When On Running tapped us for their latest campaign, they weren’t just looking for a mural; they wanted to go the extra mile. Lucky for them, we lace up for that kind of challenge.

Right off the Venice Beach boardwalk, we hand painted a powerful image of three-time marathon winner Hellen Obirir caught mid-moment, feet in the air, back against the floor, face laser-focused. But we didn’t stop at the paint.

Using our in-house Paint Lab services, we broke the plane, literally. We fabricated a 2D extension of the runner’s feet in the On Running Cloudsurfer Collection shoes, allowing them to go above the wall. It added dimension, movement, and a jolt of surprise that turned passersby into spectators, snapping photos and stopping in their tracks.

This is the magic of OOH extensions. They don’t just enhance a mural, they transform it into an experience. By adding sculptural buildouts, brands can leap off the wall (just like this runner) and into real-world attention. It’s an eye-catching, buzz-generating way to stretch the canvas and the campaign.

The result?

Over 600K+ impressions from foot traffic alone. No algorithms, no skipping. Just real eyeballs on a real wall.

From permits to production to installation, our team managed every detail with the kind of precision that mirrors On Running’s own performance-driven ethos.

This wasn’t just a mural. It was a full-on OOH activation, designed to move. And a perfect example of how we don’t just paint walls, we build platforms for bold ideas.