In 2016, Helen, an architect, and her husband, Leo Lamprides, a trained culinary chef, launched Chinese Since then, they have launched a successful Dan Dan sauce , now sold nationwide.  

This is a passion project spearheaded by my partner and I, with immense support from our talented team At the last minute, after our team had already prepared the patterns for production, we enlisted a friend The end product allowed the digital image to come alive, helping differentiate the various scenes with During production, those who loved it walked up to the painters with sincere compliments.

After years of helping produce mural campaigns, one pattern has become clear: when brands collaborate Williamsburg store , Japanese artist Hiroshi Masuda created this mural illustration announcing the launch

To launch a product rooted in purity, the campaign called for a visual language just as refined: the

Murals to hand paint a colorful, eye-catching, anamorphic mural in Downtown Los Angeles as part of the launch The launch campaign emphasized sliced elements' convenience and excitement, metaphorically connecting the concept to Captain Morgan's new product line. Originally, the area behind the tear was planned to be white, but our in-house production team proposed through the crowd, making a lasting impression and highlighting the adventurous essence of its new product

edits, upbeat music, and real-world reactions from New Yorkers who stopped to check it out to taste the product The video featured the painting process, the final mural, and moments of product placement and live engagement challenging the industry to do better, and we were proud to paint a brand that felt as bold and joyful as the product bold visual combined with a great location, and interactive storytelling can drive massive buzz for a product launch.