The collaboration we’ve all been waiting for—Jack Daniel’s and Coca-Cola. These two iconic brands have joined forces to create a new, ready-to-drink cocktail, bringing convenience to your fingertips. To celebrate this long awaited cocktail in the increasingly popular RTD category, Jack Daniel’s chose a large-scale painted mural in Williamsburg, Brooklyn.
The mural features a hand painted life-size, photorealistic Jack and Coke can that is so detailed, passersby couldn’t resist standing in front of it and striking a pose. From the line work in the lettering to the photorealistic bubbles, every detail of the can was meticulously recreated, making it almost impossible to distinguish the mural from the real thing!
With spring in full bloom and outdoor activities ramping up, Jack Daniel’s and Coca-Cola pre-made cocktails are the ultimate go-to. And what better way to remind everyone than with a 720-foot-square street-level mural that screams, “Come get your thirst quenched!” Williamsburg, get ready because getting together just got a whole lot easier!
Beyond the wall, our in-house content creation team captured the whole mural painting process from start to finish. From paint mixing to the mural being painted and final drone shots of the completed mural, this promotional video takes the mural off the wall and into everyone's hands, giving the viewer an engaging, memorable experience.
Now, let’s grab a few cans and enjoy!