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Prada

SUMMER 2025 EYEWEAR

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Overview

Service

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Outdoor Advertising

industry

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Fashion & Apparel

markets

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New York

Wall(s)

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1 Wall

impressions

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740K+

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In collaboration with Prada for their Spring/Summer 2025 eyewear campaigns, we brought striking, cinematic portraits to life through a hand painted mural on our high-visibility Williamsburg wallscape.


The campaign, originally captured by fashion legend Steven Meisel, features award-winning actress Carey Mulligan and rising star Harris Dickinson, each known for their ability to transform on screen, a theme echoed in this mural’s design.


This mural demanded extraordinary precision. Our team was tasked with painting the same two portraits, one of Carey Mulligan and one of Harris Dickinson, five times over. That’s 10 total portraits plus one of a model, each one requiring the same level of detail and fidelity as the first.


Replicating photorealistic portraits at this scale, without digital printing, pushed our team’s technical skill and consistency to the limit. To ensure uniformity across every iteration, two of our most experienced painters worked in tandem on the pictorials, carefully aligning brushstrokes, shadows, and facial features for an uncanny level of visual accuracy.


Each portrait on the mural was painted entirely by hand. No projection shortcuts. No shortcuts at all. Just the unmatched skill of our Walldogs and a commitment to translating Meisel’s photography into vivid street art that would stop passersby in their tracks.


Every detail, from the subtle sheen of the sunglasses to the crispness of a shirt collar, was reproduced with painstaking care, proving once again that hand-painted still sets the gold standard in luxury OOH.


The campaign celebrates Prada’s core values of transformation, repetition, and authenticity, and our mural became an extension of that vision, an immersive street-level experience in one of Brooklyn’s busiest neighborhoods.


This bold and repetitive mural stood out not just because of its sheer size, but because it matched high fashion’s attention to detail with the craftsmanship of traditional mural painting. The result? A mural as timeless and refined as the brand it represents.

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