Inspired by Suntory’s #1 best-selling seltzer in Japan, the new -196 Lemon Vodka Seltzer hit the U.S. market with a burst of flavor, and we made sure the launch looked just as refreshing as it tastes.

We hand painted four vibrant murals for Suntory’s -196 campaign on the Venice Beach Boardwalk in Los Angeles. The design leaned into the drink’s hero ingredient: bright, juicy lemons. We used bold, high-contrast yellows that popped under the California sun, making the mural just as eye-catching from a distance as it was up close.

The Venice location wasn’t just a backdrop; it was the perfect stage. Positioned along one of the busiest attractions in Los Angeles, the mural tapped into a constant flow of locals, beachgoers, and tourists. It served as both a piece of public art and a larger-than-life billboard, introducing the refreshing -196 experience to anyone strolling the boardwalk.

With its vibrant colors, beachside setting, and unmistakable branding, the mural brought the taste of summer straight to Venice, one lemon at a time.