That’s why Sony PlayStation launched its latest campaign initiative, Treat Codes. Treat Codes is an immersive contest that allows dedicated fans to enter a “globe-spanning code hunt” where they track down 14 codes worldwide in a chance to win a free PS5. Our talented paint crew had the pleasure of revealing one of the treat codes on a wallscape in Williamsburg witnessed by 392,388 passersby who were encouraged to visit #PS5TREATCODES where they could enter the code

After weeks of testing, we cracked the code and used eco-friendly, water-based, latex-free paint with

Sony Music < Back DEPECHE MODE Overview Service Outdoor Advertising industry Entertainment markets Los Angeles Wall(s) 1 impressions 602K In anticipation of Depeche Mode's long-awaited album, 'Memento Mori Included in the mural a cryptic QR code intricately woven into the artwork directed fans to an AR lens

To increase the following for their newly launched Instagram account , we handpainted a scannable QR Code alongside each “journey” that encouraged onlookers to take “a Peek at Something New”. The QR code opened up in Chase Sapphire’s Instagram handle so people could follow the account and receive The QR Codes delivered immediate and trackable results building increased consumer enthusiasm for the