DARE TO BE
OM Art Studio, Outdoor Advertising
Overall Murals painted a total of six walls in Atlanta for TikTok during Super Bowl LIII weekend. Each wall was designed by celebrated graffiti artists whom we selected to create an original mural design that speaks to the fun-loving culture of TikTok and the campaign tagline “Dare To Be”.
Each wall was designed by celebrated graffiti artists selected from Overall Mural's elite network of artists. TikTok asked each artist to create an original mural design that speaks to the fun-loving culture of TikTok and the campaign tagline "Dare To Be"
We looked to homegrown talent for our second new wall in Tuxedo Park. The bright yellow design created by Mister Totem was inspired by the streets of Atlanta themselves, according to the artist “every line represents a street in the city.”
This was a special campaign for us, as we premiered three new walls in our favorite southern metropolis. The distinguished MERLOT designed the Little Five Points wall where she relied on her skills as both a graffiti legend and graphic designer to create a mural that represents TikTok’s energy. Her mural design almost tricks the eye into believing the image is moving on the wall.
The design for our third première wall was created by another Atlanta-born graffiti star, AWE2 This wallscape, just blocks from Mercedes-Benz Stadium Downtown ATL incorporates the city skyline and uses colors that reflect the excitement gathering in the city as it builds towards the Super Bowl.
Just around the bend in Sweet Auburn, acclaimed artist MAST created a design for TikTok based on the silly antics of the app’s users blended with his signature bold colors and heart shapes.
The renowned and legendary Atlanta muralist, Dr. Dax created a design for a wall that is not just in his home city but in his home neighborhood. Our wall in Midtown displayed the mottos Dr. Dax lives by, in classic DAX style, and captured the TikTok spirit which challenges people to #daretobe who they want to be.
The debut wall in the neighborhood of Atlanta was designed by the prominent graffiti artist AMUSE126 whose signature curved designs were the perfect fit.