Grupo Modelo, founded in 1925, is the leader in Mexican beer production, distribution, and marketing. Modelo Especial label is the #3 imported beer in the U.S. Overall Murals was asked to create three large-scale pieces to welcome visitors to the iconic neighborhoods of The Lower East Side, The East Village, and Williamsburg. The two Manhattan murals feature the faces of actual New Yorkers who starred in a related series of local television ads, while the street-level Williamsburg mural entices passersby to stave off the summer heat with an icy cold can.