MISS DIOR FOR LOVE
With a hand painted mural, Dior asks the 500,000+ monthly enthusiastic passersby who walk along the Venice Beach Boardwalk in Los Angeles a simple yet powerful question, "And you, what would you do for love?
Their response was to stop, pose and capture the message they shared all over their social media using the hashtag #missdiorforlove. The hashtag draws attention to the brand's newest fragrance release, Miss Dior For Love. It also aims to raise awareness for the WE Movement charity that Dior supports in partnership with Natalie Portman.
The large minimalistic typography, simple yet impactful, went viral on social media as people stopped to pose in front of the mural hand painted by Overall Murals' talented LA-based sign painters with great precision and accuracy.