What began in a walk-in-closet-sized room has grown into the Overall Powerhouse , our new HQ in East Williamsburg, literally a block from where it all started.

Getting to know the OM team over the past year, I learned that I was not alone and that many of the people galleries, would now bring that same raw, unapologetic energy to our shop, the Overall Powerhouse in East Williamsburg.

For the opening of Uniqlo’s new Williamsburg store , Japanese artist Hiroshi Masuda created this mural When I approached Uniqlo about painting a wall in Williamsburg, I initially saw it as a great placement Williamsburg isn’t just a backdrop; it’s a place where art and identity have been built over time. Williamsburg has long been a place where art, fashion, and street culture intersect, making it a natural For Uniqlo, that meant a massive wall just two blocks from the new Williamsburg store–placing the message

The campaign spanned the Lower East Side and East Williamsburg / Bushwick in New York, along with Silver The Lower East Side mural was especially notable as the neighborhood's only hand painted out-of-home One mural generated organic social buzz when the featured model stopped at our Lower East Side wallscape

asked to create three large-scale pieces to welcome visitors to the iconic neighborhoods of The Lower East Side, The East Village, and Williamsburg. actual New Yorkers who starred in a related series of local television ads, while the street-level Williamsburg

Our hand painted murals in Williamsburg, Brooklyn , and WeHo / Fairfax, Los Angeles , brought this vision Our Brooklyn mural lined the sidewalk on the East Coast, offering an intimate, street-level experience The project not only celebrated the achievements of these winning athletes but also left a lasting, inspirational