Anamorphic murals work with the space given and the people who inhabit use that space. In some senses they can be considered environmental graphics even if just for aesthetic purposes as seen here. The spiral winds into the ever so recognizable Bombas Bee! Previous Next