Brief

Spotify is promoting the launch of its new fitness and wellness feature, designed to position the platform as a daily companion for movement, motivation, and well-being, through hand painted murals that build brand awareness of Spotify’s expansion into guided workouts and creator-led fitness content.

Build

Overall Production executed two hand painted murals in the Venice and Abbot Kinney neighborhoods, strategically placed in high-traffic areas frequented by runners, fitness enthusiasts, and wellness-focused communities.

Reveal

The walls were transformed into curated advertisements featuring figures in workout poses, designed specifically to fit each wall's layout. This intentional approach treated the wall space as part of the composition, depicting two people in yoga positions in a way that creates the illusion they are physically occupying the environment they’re painted in.

Impact

The murals generated visibility among more than 1,426,736 passersby in active neighborhoods, helping increase brand awareness for the app’s latest feature. The visuals showcased the brand’s thoughtful and intentional approach, using the wall space as a creative opportunity to capture attention and encourage passersby to stop and engage.