Coca-Cola
100% RECYCLED
Overview
Service
Outdoor Advertising, Paint Lab
industry
CPG
markets
Boston, Atlanta, Seattle, Chicago, Brooklyn, Philadelphia, San Francisco
Wall(s)
7 Walls
impressions
2.8M+
Sustainability. You hear the term a lot these days, but Overall Murals put its money where its murals are with an eco-friendly air purifying application sprayed on seven of our high-impact, wall murals for Coca-Cola. As with some of our other refreshing beverage wallscapes, the bottles appear crystal clear and beaded with moisture. They look delicious, if we may say so. Â
We hand painted the iconic red and white advertisements across the country to raise awareness around how all Coca-Cola’s 20 oz. bottles are 100 percent recycled - and recyclable - the murals were painted in multiple cities in some of America’s busiest, coolest neighborhoods:
Coca-Cola’s new bottles are made from 100% recycled PET (rPET) plastic. To honor the beverage giant’s commitment to sustainability, OM covered each mural with an eco-friendly Air-Purifying Application, a clear photocatalytic coating, that uses the power of light to eliminate odors and improves air quality.
Air-Purifying nanotechnology enables it to actually eat smog (perfect for busy cities, which is where you’ll find all of our murals) while creating a hydrophilic, self-cleaning surface, reducing the need for maintenance and cleaning. Which means our deep, rich reds and bright, sunny whites are even deeper and richer, brighter and sunnier…and the caramel-colored Coke in every bottle begs to be consumed to its recyclable bottom!Â