Simply NKD™ marks PepsiCo’s boldest reinvention yet: iconic Doritos flavors, now stripped of artificial colors and dyes, completely colorless. To launch a product rooted in purity, the campaign called for a visual language just as refined: the Renaissance nude, reimagined through a modern snacking lens.

In Williamsburg, Brooklyn, two monumental nude figures stand in an open field, Doritos bags as their only covering. Set against exposed brick, the composition creates a sharp contrast against raw architecture and painterly tradition. At 2,555 square feet, the wall doesn’t just stand out; it commands. Serene, scaled, and unapologetic, the figures hold the streetscape the way a Renaissance altarpiece anchors a chapel.

On the opposite coast, the concept evolves within the rhythm of Venice Beach, Los Angeles. Here, the figure integrates seamlessly into its surroundings, skateboard in hand, fluent in boardwalk culture. It doesn’t feel placed; it feels native. A continuation of the campaign’s classical language, adapted with precision to its environment.

The OOH rollout was conceived as a museum installation in the wild. Each wall invites pause, not just attention, shifting the experience from advertisement to something closer to a gallery encounter.

Our content team documented both murals through a lens that mirrors the work itself: composed, intentional, and underscored by a Renaissance-inspired score, bringing process and final piece into the same timeless frame.