Coca-Cola has introduced a captivating new flavor: Coca-Cola Spiced, which graced the shelves on February 19th. Branded as the boldest-tasting addition to their repertoire, the company assures consumers an uplifting sensory experience.

So, what does this novel concoction taste like? The brand has described it as Coca-Cola with a twist, a mix of aromatic spices and raspberry flavors available in regular and zero-sugar formulas. Reddit users had the privilege of savoring it and sharing their thoughts. Here's a glimpse into some of their opinions:

User Captincat1273 said, “I f&@cking loved it I [don’t] get the hate.” 

User hagg3rty said, “I thought it was pretty good too, reminded me slightly of Starlight”

User Howboutem219 said, “I think it's good. I'll work it into my rotation of other zero sodas.”

It's safe to say that ardent fans of the beverage giant made their way to local delis and grocery stores to secure the newest flavor release and were delighted with the results.

To draw people to the shelves and generate excitement for the latest release, Coca-Cola partnered with Overall Murals for a lively and compelling introduction to the new flavor.  After much success with a citrus-scented mural for Fanta in the 404, our cutting-edge Paint Lab services were once again called upon. 

We seamlessly incorporated a scent machine alongside our carefully hand painted Coca-Cola mural in the brand’s HQ market, strategically located in one of Atlanta’s most exhilarating neighborhoods, Little Five Points. 

The scent machine released a warm, spiced ginger aroma, complemented by the freshness of ripe raspberries. Collaborating with Atomic Props, this custom installation features enclosures powered by solar energy and skillfully painted to blend seamlessly into the mural’s surroundings. This ensures that the hundreds of thousands who pass this mural wall are encompassed in the inviting scent of the groundbreaking flavor, subtly steering them toward their local store to discover and pick up the new release.